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Lola - chic fashion - company profile

Lola - chic fashion - company profile

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Lola - chic fashion - company profile

  1. 1. T H E C O M P A N Y P R O F I L E
  2. 2. www.lola.gr
  3. 3. Brief history of Company We are a fashion company, with a long history starting in the early 70s when Grigoris and Lola Gialamas founded the Company LOLA SA. Through the years LOLA SA succeeds to gain a significant clientele by means of quality products, fair pricing, wide range of products and competitive advantages in the production process. In 2004, the management and renewal of the company were undertaken by Anastasia and Fotini Gialamas, the founders’ successors. Object - Business Activity LOLA SA is a productive and trading company, which provides its collections exclusively through its own network of branches and shops in shops in the most stylish department stores of Athens. Garments production is made in Greece and a small percentage which is imported is designed, planned and systematically controlled by the corresponding departments of the company. Approximately 70% of the company’s turnover comes from its manufacturing activity. The production facilities, the central warehouse and the administrative offices of the company are housed in owned facilities at 176, Agiou Dimitriou Avenue in Agios Dimitrios of Attica.
  4. 4. Principles uniqueness H I G H Q U A L I T Y F A I R P R I C E S Wide Range Aim and Philosophy Our philosophy is customer based and points to customers’ satisfaction in every aspect. According to this philosophy the design of successful collections, the organized production process and the professional customer service are equally important components of our proposal. We design and produce our collections setting high standards. Quality control is significant in every stage of the production in order to obtain an end product that meets our client’s taste and will. In conclusion, we value quality as our main principal and we aim to provide unique collections at fair prices.
  5. 5. Design Department The creative design department, whose director is Anastasia Gialama, is the heart of the company. The inspiration and the style of every LOLA collection changes each season, however three elements always remain stable: the high-quality of the raw materials, the proper implementation of every design which is achieved by the trial of every sample on real bodies before it reaches production and also the thought that clothes are manufactured to meet real women’ s needs. Anastasia loves the simple lines giving emphasis on details and the high quality of fabrics for the creation of every single piece of clothing. As she, herself says: “Our style is influenced by the simplicity and the clear lines of the Greek landscape. This and the thought that we address to women with fine taste makes us feel more close to the simple lines of the American designers”. The company launches two main and two intermediary collections every year. Moreover, since October 2009 the “Amber Wedding Dresses” collection was presented. This a collection of bridal dresses in all-silk fabrics, fine design and affordable prices for women who want to be natural and not excessive on their wedding day.
  6. 6. Raw Materials All collections are created with fabrics made of exquisite quality. It is always pursued that all fabrics used come from natural fibers. Our main suppliers are from Italy and France where the company is supplied with all wool, cotton with special finishing and printed silk fabrics. In addition, high quality plain silk and perfectly finished cotton fabrics are bought from China. The constant search and discovery of high quality fabrics and materials is one of the most important areas in the company, and it is regarded as the competition advantage of LOLA S.A. All garments are marked with special labels indicating the fabrics’ material.
  7. 7. Brief Description of Production Process The production process consists of the following sections: ● Creative Design and Design of Industrial Guides for garments ● Cutting Department ● Sewing Department ● 1st Stage - Quality Control ● End-stage ● Final Quality Control The Design Department in cooperation with the Sales and Production departments plans systematically the designing of “Industrial Guides for Garments” of each season/collection within a reasonable time well ahead the start of each of the two main periods (winter/summer). All garments are produced with a specific and controlled method, using modern equipment in all stages. In this way ● the unhindered and constant supply of the Sales Department with the requested references/ sizes of LOLA clothing ● the timely and consistent delivery of garments to end customers ● the smooth and efficient operation of the entire company are ensured. The staff performing this work has the necessary experience and is sufficiently trained to bring off successfully the production and its quality control. After the final quality control, finished garments are marked with hologram stickers that certify their authenticity. The production process is highly flexible and well organized so that each season the LOLA collection is launched in stores at the right time.
  8. 8. Stores & Shops in Shops LOLA stores are located at the most elegant market areas of Athens and other Greek cities. The shops in shops are in the two most stylish department stores of Athens, Attica and Attica Golden. All LOLA boutiques and shops in shops feature the company’s signature store concept designed by our team and reflect LOLA’s philosophy. The architecture and interior design are sleek and modern. The off- white lacquered wood furniture highlights the cloths and creates an elegant and relaxing atmosphere. Customers Service The main aim of the company is the proper approach and customer service mainly characterized by courtesy and professionalism. The customer service department makes certain that our customers are well-served both during and after the sale. We provide service for free alterations of garments, flexibility on returning and exchanging items and we constantly inform our customers about new collections and various offer and sale policies.
  9. 9. Communication with the customers Having a large customer database, we communicate with our clientele through targeted direct mailing, newsletters and SMS campaigns. Each season, we publish the “LOLA Style Report”, a printed guide for the season’s trends. The LOLA Style Report is created with great care by a professional team including top Greek photographers, stylists and graphic designers. The goal is each printed image of this guide to reflect the picture of the woman for whom we design and also to give her solutions on how she can be elegant in a simple way. Administrative Department Administrative Services uphold the entire operation of the company and include the general management, the financial department, the accounting department and the I.T. department. All company’s departments are supported by an ERP system, whose potentials are highly exploited with the help of human resources in the corresponding department.
  10. 10. Exports We consider that the mixture of our collection -an elegant and clear style, exquisite quality raw material used, production controlled in every stage, quality end product and fair pricing will act positively in any potential cooperation abroad. We strongly believe that many companies may have some of these features individually, but very few gather all of them as we do. For that purpose we have organized an export department capable of promoting and organizing as well as monitoring any collaboration in any foreign market. Contacts Export Manager Costas Haralabacopoulos T. +30 210 9313402 (int.: 204) costas.h@lola.gr Accounting Department Popi Tsaliki T. +30 210 9313402 (int.: 225) popi.tsaliki@lola.gr Logistics Athina Ligda T. +30 210 9313402 (int.: 216) athina.ligda@lola.gr
  11. 11. www.lola.gr

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