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リテール×テクノロジーによる顧客体験の変化
〜流通・小売企業は今、何に取り組むべきか?〜
Amazon whole foodの買収
Tech crunch2017年6月16日 Bloomberg 2017年6月16日
Dead of Retail
Amazon VS WALLMART
Googleのウォルマートとの提携
AFP 2017年8月23日 C-net 2017年8月23日
ポイント
・Amazonがリテールの取り込みを開始
・EC(Amazon)の巨大化がリテールの巨人
WALLMATを時価総額で超える。
. USリテール企業の店舗撤退が進む
・Googleが提携によりリテールに参入発表
・Webの中に存在していた2社がリアルの
リテールビジネスに参入する事が鮮明に
1、決済における日本市場の課題と展
望
8
11.5 兆ドル
※日本 : 経済産業省、ニューペイメントレポート、三菱UFJリサーチ&コンサルティング、各社・各協会公表資料 等をもとに、当社独自推計
クレジットカードには、法人系カードの決済額(推計3兆円/シェア1%分)を含む
※米国 : NILSON REPORT
日米の個人消費に占める決済手段別シェア比較
アメリカ (2015年 → 2020年の予測)
現金
15.8%
(2020年:12.2%)
クレジットカード
30.7%
(2020年:38.7%)
デビットカード
25.3%
(2020年:27.9%)
振込・
口座振替
14.5%
(2020年:13.5%)
Check
9.5%
(2020年:4.2%)
プリペイド・その他
4.1% (2020年:3.5%)
日本 (2015年度)
284.6 兆円
現金 他
49.5%
(▲2.4p)
クレジットカード
16.0%
(+1.1p)
デビットカード
0.2%
(±0.0p)
振込・口座振替
19.9%
(▲0.8p)
プリペイド・
電子マネー
5.6%
(+0.9p)
コンビニ収納
3.5%(+0.1p)
ペイジー
5.2%(+1.0p)
※( )内は、シェアの前年比増減
諸外国の個人消費のキャッシュレス比率
※日本クレジット協会統計をもとに当社作成
85.0
%
55.7
%
55.5
%
54.3
%
53.1
%
51.3
%
40.4
% 38.1
% 34.8
%
34.5
%
33.5
%
28.4
% 25.3
%
20.2
% 16.0
%
15.6
% 11.0
%
17.3%
ス
ウ
ェ
ー
デ
ン
イ
ギ
リ
ス
ア
メ
リ
カ
ベ
ル
ギ
ー
イ
ン
ド
ロ
シ
ア
フ
ラ
ン
ス
ス
イ
ス
ド
イ
ツ
イ
タ
リ
ア
メ
キ
シ
コ
9
エリア別取扱高シェアの推移と予測 2014年 エリア別取扱高シェア
※NILSON REPORT ※2008年統計から アジア太平洋に「中国銀聯」が追加
※各エリアにおける「クレジットカード・Debit・プリペイド」取扱高の合計値
南北アメリカ
27.1%
(▲2.4p)
ヨーロッパ
17.0%
(▲0.7p)
アジア
太平洋
50.6%
(+3.7p)
その他地域
5.3% (▲0.6p)
南北アメリカ
ヨーロッパ
アジア太平洋
その他地域
各種カード取扱高の世界エリア別シェア
※( )内は、シェアの前年比増減
57.1%
24.3%
14.0%
4.6%
内、日本2.9%
内、韓国3.1%
10
カスタマージャーニーにおける決済
出典 ハーバードビジネスレビュー 「顧客体験」はプロダクトに勝る
Apple Pay等の
ペイメントソリューションの発達
AFP 2017年8月16日
MAソリューションの発達
2、ポイントプラットフォームについて
相次ぐT-Pointからの離脱
Livedoor News 2017年8月16日 朝日新聞digital 2017年6月5日
3、Finteck(RetailTech)×Adtechの可能性
Fintech × Adtech
=リテール向けソリューション?
電子タグの代表格RFIDとは?
Fintech × Adtech
=リテール向けソリューション?
例
4、広告分野におけるAmazonの本格参
入
Adtechの頭打ち感
Amazonの広告事業本格参入
• 広告主が予算Amazonにシフト
し始めている2017年10~15倍
(GroupM)
• Amazonは広告主に対して透
明性の高い広告枠を提供でき
る。
• FBはユーザーの趣味嗜好
データーを持っており、Google
はユーザーが知りたい事に対
するデーターを持っている一
方でamazonは何を買うかとい
うデーターを持っている。
Amazonの方が費用対効果を
高い広告アプローチのできる
可能性が高い。
Retailomni.slideshr

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