5. What is Spotify?
Spotify is a proprietary music streaming
program, which allows instant listening to specific
tracks or albums with almost no buffering delay.
Key Features
• Downloadable application
• Share songs and playlists with friends

6. Strengths
• Quick to download
• Easy entry
• Extensive library (all major labels on board)
• Very usable
• Very good search function
• Minimal loading times

7. Weaknesses
• Still many popular artists / songs not offered
• Can’t copy tracks
• Minor usability issues
• Limited social features
• Advert every 20mins (unless subscribed)

8. Opportunities
• Mobile applications
• Industry affiliations
• Expanding social features

9. Threats
• Competitors
• New technology

10. Spotify related social apps
• Spotinews
Highlights new additions to our catalogue
• Spotifylists
Allows users to share spotify playlists and use
others
• Spotify search
Addon for Firefox that lets you find music from
any web page in Spotify
• Lutt.se
Finds new albums recently added to Spotify that
match the top 50 artists from your Last.fm profile