The Social Currency of Social Media by @JoeyShepp
•
0 likes•789 views
A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to The Social Currency of Social Media by @JoeyShepp
Similar to The Social Currency of Social Media by @JoeyShepp (20)
More from Earthsite
More from Earthsite (20)
Recently uploaded
Recently uploaded (20)
The Social Currency of Social Media by @JoeyShepp
- 1. The Social Currency of Social Media By Joey Shepp
- 2. JoeyShepp.com • Reconciling Ecology + Technology • Technology Therapist • Futurist
- 3. • Website Design and Development, Social Media Marketing, and Branding • Located in the EcoTown of Fairfax, north of San Francisco
- 4. Social Media is Big Latest Stats
- 6. International Growth
- 7. Breaking Records • World Cup USA Win second most Internet Traffic Day in history • NBA Finals: 3,000 Tweets per second • YouTube: 24 hours uploaded every minute
- 8. The New Marketing Landscape • Earned Media (PR) • Owned Media (Website) • Advertising (Paid) • Social Media (Community)
- 9. Measuring Social Media ROI • Direct (sales/lead gen) • Baseline: 6-12 month process • Brand Sentiment • Engagements
- 10. Engagement as the basis for Social Currency • Responding • Engagement / Participation • Sharing / Thanking • User Generated Content
- 11. The Many Value Streams of Social Media
- 12. Brand Value Give your Brand Away to your Customers
- 13. Case Study Stabilize Brand Value Most Volatile Asset Sentiment Analysis Affects Stock Prices
- 14. Direct Sales Deliver Value Directly to Customers
- 15. Case Study E-commerce is Trackable Referral Source Conversation Rate
- 16. Lead Generation Produce Content that Inspires Curiosity to Learn More
- 17. Case Study Solar Installation Lead Generation
- 18. Special Offers Make your customer community feel special.
- 19. Case Study Dell Outlet Twitter $3 million in sales in 2 years / Cost: the salary of one employee.
- 20. Customer Support Responding and fixing problems creates loyal customers
- 21. Case Study Comcast Cares Dedicated Twitter Account for Customer Support
- 22. Crowd Sourcing Innovation Draw innovation from your customer community.
- 23. Case Study Starbucks Sponsors EcoCup contest
- 24. CSR Communications Tell your company’s responsibility story every day
- 25. Case Study Seventh Generation CRS Innovation Open Feedback Contests for Innovation
- 26. Environmental Impact Social Media is Good for the Environment
- 27. Case Study: Social Media is Sustainable Reduced Travel Many to Many Communications Reduced Paper Use Energy Use???
- 28. Social Good Use Social Media to Deliver Social Good
- 29. Million Baby Crawl • Seventh Generation • Consumer Activism Campaign • Toxic Chemical Policy Reform
- 30. In Summary Sustainable Business is Perfect for Social Media • Openness • Transparency • Authenticity • Full Disclosure