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Soul Searching on
Brand, Business & Culture
Kyle York
@kyork20
10.28.13
@kyork20 Street Cred
§  Career Ladder Climber – Intern to CRO
§  Dyn 2008 (15th employee) – Present
§  Scaled $4M-$50M+...
What is Dyn?
Dyn solutions are at the core of Internet performance. Through traffic
management, message management and per...
Our Story
Started as a
volunteer based
organization for
remote access

1998

Launched
Cash Flow
Positive/
Incorporated

20...
Strong Bookings & Revenue Growth

Bookings
CAGR of 53%

2014	
  Projec,ons	
  
Bookings:	
  $79M	
  
Revenue:	
  $67M	
  
...
Company We Keep
“Dyn’s	
  DNS	
  Load	
  Balancing	
  solu4on	
  &	
  aiCache’s	
  
proven	
  caching	
  so<ware	
  have	
...
What We Do
Facebook.com	
  =	
  69.63.176.13	
  	
  

dyn.com/dns/network-­‐map/	
  
Pg. 7
Converging Trends
Traffic
Management

More Performance
Web/App
performance
heavily
impacts
revenue and
operational
effecti...
Introduction to Dyn: People

2010	
  
53	
  
Pg. 9

2011	
  
115	
  

2012	
  
	
  
200	
  
Talent Drives Growth
250
200

207

150

119

100
50

14

20

48

27

0
2007	
  

2008	
  

2009	
  
Other	
  

Pg. 10

S&M...
San Francisco’s office
increased sale presence.

Pg. 11

Brighton, UK office provided
a market expansion.

Manchester’s of...
Our Goal

Become Oracle
without
becoming
Oracle.

Pg. 12
How Do You Scale Culture?

Pg. 13
Dyn’s Culture

Be a values
driven
organization

Pg. 14
Dyn Core Values
•  Trust
•  Passion
•  Performance
•  Respect

#HUSTLE
Pg. 15
Keeping Your Culture
•  Guidelines > Rules
•  Practices > Policy
•  Forgiveness > Permission

Pg. 16
Management as a Skill Set

Michael Jordon: Player
6 time NBA champion, 5 time NBA MVP
2 Olympic Gold Medals, 1 NCAA Champi...
Five Insights From Scaling Dyn EMEA
•  Culture can be transferred.
•  Opening and scaling a regional headquarters is hard....
Board of Directors Formed in 2012

Jeremy Hitchcock

Ric Fulop
Pg. 19

Michael Boustridge

Russ Pyle

Jason Calacanis

Joh...
How We Leverage Our Board
• 
• 
• 
• 
• 

Pg. 20

Advisors
Sanity Checkers
Recruiters
Business development
Challengers
We’ve Learned A Ton…
But we’ve still got more to go!

Pg. 21
Questions?
Sorry, not from you to me.
From me to you.

Pg. 22
Questions For Facebook Leaders
•  What’s it like being 6000 miles, 8 time zones,
8 hours and an accent away from HQ?

•  W...
Your turn… Questions?
THANK YOU!
Kyle York
@kyork20
10.28.13
	
  

Pg. 24
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Facebook EMEA Presentation: Kyle York on Scaling Company Culture

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Dyn's Kyle York spoke at Facebook EMEA in October 2014 about how to scale company culture.

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Facebook EMEA Presentation: Kyle York on Scaling Company Culture

  1. 1. Soul Searching on Brand, Business & Culture Kyle York @kyork20 10.28.13
  2. 2. @kyork20 Street Cred §  Career Ladder Climber – Intern to CRO §  Dyn 2008 (15th employee) – Present §  Scaled $4M-$50M+ run rate §  Advisor/Angel: Datanyze, Sprint.ly, Catchpoint, Fastly, SquareOne, Mill33 §  Co-Founder: 1band 1brand – Music & Brand Alignment Agency §  Friend of Richard Archbold, FB Site Reliability Manager (that count?!) Motivated by family, competition, legacy, money, community, growth, relationships, vengeance, impact. Pg. 2
  3. 3. What is Dyn? Dyn solutions are at the core of Internet performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. The crossroads of consumer behavior and enterprise performance is where Dyn/Delivers. Pg. 3
  4. 4. Our Story Started as a volunteer based organization for remote access 1998 Launched Cash Flow Positive/ Incorporated 2001 Launched DNS eCommerce via online portal (email in 2003) Pg. 4 2005 Opened UK Datacenter Enterprise DNS services 2007 eCommerce platform surpasses 10M accounts 2009 Acquired SendLabs, EditDNS, and EveryDNS enterprise email 2010 Opened HK Datacenter Win Twitter, Netflix, Zappos as Customers 2011 0 Expanded with offices in SF and London 3-year bookings CAGR: 60%+ and double digit EBITDA margins 2012 Surpassed more than 1 billion emails per month 2013 eCommerce platform surpasses 20M accounts Contracted for more than 327K queries per second
  5. 5. Strong Bookings & Revenue Growth Bookings CAGR of 53% 2014  Projec,ons   Bookings:  $79M   Revenue:  $67M   Pg. 5
  6. 6. Company We Keep “Dyn’s  DNS  Load  Balancing  solu4on  &  aiCache’s   proven  caching  so<ware  have  enabled  a  top-­‐4er   financial  news  website  to  shave  30%  off  response   4me,  save  money,  have  beHer,  real-­‐4me  monitoring,   repor4ng  &  aler4ng  setup.”     Rashid  Kamirov,  Director  of  PlaOorms,  CNBC         When  improving  our  DNS,  we  chose  the  focused  pros  &     the  switch  was  quick  &  painless.  Dyn  helped  Etsy’s   performance  improve  in  all  aspects.     John  Allspaw,  SVP  of  Technical  Opera4ons,  Etsy           Switching  to  Dyn  took  literally  a  few  hours  (not  days,   not  weeks)  for  75+  zones/domains.  Their  expert  editor   makes  old  hacks  like  me  feel  comfortable  –  ease  of  a   GUI  &  the  flexibility  of  command  line  interface.     Lenny  Tropiano,  Senior  Systems/Network  Architect,   Homeaway           Pg. 6
  7. 7. What We Do Facebook.com  =  69.63.176.13     dyn.com/dns/network-­‐map/   Pg. 7
  8. 8. Converging Trends Traffic Management More Performance Web/App performance heavily impacts revenue and operational effectiveness Pg. 8 More Cloud/Virtualization Adoption of cloud computing drives network dynamism and complexity More Devices/Apps More devices (phones, tablets) are more connected then ever (IPv6) More Email More customized, event-based push communication Message Management Performance Assurance
  9. 9. Introduction to Dyn: People 2010   53   Pg. 9 2011   115   2012     200  
  10. 10. Talent Drives Growth 250 200 207 150 119 100 50 14 20 48 27 0 2007   2008   2009   Other   Pg. 10 S&M   2010   Tech   Grand  Total   2011   2012   Offices     Global  HQ   Manchester,  NH     EMEA  Regional  HQ   Brighton,  UK     Satellite  Office   San  Francisco     2013  Projec,on   300  Employees  
  11. 11. San Francisco’s office increased sale presence. Pg. 11 Brighton, UK office provided a market expansion. Manchester’s office includes a climbing wall, lounge & farm to table café.
  12. 12. Our Goal Become Oracle without becoming Oracle. Pg. 12
  13. 13. How Do You Scale Culture? Pg. 13
  14. 14. Dyn’s Culture Be a values driven organization Pg. 14
  15. 15. Dyn Core Values •  Trust •  Passion •  Performance •  Respect #HUSTLE Pg. 15
  16. 16. Keeping Your Culture •  Guidelines > Rules •  Practices > Policy •  Forgiveness > Permission Pg. 16
  17. 17. Management as a Skill Set Michael Jordon: Player 6 time NBA champion, 5 time NBA MVP 2 Olympic Gold Medals, 1 NCAA Championship Pg. 17 Michael Jordon: Owner The record of the Charlotte Bobcats is 54-148 since Michael Jordon has owned the team.
  18. 18. Five Insights From Scaling Dyn EMEA •  Culture can be transferred. •  Opening and scaling a regional headquarters is hard. •  We run a centralized company. •  Don’t rush things. •  What we’re doing in Brighton is special hHp://dyn.com/blog/five-­‐insights-­‐from-­‐scaling-­‐dyn-­‐emea-­‐presence-­‐brighton-­‐uk/       Pg. 18
  19. 19. Board of Directors Formed in 2012 Jeremy Hitchcock Ric Fulop Pg. 19 Michael Boustridge Russ Pyle Jason Calacanis John Lynch Scott Dussault
  20. 20. How We Leverage Our Board •  •  •  •  •  Pg. 20 Advisors Sanity Checkers Recruiters Business development Challengers
  21. 21. We’ve Learned A Ton… But we’ve still got more to go! Pg. 21
  22. 22. Questions? Sorry, not from you to me. From me to you. Pg. 22
  23. 23. Questions For Facebook Leaders •  What’s it like being 6000 miles, 8 time zones, 8 hours and an accent away from HQ? •  What aspects of what you perceive to be core cultural tenants of FB work or feel forced here? •  •  •  •  •  •  What could HQ’s do better to support this office? How do you interface with leadership in the states? What collaborative tools do you use? Is work/life balance truly supported? What might we be missing in the European Culture? What do you think HQ could best learn from Dublin? Pg. 23
  24. 24. Your turn… Questions? THANK YOU! Kyle York @kyork20 10.28.13   Pg. 24

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