2. Cover LeSer
2
May 6, 2010
Mr. Greg ScoS
Southern Illinois University Founda;on
1235 Douglas Drive
Coyler Hall, Mailcode 6805
Carbondale, Ill. 62901
Dear Mr. ScoS,
Account III of DynamInc PR would like to pitch a new campaign to you and the SIU Founda;on
staff. The main goal for the campaign plan is to increase awareness of The Founda;on and what
it offers for SIUC students. The plan is constructed as follows:
Part I: Execu;ve Summary
Part II: Client Profile
Part III: Situa;on Analysis
Part IV: Forma;ve Research
Part V: Adapta;on Stage
Part VI: Strategy
Part VII: Timeline
Part VII :
I Budget
Part IX: Evalua;on
Part X: Conclusion
Part XI: Appendices
Also included are copies of the survey that was distributed among the new extended target
audience, along with the survey results, an extensive media kit, post‐event survey, and a t‐shirt
design for the campaign. Account III is confident that this campaign will increase awareness for
The Founda;on on SIUC campus, making SIU Founda;on a common‐name by forming a strong
rela;onship between The Founda;on and its publics. Account III Head, Allie Toothman, will be
in contact within one week to schedule a mee;ng to discuss the campaign proposal in greater
detail. If you have any ques;ons feel free to contact via phone at 618‐521‐7810. Thank you for
this opportunity to work with you.
Sincerely,
Allie Toothman Account Members: Phyllis Allen
Account III Head Jayson Dowell
Fiona Hamilton
DynamInc PR
3. Table of Contents
3
Execu;ve Summary……………………………………………………………………………………………………………………4
Client Profile…………………………………………………………………………………………………………………………..….5
Situa;on Analysis……………………………………………………………………………………………………………………….6
Forma;ve Research……………………………………………………………………………………………………………………8
Adapta;on……………………………………………………………………………………………………………………………….10
Strategy……………………………………………………………………………………………………………………………………12
Timeline………………………………………………………………………………………………………………………………..…14
Budget……………………………………………………………………………………………………………………………………..15
Evalua;on……………………………………………………………………………………………………………………………..…21
Conclusion……………………………………………………………………………………………………………………………….23
Appendices
Pre‐Campaign Survey….…………………………………….………………………………………………………….A
Survey.………………………………………………………………………………………………………………..…..…..B
Survey Result.……….……………………………………………………………………………………………………...C
Graphs……………………………………………………….…………………………………………………………….……D
The Legacy‐Genera;on Series of Events….…………………………………………………………………….E
Media Kit…………………………………………………..………………………………………………………………….F
4. Execu;ve Summary
4
DynamInc PR has prepared a campaign for Southern Illinois University Founda;on that
will increase awareness of their organiza;on and improve their on‐campus name recogni;on.
Currently SIU Founda;on’s main drawback is its lack of awareness, both on‐campus and off‐
campus. As a result of this lack of awareness, SIU Founda;on’s name recogni;on is miniscule
and oden confused with the Alumni Associa;on.
In order to help SIU Founda;on boost their image iden;fica;on DynamInc PR has
analyzed Southern Illinois University Founda;on’s organiza;onal structure and researched the
company and its publics’ opinions. Using the results from the research, DynamInc PR developed
objec;ves and strategies to accomplish the set goal of increasing public awareness of SIU
Founda;on by 20 percent.
The objec;ves DynamInc PR has created include increasing profits and awareness
through events, crea;ng accounts on social networking sites, designing a ready‐to‐distribute
media kit, redesign the current website, develop mass e‐mail announcements about updates
SIU Founda;on and their upcoming events to be distributed via the SIUC student LISTSERVE.
Strategies developed consist of signing celebrity spokes persons, providing booths at on
campus events, distribute informa;on packets to students, host events, hold press conferences
for major announcements, and encourage faculty and staff to promote SIU Founda;on in their
classes.
With this campaign proposal, DynamInc PR is confident SIU Founda;on can and will
increase their on‐campus iden;ty and awareness.
5. Client Profile
5
Organiza-on: Southern Illinois University Founda-on
Loca;on: Carbondale, Illinois
Organiza;onal Structure:
Chancellor of SIU Founda;on ‐ Samuel Goldman
Vice Chancellor for Ins;tu;onal Advancement/CEO of SIU Founda;on ‐ Ricky N.
McCurry, Esquire
Associate Vice Chancellor for Ins;tu;onal Advancement/ Execu;ve Director of
Development ‐ Jeff Lorber
Assistant Vice Chancellor for Ins;tu;onal Advancement/ Managing Director ‐ Brian
Vagner
President of SIU Founda;on Board of Directors ‐ F. Lynn McPheeters
Directors of Planned Giving for the SIU Founda;on ‐ Nanditha Balasubramanian
Amber Kinkelaar
SIU Founda;on Overview:
The SIU Founda;on has been an ins;tu;on at Southern Illinois University Carbondale for
68 years. Since its incep;on in 1942, its primary func;on has been to manage and allocate gids
by outside supporters that donated to various colleges within the university. The Founda;on
also ensures that all other funds donated to the university are contribu;ng to the advancement
of the university’s purpose and objec;ves. SIU Founda;on’s most recent campaign
(“Opportunity Through Excellence”) took ;me out to recognize and list both corporate and
individual contributors to the university from July 2002 to June 2008. This campaign reinforced
a posi;ve rela;onship between the Founda;on and its donors from that six‐year span.
The mission of the SIU Founda;on is to maximize private support for Southern Illinois
University Carbondale to assist the University in achieving its long‐range goal of becoming a top
75 public‐research ins;tu;on.
6. Situa;on Analysis
6
The Southern Illinois University Founda;on, while represen;ng a fantas;c cause and
great poten;al, has not been as successful and profitable as its founders had hoped it would
ader being a part of the University for 68 years. The Founda;on is s;ll not commonly known on
SIUC campus. As a result, the campaign will be both proac;ve and reac;ve in spreading
awareness of The Founda;on to students, faculty, staff, recent alum, and community members.
Proac;ve, in the sense that results from a research plan will show where the image of our client
is faltering. This allows DynamInc PR to create a campaign that addresses the weaknesses
found from the pre‐campaign survey (Appendix A). Addi;onally, the campaign will be reac;ve
because pre‐campaign survey results (Appendix B and C) will allow DynamInc PR to create a
statement addressing The Founda;on’s present situa;on. The campaign then intends to
address and solve all SIU Founda;on’s weaknesses through effec;ve campaign strategies.
The Founda;on is unrecognized by recent SIUC alum, and current SIUC students are
even less informed. This is a huge drawback to The Founda;on because it offers numerous
scholarships for SIUC students. Furthermore, the monetary benefits of winning a scholarship
from The Founda;on allows the reputation of the recipient’s name to spread through members
and publica;ons with The Founda;on by: word‐of‐mouth, features in newsleSers and online
ar;cles. However, since SIU Founda;on lacks a reputa;on among current SIUC students,
execu;ng a solid, successful campaign to increase awareness and the amount of dona;ons
received, The Founda;on could poten;ally become a commonly respected SIUC campus name.
According to sta;s;cs, over 95 percent of the student popula;on will graduate with
some sort of debt; therefore, knowledge of The Founda;on and the poten;al monetary needs
7.
it offers for students is an opportunity The Founda;on should play on. Currently, students are
7
not mo;vated to donate in support of The Founda;on because they are unaware of its mission.
However, if more students are recipients of scholarships while aSending classes, they will
experience first‐hand the opportuni;es and benefits SIU Founda;on offers. As a result, once
these student recipients become proud SIUC alum, they will be more inclined to con;nue the
legacy of contribu;ons by donating and helping the next genera;on of students.
Addi;onally, many people confuse SIU Founda;on with the Alumni Associa;on;
mistakenly think the two organiza;ons are one in the same, which is a misconcep;on that The
Founda;on must address. With the new campaign, SIU Founda;on has the opportunity to
dis;nguish itself from the Alumni Associa;on.
In summary, the current situa;on of SIU Founda;on is slowly increasing. In order to
increase profits and dona;ons, The Founda;on needs to adapt with the changing ;mes.
Between the past donors’ genera;on and future donors’ genera;on, there has been a vast
amount of changes that are necessary for The Founda;on to acknowledge and plan
accordingly.
Ader thoroughly examining the current state of the SIU Founda;on, a consensus formed
that with proper research; an effec;ve campaign can be designed and executed effec;vely in
order to increase the awareness and profits of the SIU Founda;on.
8. Forma;ve Research Plan
8
The situa;on analysis concluded that while SIU Founda;on has solid groundwork laid, its
lack of campus awareness has provided them with a challenge it must overcome in order to
progress ahead and con;nue benefimng future SIUC students. In order to plan a successful
campaign that will increase campus awareness of SIU Founda;on, forma;ve research will need
to be completed. Forma;ve research is informa;on gathered to use in making adjustments in
order to document the effec;veness of the whole campaign or its parts (Kendall, p. 48). During
forma;ve research, there needs to be a collec;on of both archival and descrip;ve data.
Ini;ally, DynamInc PR will analyze SIU Founda;on’s historical records, also known as
archival research, which is the means for placing any intended research within the context of
any previous related efforts (Kendall, pp. 42‐43). For instance, the mission statement, annual
reports, conference programs and reports, summary reports, research reports, published
materials, website, social medias, and lists of employees, commiSees and board members can
provide DynamInc PR with a vast amount of The Founda;on’s historical background. The focus
of this research will be to analyze The Founda;ons previous marke;ng strategies, adver;sing
tac;cs, and fundraising events, where The Founda;on is currently and where it could
realis;cally be at the conclusion of a campaign.
In addi;on to archival findings, another vital research tool for the planning the new
campaign will be a present situa;on analysis, also known as descrip;ve research. Descrip;ve
research involves collec;ng informa;on that describes existing condi;ons, the status quo of
individuals, or group opinions, amtudes, or behaviors (Kendall, p. 48). With descrip;ve
research, Account III plans to establish a benchmark in order to later evaluate the success of the
9.
campaign. Also, through the audience segmenta;on analysis, a consensus formed that
9
marke;ng to current SIUC students is cri;cal for the future survival of SIU Founda;on.
Therefore, the construc;on and distribu;on of proper research needs to evaluate the new
extended target audience’s opinion, knowledge and understanding of The Founda;on.
Through descrip;ve research, we plan to target current SIUC students and recent alums, with
ques;ons addressing: awareness, knowledge, persuasion techniques, as well as the use of
effec;ve social medias and communica;on tac;cs. The goal is to dis;nguish the many
differences between veteran donor’s genera;ons to current SIUC students’ genera;on.
Ideally, upon conclusion of the forma;ve research, a thorough knowledge and
understanding will determine the best strategies for an effec;ve plan. How to approach and
keep the target audience’s interest will develop through the collec;on of data. Furthermore,
the research findings will assist in constructing an effec;ve campaign that will allow SIU
Founda;on to successfully serve Southern Illinois University Carbondale and its students.
DynamInc PR has draded, distributed and analyzed a pre‐campaign survey (Appendix A).
The research was based on three ques;ons:
1. How aware of the SIU Founda;on is the new extended target audience?
2. How can the extended target audience be effec;vely reached?
3. In what ways can SIU Founda;on persuade the extended target audience to donate
money now, as students, and in the future as alum?
The pre‐campaign survey results concluded (Appendix B and C), among other things, that some
of SIUC campus was aware of The Founda;on, but most was unaware of its mission. By u;lizing
these results, DynamInc PR was able to create a more effec;ve campaign plan that will achieve
the goals for the new PR plan, The Legacy Campaign.
10. Adapta;on
10
Problem/Opportunity Statement:
Southern Illinois University Founda;on’s lack of campus awareness has presented them
with the challenges of undersized contribu;ons and confusion of SIU Founda;on’s mission,
which must be overcome by targe;ng current SIUC students so that the legacy of contribu;ons
will con;nuously increase through prospec;ve SIUC alum.
Goal Statement:
Our one‐year campaign goal for Southern Illinois University Founda;on is to increase
awareness among current SIUC students by 20 percent. We also aim to con;nue the legacy of
contribu;ons resul;ng from each Legacy‐Genera;on event, while making SIU Founda;on a
commonly known name on campus.
Objec;ves:
1. Increase SIU Founda;on’s campaign profits and campus awareness through student’s
par;cipa;on in the Legacy‐Genera;on series of events.
2. Create accounts for social networking sites, Facebook, TwiSer and Youtube to beSer
target The Founda;on’s new extended target audience.
3. Execute a crea;ve media kit (Appendix F).
4. Redesign and execute a more ac;ve www.siuf.org website.
5. Design and create an addi;onal page to www.siuf.org for SIUC students to visit,
contribute, vote, and simply enjoy.
6. Develop a mass e‐mail template that all campaign announcements will send via the SIU
student LISTSERV.
11. Target Publics:
11
• Current SIUC Students/Future Alum
o Give them reasons to donate in the future
o Focus on students in different departments on campus and benefits future students
could receive from their dona;ons, for instance:
Speech Communica;on‐ new computers on campus, top rated sodware
Avia;on‐ more plane models and flying equipment
Automo;ve Technologies‐ more equipment for program, new facili;es
Mortuary Science‐ more cadavers for in‐college experience in labs
• Alumni who have not yet donated
o To re‐establish a rapport that reminds them that dona;ng to SIU Founda;on is a
sound investment
o Segment to genera;ons, emphasizing the need for improvements on campus, for
example
Baby boomers‐ we s;ll use the Blue Barracks, which needed renovated
when they aSended
• Alumni who have donated
o Express gra;tude for dona;ons and encourage them to donate more with new
campaign
• Corpora-ons which profit from product/business placement at SIUC
o To ensure the rela;onship with them remains mutually beneficial
12. Strategy
12
To achieve previously stated objec;ves DynamInc PR has developed a list of possible
strategies that will increase awareness of SIU Founda;on. The strategies include:
• Recrui;ng celebrity spokespersons, preferably famous SIUC alumni, such as:
o Curt Jones – creator of Dippin’ Dots
o David Lee Murphy – 1983 Speech Communica;on graduate who is now a famous
country music star
o Deji Karim – football player who was draded in 2010 to the Jacksonville Jaguars
o Dennis Franz – 1968 Theatre graduate who is most famous for his role on the
television series NYPD Blue
o Nick Hill – football player who was draded in 2008 to the Chicago Bears
o Connie Price‐Smith – four‐;me Olympian who competed for SIUC track team in the
1980s, she is the current head coach for the SIUC track team
• Have booths at on‐campus events such as SOARs, Week‐of‐Welcome, Open Houses
• Provide informa;on packets to all incoming SIUC students and outgoing graduates
• Host a series of events where students, faculty, staff and alumni can mingle and network
together
• Hold press conferences when new research is discovered that SIU Founda;on assisted in
funding
• Encourage professors to have an “Alumni Class” as a part of the senior seminars, where
they discuss the benefits of dona;ng to The Founda;on
• Encourage University Bookstore to publish all Legacy‐Genera;on series of events in the
new annual Dawg Books.
The Legacy Campaign is designed to increase The Founda;on awareness on SIUC
campus. One main strategy DynamInc PR chose to implement in order to achieve this
recogni;on is to host throughout the school year a series of events, The Legacy‐Genera;on
series of events (Appendix D). An appearance by any of the aforemen;oned celebri;es at an
event would create excellent word‐of‐mouth publicity and awareness.
The first event, The Autumn GeneraJon: Kick‐off the Legacy event will be held at the
beginning of the fall semester. This event will be the largest of the four, and will bring together
all genera;ons of SIUC students and alumni that will allow individuals to network, share stories,
13.
and relate personal SIUC experiences. Throughout the day SIU Founda;on will be holding
13
several compe;;ons to keep guests interested while the guests are con;nuously reminded that
The Founda;on is hos;ng the new and exci;ng event. Fun compe;;ons and games will be
sponsored by: SIUC alumni, on‐campus organiza;ons and/or departments, local businesses,
and/or anyone who wants to accommodate to the new campaign with SIU Founda;on.
Toward the end of the fall semester SIU Founda;on will host The AnJcipaJon
GeneraJon: AwaiJng the Legacy winter formal event where again, people associated with SIUC
from all genera;ons can come together and network with each other. The Money GeneraJon:
Take a Chance on the Legacy casino event will be held early in the spring semester and the
Farewell GeneraJon: The Legacy Began With You midnight‐summer formal event will be held at
the end of the spring semester. Each of these events is designed to aSract a large popula;on of
the target publics. Also, each event’s different theme will keep people interested and hopefully
aSract new fans of The Founda;on who may be interested in one par;cular theme rather than
a previous one. Each event is diverse, illustra;ng the diversity within each genera;on.
Of all the poten;al strategies these events will create the biggest buzz and awareness
on SIUC campus. These events will allow students to become aware of The Founda;on and
preferably make them excited about being future contributors to SIU Founda;on as well as the
students who benefit from its purpose. These events are designed to create on‐campus chaSer
about The Founda;on and the variety of opportuni;es it offers. Once students start scheduling
the events as a part of their yearly school calendar: popularity and on‐campus awareness will
begin to increase at a rapid rate.
14. Gantt Chart for Legacy Campaign
Steps
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Research:
Background Research
Develop Survey
Test-Run of Survey
Distribution of Survey
Collection of Survey
Analysis of Results
Final Report
Adaptation:
Set Objectives
Develop Strategies
Determine Target Publics
Set Budget
Implementation Strategy:
Develop PR Tools
Distribute Marketing Materials
Launch New Website
Autumn Generation Event
Anticipatin Generation Event
Money Generation Event
Farewell Generation Event
Evaluation:
Event Assessment
PR Tool Assessment
Campaign Assessment
Timeline
14
15. Budget
15
Fall Kick-Off Event Budget
When: Saturday August 28th, 2010 10 a.m.
Where: University Brush Towers- Sam Rinella Field
Item Amount Cost Donated Actual Cost
Rental of 15 hrs @ $150 $0 $150
Location $10/hr
Tables 30 Included with $0 $0
Location
Chairs 300 Included with $0 $0
Location
Food Pizza-50 @ $6 $300 $300 $0
Hot Dogs- 150 $22.50 $22.50 $0
$0.15
Hamburgers- $300 $30 $0
100 @ $.30
Chips- 350 @ $42 $42 $0
$0.12
MISC $200 $200
Drinks Water-200@ $150 $150
$0.75
Soda- 20 $40 $40
bottles @ $2
Inflatables 3 @ $250/hr $3,000 $1,500 $1,500
(4hrs)
Game Potato Sack $20 $0
Challenges 10 @ $2
Water $5 $5 $0
Balloons-
50 @$ .10
Bags Sets-4 $80 $80 $0
$20
Washer Sets-4 $80 $80 $0
Relay Supplies $50 $50 $0
Name that Included with
Tune Contest DJ
Sports $30 $30 $0
Equiptment
Intercative 5 hrs @ $750 $500 $250
DJ $150/hr
Production Fliers- 500 @ $50 $0 $50
Costs $0.10
Thank-You $37.50 $37.50
Cards- 50 @
$0.75
MISC $100 $100
Marketing
Materials
Subtotal $5,137.00
Donations $2,849.50
Total Cost $2,287.50
16. 16
Awaiting the Legacy Winter Formal
When:Saturday December 11, 2010 8 p.m.
Where: Callahan's Irish Pub
Item Amount Cost Donated Actual Cost
Rental of 7 pm-11pm $500 $0 $500
Location (4 Hours)
250 @ $69 $138 $0 $138
Wristbands
250 @ $69
Tables Included with $0 $0
Location
Napkins, (100 of each) Included with $0 $0
Plates, and Catering
Cups
Appetizers $10/ person $700 $140 $560
From Key (x 70 people) (equivilent of
West $8/person)
Catering
DJ Included with $0 $0
Location
Rental
Flyers 500 @ $.10 $0 $0 $50
Subtotal $1,388
Donations $140
Total Cost $1,248
17. 17
Casino Night Final Budget
When:Saturday, Jan. 22, 2011 8 p.m. – 11 p.m
Where: Cali's
Item Amount Cost Donated Actual Cost
Rental of 8pm-11pm $500 $0 $500
Location (3 hours)
250 @ $69 $138 $0 $138
Wristbands
250 @ $69
Tables Included with $0 $0
Location
Napkins, (100 of each) Included with $0 $0
Plates, and Catering
Cups
Appetizers $10/person $700 $140 $560
From Key (x70 people) (equivalent of
West Catering $8/person)
DJ Included $0 $0
with Location
Dealers Volunteers $0 $0
Casino Poker Tables $100 $0 $100
Materials- 2 @ $50/day
From Easy Black Jack $100 $0 $100
Rental Tables
Center in 2 @ $50/day
Carbondale Roulette $50 $0 $50
Wheel
1 @ $50/day
Craps Table $100 $0 $100
2 @ $50/day
Slot Machine $250 $0 $250
5 @ $50/day
Fake Money Rental Place All donated $0
Poker Chips Donates
Flyers 500 @ $.10/e $0 $0 $50
Subtotal $1,988
Donations $140
Total Cost $1,848
18. 18
The Legacy Began With You
Summer Formal
When:Saturday May 7th, 2011 8 p.m.
Where: Pinch Penny Pub
Item Amount Cost Donated Actual Cost
Rental of 8 pm- 11 pm $500 $0 $500
Location (3 Hours)
250 @ $69 $138 $0 $138
Wristbands
250 @ $69
Tables Included with $0 $0
Location
Napkins, 100 of each $0 $200
Plates, and from Party $200
Cups City
Appetizers Continuous Included with $0 $0
service of Rental of
finger foods Location
DJ Included of $0 $0
Rental of
Location
Flyers 500 @ $.10 $0 $50
Total $0 $888
19. 19
Campaign Total Event Budget
Event Type Amount Donated Total Cost
Fall Kick- Off $2,848.50 $2,287.50
Event
Awaiting the $140 $1,248
Legacy Winter
Formal
Casino Night $140 $1,848
The Legacy $0 $888
Began With You
Summer Formal
Event Total Donations $3,128.50
Event Total Cost $6,271.50
20. The “Legacy” campaign consists of a total of four events, which if properly planned,
20
adver;sed, and executed, will result in a profit for SIU Founda;on. Every aspect of each event
was carefully researched in order to ensure the greatest deal of publicity and profit for the
Founda;on.
The first event of The Legacy Campaign is the Fall Kick‐ Off event. Although this is the
most expensive event in the budget, DynamInc PR feels that with a great start to the campaign,
profits will ul;mately flourish. If money is spent to make the first event a success than the
following three events will not need as much adver;sement and “fluff” within the event to
aSract an audience. With the amount of dona;ons expected for this event, the Founda;on will
save more money than it will spend from the out‐of‐pocket funds. By having different
companies and organiza;ons sponsor the games and contests, SIU Founda;on is expanding its
publics while receiving dona;ons at the same ;me.
While the amount of monetary dona;ons contributed to the other three events is not
very high, there are many beneficial aspects of using the selected items and loca;ons. The
loca;ons chosen are already prime spots for students and the entertainment features have
been chosen to specifically target the current student popula;on.
DynamInc PR derived a total es;mated $3,182.56 in dona;ons for the “Legacy”
campaign events. Throughout the dura;on of the campaign an es;mated $6,271.50 (25 percent
of the campaign budget) will be spent from SIU Founda;ons funds. If our campaign plan is
implemented and executed efficiently, The Founda;on awareness and monetary profits will
result, making the “Legacy” campaign a success.
21. Evalua;on
21
The privilege of calling DynamInc PR’s Legacy Campaign for The Founda;on a success is
dependent upon how well the results of the campaign measure up to the chosen evalua;on
categories. The primary goal of the Legacy Campaign is to gain campus awareness of The
Founda;on name and mission.
The first effec;ve evalua;on method will be goal achievement, which implies that a goal
was determined based upon the situa;on analysis, research iden;fied the true problem, and
the goal and criterion of evalua;on and achievement were based upon this research. Account
three’s goals for this campaign were formed ader extensive analysis of the pre‐campaign
survey (Appendix A), which showed DynamInc PR how aware the student popula;on currently
is of The Founda;on and how best to reach them. Measuring goal achievements will also be an
effec;ve method because taking event aSendance will allow DynamInc PR to see how much of
the student popula;on the company is reaching with the events.
A second valuable method of evalua;on is measurement of improvement.
Measurement of improvement requires that a benchmark (e.g. a survey) exists to compare
post‐event results. Ader the kick‐off event there will be a post‐event survey (Appendix E)
distributed to those who aSended the event and provided us with their e‐mail informa;on. The
results will show DynamInc PR how successful its efforts were at improving the client’s image
with students by coun;ng the number of people who responded both posi;vely and nega;vely
to the ques;ons within the post‐event survey. If this evalua;on method is successful, it will be
repeated with the three other Legacy‐Genera;on events. In addi;on to the post‐event survey,
the number of hits the new website receives can compare the awareness evalua;on. A
22.
substan;al increase in visits ader the kick‐off event would suggest that The Founda;on
22
achieved the desired 20 percent increase in level of student awareness.
To gain a more complete understanding of how successful the Legacy Campaign was,
DynamInc PR will also use a measurement of results. Measurement of results differs from
measurement of improvement because with measurement of results the results analyzed do
not have to imply goal achievement; this method just provides a numerical representa;on of
data collected.
Another objec;ve DynamInc PR wishes to fulfill is to con;nue the contribu;ons from
SIUC alumni. To have representa;on of success in this area of the campaign, DynamInc PR will
u;lize a cost efficiency component in evalua;ng the campaign’s events. A posi;ve return on
investment would signify that the events were a financial success for the client.
Finally, the website poll also serves a dual purpose in the evalua;on stage. In addi;on to
giving us numerical representa;on of awareness gained, the poll also contributes to the cost‐
benefit analysis. As the poll is only accessible ader a dona;ng of $5 (and subsequent $1
dona;ons), total votes show how many people have donated and become personally involved
with The Founda;on’s purpose.
DynamInc PR’s evaluation plan is substan;ally focusing on the external evalua;on as the
company is seeking to look at the resul;ng effects the campaign will produce. By evalua;ng the
campaign through the categories of goal achievement, measure of improvement, measurement
of results, and cost efficiency, DynamInc PR can show that success was accomplished through
all set objec;ves by reaching the goal set for SIU Founda;on.
23. Conclusion
23
Account III of DynamInc PR would like to express its sincere thank‐you to the staff of SIU
Founda;on for allowing us the privilege of working with them on this campaign. Throughout
this experience we have learned that designing a PR campaign is more than just coming up with
crea;ve ideas of reaching target publics. The experience we have gained through doing
research, survey construc;on, distribu;on and analysis, wri;ng problem/opportunity and goal
statements, crea;ng objec;ves, developing strategies and methods of implementa;on and
effec;ve evalua;on have allowed us to get a real taste of what our futures hold. We have
learned you are only as strong as your weakest member, but with clear communica;on, goals
can be achieved. Even though we did not always get it right the first ;me around, and
some;mes not even the second or third, but with con;nuous work, dedica;on, and
determina;on from our en;re team, made the final crea;on of our campaign plan feel not only
like a successful team, but more like a successful family.
To sum up, DynamInc PR, Account III has created a campaign plan for SIU Founda;on
that we, as current students and future alum, believe will help to increase its awareness among
our peers. If the Legacy‐Genera;on series of events are executed as planned, there is no doubt
that within a year, SIU Founda;on will be a well‐recognized name on SIUC’s campus. This
campaign is crea;ve, detail‐oriented, and carefully planned out in order to reach its goal of
increasing awareness and carrying out the mission of Southern Illinois University Founda;on.
We are immeasurably grateful for this opportunity, and look forward to seeing the
execu;on of this campaign in the future.
24. SIU Founda+on Awareness
Survey Results 2010
Appendix B
This is a SHORT and CONFIDENTIAL survey that is a group project
February Research 2010 Tuesday Wednesday
being conducted for the course, SPCM 481. The survey is created
2 17 to evaluate the best ways, through media and networking, to
Wednesday Thursday reach returning, graduated and present Southern Illinois
3 18 University Carbondale (SIUC) students. This survey will also
depict your overall knowledge about the SIU FoundaIon, and
Thursday Friday
your opinions about supporIng SIUC. This survey is an aJempt
4 19 to enhance the university as a whole. It will only benefit you and
Friday Saturday
the future students of SIUC.
5 20 If you have never aJended SIUC, then this survey is NOT for you.
Saturday Sunday However, if you HAVE aJended SIUC then your cooperaIon to
6 21 parIcipate is very important to us, so please be as honest as
possible. We greatly appreciate you taking the Ime to complete
Sunday Monday
the survey below.
7 22
Monday Tuesday As menIoned above, this survey is confiden+al. However, if you
do wish to receive emails to further inform you about the SIU
8 23 FoundaIon, then you are assured complete confiden+ality that
Tuesday Wednesday you will receive anonymity in the answering of this survey.
9 24
Wednesday Thursday
This project has been reviewed and approved by the SIU
FoundaIon. QuesIons and concerns pertaining to your rights as
10 25 a parIcipant within this research may be addressed to the
Thursday Friday DynamInc PR team three leader, Allie Toothman by e‐mail at
11 26 allie4marie@ymail.com, or by phone, (618) 521‐7810.
Friday Saturday
12 27 Again, thank you for parIcipaIng with this survey, and we look
Saturday Sunday
forward to the results!
13 28
Sunday Monday DynamInc PR – Account III
14 1 SPCM 481, Cases and Campaigns
Department of Speech CommunicaIon
Monday Tuesday Southern Illinois University Carbondale
15 2
Tuesday Wednesday
NOTE: This survey is also available online at
16 3 hJp://www.surveymonkey.com.
If you would wish to view the actual survey online, please feel free to
Thursday
go to the online survey at
4 hJp://www.surveymonkey.com/s/GCW8956. In order to collect an
accurate reading of the survey research, the survey will no longer be
available a:er Monday, March 1, 2010.
25. SIU Founda+on Awareness
Survey Results 2010 2
1. What is your gender preference? 2. What is your educa+onal status?
a. Male 34.6% a. SIUC Freshman 7.4%
b. Female 65.4% b. SIUC Sophomore 12.3%
c. SIUC Junior 24.7%
d. SIUC Senior 34.6%
e. SIUC Grad Student 3.7%
f. SIUC Alum 17.3%
3. What college is your degree in? (If you are SIUC alum, please circle the college you graduated from.)
a. College of Agricultural Sciences 0%
b. College of Applied Sciences and Arts 11.1%
c. College of Art and Design 1.2%
d. College of Business AdministraIon 14.8%
e. College of EducaIon and Human Services 16%
f. College of Engineering 1.2%
g. College of Liberal Arts 33.3%
h. College of Mass CommunicaIon and Media Arts 11.1%
i. College of Science 6.2%
j. CerIficate Program(s) 0%
k. Grad School (Please state below your degree concentraIon.)
4. Which is the best media outlet to reach you? (Please check all that apply.)
a. Magazines 13.6% e. Television 39.5%
b. Widgets/ApplicaIons on my PDA f. Email 70.4%
phone/iPod 7.4% g. Newspapers 18.5%
c. SIUC Campus 21% h. Internet/Websites 59.3%
d. Radio 18.5% i. Text Messaging 58%
Other, please specify all medias.
____________________________________________________________________
5. Which networking tools do you consistently check? (Please check all that apply.)
a. SIUC Website 38.3% j. SIUC AthleIcs 8.6%
b. Blackboard 53.1% k. Blogs 2.5%
c. Yahoo 19.8% l. DE Website 6.2%
d. Google 45.7% m. SalukiNet 40.7%
e. Facebook 96.3% n. Chicago Egyp+an 0%
f. Hotmail 16% o. SIUC Alumni Website 0%
g. YouTube 29.6% p. Myspace 3.7%
h. SIUC Founda+on Website 0% q. Gmail 42%
i. TwiJer 14.8%
Other, please specify in detail.
SIUC E‐mail, SIU Email, dawgtracker.com, The Weather, AOL, MSN, SIUC Email
26. SIU Founda+on Awareness
Survey Results 2010 3
6. Please answer the following ques+ons according to your personal preference.
Yes No
Are your parents SIUC Alumnus? 6.2% 93.8%
Do your parents donate to the SIU FoundaIon? 10% 91.3%
Would you be interested in donaIng to the SIU FoundaIon as an SIU freshman? 1.3% 98.7%
Would you be interested in donaIng to the SIU FoundaIon as an SIU Sophomore? 3.8% 96.2%
Would you be interested in donaIng to the SIU FoundaIon as an SIU Junior? 6.3% 93.7%
Would you be interested in donaIng to the SIU FoundaIon as an SIU Senior? 8.9% 91.1%
Would you be interested in donaIng to the SIU FoundaIon as an SIU Grad Student? 10.5% 90.8%
Would you be interested in donaIng to the SIU FoundaIon as an SIU Alum? 60.8% 41.8%
Would you consider it an honor to receive a piece of the old McAndrew Stadium once it is 42% 59.3%
demolished?
Would you consider it an honor to receive a piece of the track from McAndrew Stadium once 33.3% 67.9%
it is demolished?
Would you be interested in donaIng to the SIU FoundaIon if you were more involved with 61.7% 38.3%
the FoundaIon?
Would you be interested in donaIng to the SIU FoundaIon if it was for a good cause in 77.8% 22.2%
helping support other students like you?
Would you be interested in donaIng to the SIU FoundaIon if it provided an enhancement of 69.1% 30.9%
more technology equipment with longer hours of student use?
Would you be interested in donaIng to the SIU FoundaIon if it would provide new and more 74.1% 25.9%
enhanced classroom environments for your educaIonal experience?
Would you be interested in donaIng to the SIU FoundaIon if it provided you with discounts 76.3% 25%
on school supplies at Saluki Bookstores?
Would you consider it an honor if your name was engraved on an award for your 69.2% 30.8%
contribuIon(s) to a beJer educaIonal future?
Please specify in detail your opinion to what could enhance students SIU experience.
1. CommunicaIon between the different departments at SIU. No one knows
what the next department really does. So when you need something you are
on a goose‐chase all around campus.
2. I would love to have student groups announced accomplishments at the
saluki athleIc events
3. More involved advisors
4. If students knew more about the many benefits that existed if you join the
Alumni AssociaIon, I think they would get more out of their college
experience. Seeing the FoundaIon money going directly into some of our
academic buildings that are falling apart would be greatly beneficial.
27. SIU Founda+on Awareness
Survey Results 2010 4
5. more barbeques and SIU communual get‐togethers
6. The cost for school....supplies...rentals...etc. Overall the cost for everything
is too much.
7. Improve/ Build a Greek Row for all fratneriIes and sororiIes
8. Gelng involved with RSO's
9. Bring back the strip and all the original liJle shops it used to have. Bring a
Target to Carbondale. Increase campus acIviIes on the weekends to bring
people out of their houses during the day
10. A lot of student I know, including myself, have issues being able to afford
food, let alone quality food. I don't know how this would be put into pracIce,
but I think SIU should try to assist students in being able to have a adequate
amount of food. Perhaps they could have a discount grocery store, or make
the dining halls more affordable.
11. I feel that SIU should spend more money on academics than sports. Also,
many of the buildings are in need of fixes.
12. More school spirit (promoIng the athleIcs)
More markeIng of the school
More free programs (dancing, weight‐lining, yoga, ect.) at the rec
An easier way for the student's to be informed about ALL the possible clus,
programs, extra‐curricular acIviIes they can join. Many have no idea what
kind of clubs are out there or where to find more informaIon about them.
13. Cheaper textbook prices...
14. Making higher entrance standards that could aJract more academically
gined students. It would create an atmosphere that would be more
intellectually sImulaIng and make a degree from SIU feel like something
special.
15. drugs
16. It would be awesome if you could have your name on a brick or engraved
somewhere in the new stadium if you donated. I think a lot more people if
there was some way to go down in history they would be more willing to
donate money.
17. To enhance students' SIU experience, it would be nice if more people
were involved on campus. Being extremely involved myself, I find it
bewildering to know that some students do nothing other than class with
their Ime. People need more than just the educaIonal aspect of a college
experience. Perhaps pushing the importance of this would help get people
more involved, enhancing the overall experience at SIU.
18. Give the students something to relate to not just to a couple of groups
but the majority of the students.
19. smart boards, enthusiasIc teachers, less lectures
20. Knowledge of RSO'S
28. SIU Founda+on Awareness
Survey Results 2010 5
7. Have you ever heard of the SIU Founda+on?
a. Yes, my parents are SIUC Alumni and donate to the FoundaIon. 2.5%
b. Yes, because I was a featured student &/or received a scholarship. 1.2%
c. Yes, a lot. 13.6%
d. I have heard the name, but do not know the mission. 23.5%
e. A few +mes. 23.5%
f. Hardly at all. 8.6%
g. No, this is the first +me I’ve heard about the Founda+on. 22.2%
h. What exactly is a FoundaIon of SIU? 4.9%
Please specify HOW you have heard about the SIU Founda+on, and what you KNOW
about SIU Founda+on.
1. I know that the SIU FoundaIon is located on Greek Row behind my sorority house.
2. I was in a freshmen interest group and I know that the foundaIon hopes to help students
succeed
3. just on siuc campus
4. Through e‐mails
5. just in e‐mails or something
6. I have done commercials with them, and I received several FoundaIon scholarships.
7. NA
8. I was one of their telemarketers. Also, certain automoIve money goes in to their account.
9. I've heard the name a few Imes but I don't know anything about it.
10. I have heard they make phone calls alot to Alumni asking for money. I heard someImes
its rather annoying becuase they call alot.
11. i go to siu.
12. My grandmother donates
13. On television and around campus
14. I have heard about it in the DE and I know they donate money to specific
projects/student organizaIons etc.
15. A friend used to work at the FoundaIon's call center. I do not know what the donaIons
are used for.
16. From people working there
17. I have only heard a liJle about it, but I know the SIU foundaIon works with students and
alumni on improving the university.
18. I have heard that it exists, but I do not know it's purpose.
19. teacher told me to apply for the job there
8. Please check all the SIU Founda+on media outlets you are aware of.
a. Chicago EgypIan 6.2%
b. Southern Highlights 9.9%
c. Southern Spotlights 14.8%
d. Southern Shining Moments 1.2%
e. SIUC Alumni Magazine 45.7%
f. SIU FoundaIon Annual Reports 3.7%
g. www.siuf.org (the SIU FoundaIon website) 12.3%
h. I have not heard of any of these media outlets. 46.9%
29. SIU Founda+on Awareness
Survey Results 2010 6
9. Please answer the following ques+ons according to your personal preference:
Strongly Agree Disagree Strongly
Agree Disagree
I am happy with my choice in coming to SIUC. 46.9% 46.9% 4.9% 1.2%
I am very informed about the SIU Founda+on. 2.5% 12.5% 48.8% 36.3%
I know nothing about the SIU Founda+on. 30% 32.5% 30% 7.5%
I believe students should always support other students. 33.8% 55% 10% 1.3%
I always have my cell phone on me. 70% 27.5% 2.5% 0%
I prefer updates through random text messages. 28.8% 26.3% 31.3% 13.8%
I always check my personal e‐mail account. 56.3% 32.5% 8.8% 2.5%
I always check my SIUC e‐mail account. 42.5% 31.3% 12.5% 13.8%
I prefer updates sent via e‐mail. 46.3% 43.8% 8.8% 1.3%
I would be more interested in the SIU FoundaIon if they featured students 29.9% 48.1% 19.5% 2.6%
like me more onen.
The more I know about and appreciate something, the more likely I am to 46.8% 42.9% 10.4% 0%
donate money to it.
I would be willing to donate money to the SIU Founda+on if it was as 19.2% 24.4% 42.3% 14.1%
easy and cheap as sending $5 through a text message.
I would be willing to donate more than $5 to SIU FoundaIon. 9.3% 36% 42.7% 12%
I would be willing to donate more than $5 to SIU Founda+on if it was for 22.7% 53.3% 18.7% 5.3%
a good cause.
I believe the SIU Founda+on needs to target students more. 33.8% 48.1% 15.6% 2.6%
In the future when I am a proud SIUC Alum, I would like to donate to the 29.9% 45.5% 19.5% 5.2%
SIU FoundaIon in order to support the future of SIUC and its students.
I would never donate money to the FoundaIon, why should I support SIUC 6.5% 15.6% 53.2% 24.7%
when they did not support me.
If I would receive financial benefits from the SIU FoundaIon I would be 23.4% 51.9% 19.5% 5.2%
willing to be featured in their markeIng tools within the future.
Even if I would not receive financial benefits from the SIU Founda+on I 14.3% 57.1% 26% 2.6%
would be willing to be featured in their marke+ng tools within the
future.
I would donate to SIU FoundaIon only if I was recognized in future 10.5% 30.3% 44.7% 14.5%
markeIng tools for my contribuIon(s).
I would donate to SIU FoundaIon only if I was to remain anonymous in 5.3% 23.7% 59.2% 11.8%
future markeIng tools for my contribuIon(s).
I am aware of the individual student features SIU Founda+on does to 6.6% 19.7% 52.6% 21.1%
honor unique SIU students like myself.
I am aware of the stories and appreciaIon SIU FoundaIon shows for its 6.6% 21.1% 52.6% 19.7%
donors and their generous contribuIon(s).
I would trust the SIU FoundaIon to enhance my educaIonal experience 13% 51.9% 32.5% 2.6%
through mine and my colleague’s donaIons.
I really do not care what happens to SIU. 2.5% 7.6% 38% 51.9%
I wish I knew more about the SIU Founda+on. 15.6% 62.3% 20.8% 1.3%
Please specify any ques+ons you wish to detail.
“What the overall mission is?” & “I would donate money to the SIU FoundaIon if I had more
informaIon on the FoundaIon, if I thought its cause was important and I had more money
to spend.”
30. SIU Founda+on Awareness
Survey Results 2010 7
10. Is there anything else you would like to tell us about the SIU Founda+on, and how it can
effec+vely reach you and gain your afen+on within the future?
a. No 90.1%
b. Yes 9.9%
If yes, please specify in detail.
1. They could possibly do more adverIsing on facebook and via webmail. I check my
facebook account onen. There are many foundaIon scholarships out there that students
should know about.
2. Set up a facebook page with news updates.
3. Through the professors. The most news I learn about the university is through the
professors. We're paying aJenIon to them in class and listening to what they're saying, we
expect what they say to have value and be important, and we have the supplies to write
down and make notes of things. One of my professors even passed around fliers, handouts,
calendars of events going on through the university, at the beginning of class and that
semester I knew about and parIcipated in more school acIviIes and funcIons that any
other semester. The professors are the best tool the university has to relay informaIon to
the students.
4. Many students would be reached by an arIcle in the DE and by sending out an email to
current students and alums about the FoundaIon.
Also please do not forget to include your email address if you would like to receive more
informa+on regarding the SIU Founda+on.
Email: _________________________________________________________
Thank you for comple+ng our survey. We value your opinion and appreciate your par+cipa+on within our
research. Please return this survey to the researcher, and have a great day.
31. SIU Founda+on Awareness
Survey Results 2010
Appendix C
This is a SHORT and CONFIDENTIAL survey that is a group project
February Research 2010 Tuesday Wednesday
being conducted for the course, SPCM 481. The survey is created
2 17 to evaluate the best ways, through media and networking, to
Wednesday Thursday reach returning, graduated and present Southern Illinois
3 18 University Carbondale (SIUC) students. This survey will also
depict your overall knowledge about the SIU FoundaIon, and
Thursday Friday
your opinions about supporIng SIUC. This survey is an aJempt
4 19 to enhance the university as a whole. It will only benefit you and
Friday Saturday
the future students of SIUC.
5 20 If you have never aJended SIUC, then this survey is NOT for you.
Saturday Sunday However, if you HAVE aJended SIUC then your cooperaIon to
6 21 parIcipate is very important to us, so please be as honest as
possible. We greatly appreciate you taking the Ime to complete
Sunday Monday
the survey below.
7 22
Monday Tuesday As menIoned above, this survey is confiden+al. However, if you
do wish to receive emails to further inform you about the SIU
8 23 FoundaIon, then you are assured complete confiden+ality that
Tuesday Wednesday you will receive anonymity in the answering of this survey.
9 24
Wednesday Thursday
This project has been reviewed and approved by the SIU
FoundaIon. QuesIons and concerns pertaining to your rights as
10 25 a parIcipant within this research may be addressed to the
Thursday Friday DynamInc PR team three leader, Allie Toothman by e‐mail at
11 26 allie4marie@ymail.com, or by phone, (618) 521‐7810.
Friday Saturday
12 27 Again, thank you for parIcipaIng with this survey, and we look
Saturday Sunday
forward to the results!
13 28
Sunday Monday DynamInc PR – Account III
14 1 SPCM 481, Cases and Campaigns
Department of Speech CommunicaIon
Monday Tuesday Southern Illinois University Carbondale
15 2
Tuesday Wednesday
NOTE: This survey is also available online at
16 3 hJp://www.surveymonkey.com.
If you would wish to view the actual survey online, please feel free to
Thursday
go to the online survey at
4 hJp://www.surveymonkey.com/s/GCW8956. In order to collect an
accurate reading of the survey research, the survey will no longer be
available a:er Monday, March 1, 2010.
32. SIU Founda+on Awareness
Survey Results 2010 2
1. What is your gender preference?
2. What is your educa+onal status?
Male 34.6%
Female 65.4%
Freshman 7.4% Sophmore 12.30%
Junior 24.7% Senior 34.6%
Grad Student 3.7% Siuc alum 17.30%
3. What college is your degree in? (If you are SIUC alum, please circle the college you graduated from.)
College Of Applied Arts and
Sciences11.1%
College of Art and Design 1.2%
College of Business AdministraIon
14.8%
College of EducaIon and Human
Services 16%
College of Engineering 1.2%
College of Liberal Arts 33.3%
College of Mass Comm and Media
arts 11.1%
College of Science 6.2%
Grad School 4.9%
33. SIU Founda+on Awareness
Survey Results 2010 3
4. Which is the best media outlet to reach you? (Please check all that apply.)
Television 39.5%
Radio 18.5%
Internet/websites 59.3%
Magazines 13.6%
Newspapers 18.5%
SIU Campus 21%
Text messaging 58%
Email 70.4%
Widgets/apps 7.4%
5. Which networking tools do you consistently check? (Please check all that apply.)
120.00%
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Other, please specify in detail.
SIUC E‐mail, SIU Email, dawgtracker.com, The Weather, AOL, MSN, SIUC Email
34. SIU Founda+on Awareness
Survey Results 2010 4
6. Please answer the following ques+ons according to your personal preference.
Would you consider it an honor if your name was engraved on an
award for your contribuIon(s) to a beJer educaIonal future?
Would you be interested in donaIng to the SIU FoundaIon if it
provided you with discounts on school supplies at Saluki
Bookstores?
Would you be interested in donaIng to the SIU FoundaIon if it
would provide new and more enhanced classroom environments
for your educaIonal experience?
Would you be interested in donaIng to the SIU FoundaIon if it
provided an ehancement of more technology equipment with
longer hours of student use?
Would you be interested in donaIng to the SIU FoundaIon if it
was a good cause in helping support other students like you?
Would you be interested in donaIng if you were more involved
with the FoundaIon
Would you consider it an honor to receive a piece of the track
from McAndrew Stadium once it is demolished?
Would you consider it an honor to receive a piece of the old
McAndrew Stadium once it is demolished
Would you be intersted in donaIng to the SIU FoundaIon as an
SIU Alum?
Would you be interested in donaIng to the SIU FoundaIon as an
SIU Grad Student?
Would you be interested in donaIng to the SIU FoundaIon as a
SIU Senior
Would you be intersted in donaIng to the SIU FoundaIon as a SIU
Junior
Would you be interested in donaIng to the SIU FoundaIon as a
Sophmore
Would you be interested in donaIng to the SIU FoundaIon as a
SIU Freshman
Do your parents donate to the SIU FoundaIon
Are your parents SIUC Alumnus?
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
35. SIU Founda+on Awareness
Survey Results 2010 5
Please specify in detail your opinion to what could enhance students SIU experience.
1. CommunicaIon between the different departments at SIU. No one knows what the next
department really does. So when you need something you are on a goose‐chase all around
campus.
2. I would love to have student groups announced accomplishments at the saluki athleIc
events
3. More involved advisors
4. If students knew more about the many benefits that existed if you join the Alumni
AssociaIon, I think they would get more out of their college experience. Seeing the
FoundaIon money going directly into some of our academic buildings that are falling apart
would be greatly beneficial.
5. more barbeques and SIU communual get‐togethers
6. The cost for school....supplies...rentals...etc. Overall the cost for everything is too much.
7. Improve/ Build a Greek Row for all fratneriIes and sororiIes
8. Gejng involved with RSO's
9. Bring back the strip and all the original liJle shops it used to have. Bring a Target to
Carbondale. Increase campus acIviIes on the weekends to bring people out of their houses
during the day
10. A lot of student I know, including myself, have issues being able to afford food, let alone
quality food. I don't know how this would be put into pracIce, but I think SIU should try to
assist students in being able to have a adequate amount of food. Perhaps they could have a
discount grocery store, or make the dining halls more affordable.
11. I feel that SIU should spend more money on academics than sports. Also, many of the
buildings are in need of fixes.
12. More school spirit (promoIng the athleIcs)
More markeIng of the school
More free programs (dancing, weight‐liling, yoga, ect.) at the rec
An easier way for the student's to be informed about ALL the possible clus, programs, extra‐
curricular acIviIes they can join. Many have no idea what kind of clubs are out there or
where to find more informaIon about them.
13. Cheaper textbook prices...
14. Making higher entrance standards that could aJract more academically giled students.
It would create an atmosphere that would be more intellectually sImulaIng and make a
degree from SIU feel like something special.
15. drugs
16. It would be awesome if you could have your name on a brick or engraved somewhere in
the new stadium if you donated. I think a lot more people if there was some way to go down
in history they would be more willing to donate money.
17. To enhance students' SIU experience, it would be nice if more people were involved on
campus. Being extremely involved myself, I find it bewildering to know that some students
do nothing other than class with their Ime. People need more than just the educaIonal
aspect of a college experience. Perhaps pushing the importance of this would help get
people more involved, enhancing the overall experience at SIU.
18. Give the students something to relate to not just to a couple of groups but the majority
of the students.
19. smart boards, enthusiasIc teachers, less lectures
20. Knowledge of RSO'S
36. SIU Founda+on Awareness
Survey Results 2010 6
7. Have you ever heard of the SIU Founda+on?
Yes, because I was a featured student&/or received a scholarship
Yes, a lot
A few Imes
Hardly at all
No, this is the first Ime I've heard about the FoundaIon
What Exactly is a FoundaIon of SIU?
Yes, my parents are SIUC Alumni and donate to the FoundaIon
I have heard the name, but do not know the mission
1% 14%
24%
3% 24%
22% 9%
5%
Please specify HOW you have heard about the SIU Founda+on, and what you KNOW
about SIU Founda+on.
1. I know that the SIU FoundaIon is located on Greek Row behind my sorority house.
2. I was in a freshmen interest group and I know that the foundaIon hopes to help students
succeed
3. just on siuc campus
4. Through e‐mails
5. just in e‐mails or something
6. I have done commercials with them, and I received several FoundaIon scholarships.
7. NA
8. I was one of their telemarketers. Also, certain automoIve money goes in to their account.
9. I've heard the name a few Imes but I don't know anything about it.
10. I have heard they make phone calls alot to Alumni asking for money. I heard someImes
its rather annoying becuase they call alot.
11. i go to siu.
12. My grandmother donates
13. On television and around campus
14. I have heard about it in the DE and I know they donate money to specific
projects/student organizaIons etc.
15. A friend used to work at the FoundaIon's call center. I do not know what the donaIons
are used for.
16. From people working there
17. I have only heard a liJle about it, but I know the SIU foundaIon works with students and
alumni on improving the university.
18. I have heard that it exists, but I do not know it's purpose.
19. teacher told me to apply for the job there
37. SIU Founda+on Awareness
Survey Results 2010 7
8. Please check all the SIU Founda+on media outlets you are aware of.
Chicago EgypIan
Southern Highlights
Southern Spotlights
Southern Shining Moments
SIUC Alumni Magazine
SIU FoundaIon Annual Reports
www.siuf.org(the SIU FoundaIon
website)
I have not heard of any of these
media outlets
