Webinar on Rapid serious games development in partnership with Caspian Learning

1. Thinking Worlds Rapid Sims and Games Meeting the Challenges David Wortley (Game2Growth) and Neville Rudd (Caspian Learning)

2. Structure Games and Immersive Experiences Games Development Challenges Thinking Worlds Demonstration

3. Games and Immersive Experiences

4. Serious games have been defined as games whose primary purpose is not entertainment but which have been developed for a potentially serious benefit or outcome. It might also include entertainment games that have been intentionally re-purposed to deliver serious outcomesThis definition is not always helpful because it does not reflect or embrace the full range or potential of technologies which create or use immersive experiences to deliver serious benefits. These applications may not use gameplay at all.

5. Most Popular Games are Serious Games generate passion, excitement, commitment, loyalty, belonging, awareness, support and action

6. Games are Immersive Experiences They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal Development and Commercial Exploitation

7. Games are Learning Experiences Games have always been an essential and ubiquitous part of our learning experiences

8. Games are Our Personal Choice Games are where we choose to spend our discretionary time, attention and finances which makes them very important commercially and developmentally

9. The Secret of Success Attractiveness Accessibility Affordability Does it interest/excite me ? Is it easy to access ? Can I afford the time, attention and money ?

10. Attractive, Accessible, Affordable Immersive experiences focus on attractiveness (engagement), accessibility (no barriers) and affordability (cost and time)

11. Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies make games an attractive, accessible and affordable space in which to devote our discretionary time, attention and money

12. The Attention Economy Capturing and retaining attention and loyalty are critical in today’s digital media society

13. Games Development Challenges

14. In a Nutshell Learning games need multiple disciplines

15. Common Language ? Experts speak in different languages

16. Expectations End users expect console quality action and gameplay

17. Expectations Clients expect value for money and modest costs

18. A Solution Software which has embedded expertise and resources and partners to provide pedagogical and storytelling skills

19. Thinking Worlds Demonstration Go to :- http://www.thinkingworlds.com/webinars/ThinkingWorldsWebinar07JUL.wmv

20. Questions

21. Thinking Worlds Rapid Sims and Games Meeting the Challenges David Wortley (Game2Growth) and Neville Rudd (Caspian Learning)