1.
Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content Creators
September, 2013
Coronado, CA

2.
Jeff Rosenblum, Co-Founder / Documentary Filmmaker,
Questus
Building Brands by Creating Content • by denise lee yohn

3.
Nancy Bhagat, VP Global Marketing Strategy & Campaigns,
Intel Corp.
Building Brands by Creating Content • by denise lee yohn

4.
Jeff Rosenblum, Co-Founder / Documentary Filmmaker,
Questus
Building Brands by Creating Content • by denise lee yohn

5.
Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The
Campbell Soup Co.
Building Brands by Creating Content • by denise lee yohn

6.
David Shing, Digital Prophet, AOL
Building Brands by Creating Content • by denise lee yohn

7.
Harsh Jawharkar, Managing Director - New Channel Development
& Content Marketing, Charles Schwab & Co., Inc.
Building Brands by Creating Content • by denise lee yohn

8.
David Shing, Digital Prophet, AOL
Building Brands by Creating Content • by denise lee yohn

9.
Harsh Jawharkar, Managing Director - New Channel Development
& Content Marketing, Charles Schwab & Co., Inc.
Building Brands by Creating Content • by denise lee yohn

10.
Nancy Bhagat, VP Global Marketing Strategy & Campaigns,
Intel Corp.
Building Brands by Creating Content • by denise lee yohn

11.
Dana Shank, Associate Director, Kraft Foods Group
Building Brands by Creating Content • by denise lee yohn

12.
Joe Curry, Social Media Manager, Communications, Target
Building Brands by Creating Content • by denise lee yohn

13.
13
13
 Steve Jobs on Brand Building
 Nine Retail Tenets for 2013
 Whole Foods for Thought
 Brand-As-Business Perspectives from Jim Stengel’s
GROW
denise lee yohn
http://deniseleeyohn.com
@deniseleeyohn
Building Brands by Creating Content • by denise lee yohn