This document discusses Gestalt principles including figure and ground, proximity, similarity, closure, and continuity. It provides examples of movie posters that effectively employ these principles like Wall-E through clear separation of figure from ground, grouping similar objects together, and implying closure. Posters that are less effective lack contrast between figure and ground, have scattered elements making the focus unclear, and do not imply continuity or closure. The document was created by Eunice Ng and Samantha Lim.
29. Closure
Can see that the wooden
structure is part of an ark, even
though it does not explicitly
show that.
30. Examples of posters which employ good gestalt principles:
Generally have good contrast between figure and ground, objects
that represent what the movie is about, and have clear focus.
41. Figure and Ground
Figure and ground lacks contrast due to the colours
used; purple and white are both pastel-like and
hence contribute to the bad contrast in the poster.
42. Figure and Ground
Figure and ground lacks contrast due to the colours
used; purple and white are both pastel-like and
hence contribute to the bad contrast in the poster.
bad separation of figure and ground
49. Generally have bad contrast between
figure and ground, with little inkling
of what movie is about.
50. Generally have bad contrast between
figure and ground, with little inkling
of what movie is about.
Applies the law of simplicity:
however, the use of short-form/
abbreviation that people might not
understand
51. Generally have bad contrast between
figure and ground, with little inkling
of what movie is about.
Applies the law of simplicity:
however, the use of short-form/
abbreviation that people might not
understand
Unrelation: “sanitary” with the robot
& with space