How can the Power of Media be harnessed to build a better world? In addition to showing us all that's wrong in the world, can today's media be used to strengthen and empower the citizen sector, inspire the next generation of youth leaders, and accelerate the spread of environmental, economic and social best practices? This presentation will address these questions and take a look at "The Project" Egypt's first Reality TV Show about young business and social entrepreneurs, an "Edutainment" initiative launched by Bamyan Media.