Meta descriptions could be your last chance to capture a user's attention. Discover the steps to writing meta descriptions that are both helpful & exciting.

1. How to Write
KILLER
Meta Descriptions
Meta descriptions could be your last chance to capture
a user's attention. Discover the steps to writing meta
descriptions that are both helpful & exciting.

2. Meta descriptions
play an important
role in SEO,
This snippet of content is one of your first and last
opportunities to grab the searcher’s attention, and
get them to click through to your website.

3. Here are 6 tips
FROM OUR TEAM…
that will get you on your way to writing
killer meta descriptions.

4. #1
WRITE WITH
TARGETED
KEYWORDS

5. If there are any search keywords present in
your meta description, they will appear in
bold. This helps show the reader if your
content is relevant for what they searching.
Using that keyword in that page’s meta
description not only helps explain what the
page is about, but it will help show relevance to
the searcher.

6. #2
KNOW THE
RECOMMENDED
LENGTH

7. Sure, you could write a 200+ character
meta description, but only 156 characters
will be visible. It would be in your best
interest to stop at 156 characters.
Search engines will cut off your description,
which is not only frustrating for searchers,
but also shows incompetence in SEO. Writing
short, captivating descriptions will work in
your favor, so make every character count!

8. #3
BE
DESCRIPTIVE &
ACTIONABLE

9. Your meta descriptions should give
searchers a good understanding of what
they are about to click on, but don’t leave
it up to them to decide on their own.
Summarize your content and consider
including a call-to-action to give them that
extra little push onto your page. Using words
like “Learn”, “Discover”, or “Grab” elicits the
value of clicking through.

10. #4
MAKE IT
RELEVANT
AND SPECIFIC

11. Those 156 characters can be a powerful
marketing tool — if you use them right.
Brands make the mistake of generalizing
their meta descriptions to their entire site.
Instead, keep your meta description specific
to each individual page, avoiding any extra
“fluff” at all costs.

12. #5
INSPIRE
CURIOSITY

13. Another common mistake brands make is
putting the meat of their content right in
the meta description, so searchers don’t
even need to click.
Give searchers enough information to
understand what the page is about, what
value is holds for them if they click through,
but leave them curious enough to feel they
need to click-through to get the goods.

14. #6
AVOID
DUPLICATE
META
DESCRIPTIONS

15. Just as each page on your website serves
a unique purpose, so should their meta
descriptions.
To keep it as relevant as possible, summarize
the content on each page instead of
generalizing the description of your entire
website.

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