Developing Buyer Personas: How Well Do You Know Your Customers?
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Developing Buyer Personas: How Well Do You Know Your Customers?
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Most business leaders intuitively understand their target audience. But is intuition enough? What if your intuition is wrong? Develop buyer personas that validate your assumptions and provide actionable guidance for smarter strategies.
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Developing Buyer Personas: How Well Do You Know Your Customers?
- 1. How Well Do You Know Your Customers? Develop Buyer Personas to Create Smarter Strategies
- 2. Who are your best customers?
- 3. Get into your customers’ mindset What motivates them? What do they value? How are your customers alike? How are they different?
- 4. What journey does each customer take?
- 5. Step 1: Define your customer segments
- 6. Geography? Income? Age? Job Title? Industry? Company Size? Start with initial assumptions
- 7. Build on those assumptions by talking to your front lines.
- 8. Back into your assumptions What value do you provide? How are you different?
- 11. • How did you find us? • Who else did you consider? • How did you evaluate your options? • Who else weighed in? • Why did you select us? • Why do you stay with us? • What about your experience with us is most important to you? Ask:
- 12. Did you learn anything new?
- 13. Step 3: Document Each Persona
- 14. Your Goal: Actionable Insights! What do your customers want? Why do your customers buy? How can you tip the scales?
- 15. Step 4: Share the Personas
- 16. • Content creation • Messaging/brand story • Advertising strategy • Keyword strategy/SEO • Sales conversations • Account management • Customer service • New product development Let these personas shape a new perspective across your organization:
- 17. Thank you! Want to keep learning? Subscribe: www.clariantcreative.com/blog