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Immersys introduction
1. Serious Games and Immersive Technologies
21st Century Challenges and Opportunities
Presentation to Harvard Business Angels
Paris October 19th 2011
David Wortley (Fellow of Royal Society of Arts)
& Laurent Develle
Immersive Technology Strategies
Co-Founders of Immersys Pte
www.davidwortley.com www.immersysplc.com
2. The 21st century is an unprecedented period in
human history full of new challenges and
opportunities created by low cost on demand
and ubiquitous access to both global
knowledge and powerful publishing tools
We are in largely uncharted waters and
technologies which engage, influence,
educate and above all create and sustain
relationships will be critical
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
4. Disruptive Communications Technologies
The internet is different in its scope and impact on business
and society to any previous disruptive technology
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
5. Disintermediation
The breakdown in the traditional hierarchical structures of
society poses unprecedented challenges
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
6. The Prosumer
The prosumer effect is unique in our history
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
7. The Attention Economy
Capturing and retaining attention and loyalty are critical
in today’s digital media society
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
8. Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies are commercially very significant
because they engage our discretionary time, attention and
money – they educate, inform and influence society
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
9. Serious Games
Serious Games are not a new concept !!
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
10. Some Statistics
Games industry is bigger than movie and music industry
180 million active gamers in the USA playing on average
13 hours per week
China 200m, India 105m, Europe 100m, Russia 10m
One million people played Red Redemption’s Climate
Change Game
100k people played Floodsim in first 6 weeks
World Crisis games are very popular e.g. World without
Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
11. The Skills Challenge
Developing successful immersive applications requires different
human skills and collaboration across multiple disciplines.
These are rarely found in the same organisation.
Innovation occurs across boundaries between disciplines.
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
12. Common Language ?
Multi-Disciplinary Experts speak different languages
Translation and Mediation between disciplines is vital for
common vision and understanding
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
13. Immersys Pte
What is Immersys Pte ?
Immersys is a new multi-disciplinary business
concept designed to address 21st century
challenges and opportunities by delivering
tomorrow’s business and social solutions today.
Immersys brings together internationally
recognised consultancy skills with a global
network of best of breed immersive technology
practitioners to conceive, plan, co-ordinate and
deliver innovation where it can make a real
difference to business and/or society.
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
14. The Immersys Proposition
Why Immersys Pte ?
The challenges of the 21st century are
unprecedented because of the disruptive effect of
the technologies which now engage, influence and
empower individual citizens in ways which
business and society have never previously
experienced.
New global enterprises are born and flourish
quickly and long established institutions wither
and die just as quickly. Immersys has the
expertise to transform these challenges into
opportunities
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
15. The Immersys Team
Laurent Develle David Wortley Uday Singh
The Immersive co-founders bring together best of breed
immersive technology partners, products and services
to deliver real-world projects which cross boundaries
and generate strategic positive change
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
16. Example Project – Web Racing
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
17. Example Project – Neurosky
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
18. Example Partner – TNA
Immersive Technology Strategies
www.davidwortley.com www.immersysplc.com
20. How to contact Immersys
Visit the Immersys web site for more information
www.immersysplc.com
Or contact co-founders directly
Laurent Develle David Wortley Uday Singh
Email: laurent@immersysplc.com Web site: www.davidwortley.com Email: uday_spe@hotmail.com
Phone: +33647085227 Email: david@immersysplc.com Skype: singh.uday
Skype: laurent.develle Mobile: +447896659695 Based in Mumbai, India
Based in Paris, France Skype: davidwortley
Immersive Technology Strategies
Based in Leicester, UK
www.davidwortley.com www.immersysplc.com