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Social media reputation management preso

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Eddy Badrina
Eddy Badrina

For Dallas Business Journal Crash Course on Social and SEO

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Social Media & Reputation Management Eddy Badrina Co-founder, Buzzshift @eddybadrina #DBJcrashcourse  
What is Digital Strategy? the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals #DBJcrashcourse  
"There  is  no  such  thing  as  a   worthless  conversa7on,   provided  you  know  what  to   listen  for.  And  ques7ons  are   the  breath  of  life  for  a   conversa7on.”   —  James  Nathan  Miller #DBJcrashcourse  
Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social 3. Facilitate support Media 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
Reputation Management 1. Listen Well 2. Solve Other People’s ORM Problems 3. Online Word of Mouth Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
If you only had an hour… 30 minutes – listening 20 minutes – responding 10 minutes – sharing Source:  Chris  Brogan   #DBJcrashcourse  
Listening Stations #DBJcrashcourse  
1 Google Reader 2 Google Alerts (RSS feed) 3 SocialMention 4 Google Blog/IceRocket 5 Hootsuite #DBJcrashcourse  
Remember…. Everyone is listening to your response…. or your silence (e.g. @ replies on Twitter) Source:  Chris  Brogan   #DBJcrashcourse  
Remember…. More Talk is Good Talk… for SEO Source:  Chris  Brogan   #DBJcrashcourse  
Remember…. Even Neutral Sentiment is Positive for Your Business Source:  Chris  Brogan   #DBJcrashcourse  
Listen for Your Brand Jump on Or Key industry Industry trends Phrases Study your Become competitors an industry expert #DBJcrashcourse  
Entire preso is at: http://shft.bz/DBJcrashcourse #DBJcrashcourse  
Twitter: @eddybadrina Email: eddy@buzzshift.com Facebook: facebook.com/ buzzshift #DBJcrashcourse  

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Social media reputation management preso

  • 1. Social Media & Reputation Management Eddy Badrina Co-founder, Buzzshift @eddybadrina #DBJcrashcourse  
  • 2. What is Digital Strategy? the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals #DBJcrashcourse  
  • 3. "There  is  no  such  thing  as  a   worthless  conversa7on,   provided  you  know  what  to   listen  for.  And  ques7ons  are   the  breath  of  life  for  a   conversa7on.”   —  James  Nathan  Miller #DBJcrashcourse  
  • 4. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
  • 5. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
  • 6. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
  • 7. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social 3. Facilitate support Media 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
  • 8. Reputation Management 1. Listen Well 2. Solve Other People’s ORM Problems 3. Online Word of Mouth Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)   #DBJcrashcourse  
  • 9. If you only had an hour… 30 minutes – listening 20 minutes – responding 10 minutes – sharing Source:  Chris  Brogan   #DBJcrashcourse  
  • 11. 1 Google Reader 2 Google Alerts (RSS feed) 3 SocialMention 4 Google Blog/IceRocket 5 Hootsuite #DBJcrashcourse  
  • 12. Remember…. Everyone is listening to your response…. or your silence (e.g. @ replies on Twitter) Source:  Chris  Brogan   #DBJcrashcourse  
  • 13. Remember…. More Talk is Good Talk… for SEO Source:  Chris  Brogan   #DBJcrashcourse  
  • 14. Remember…. Even Neutral Sentiment is Positive for Your Business Source:  Chris  Brogan   #DBJcrashcourse  
  • 15. Listen for Your Brand Jump on Or Key industry Industry trends Phrases Study your Become competitors an industry expert #DBJcrashcourse  
  • 16. Entire preso is at: http://shft.bz/DBJcrashcourse #DBJcrashcourse  
  • 17. Twitter: @eddybadrina Email: eddy@buzzshift.com Facebook: facebook.com/ buzzshift #DBJcrashcourse