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Writing Killer Ad Copy

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Elizabeth Marsten
Elizabeth Marsten

This presentation was given at SMX Advanced in Seattle on June 2, 2009. It is intended for paid search professionals, it's edgy, it's humorous and meant to get you thinking "outside the box" when writing ad copy.

TechnologyEntertainment & Humor
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Writing Killer Ad Copy …and not getting arrested.
Warnings, Disclaimers and Legal Stuff ,[object Object],[object Object],[object Object]
And for crying out loud…. use common sense. ,[object Object]
Be More Aggressive ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Use Reverse Psychology ,[object Object],[object Object],[object Object],[object Object]
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POP QUIZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Double and Triple Your Fun ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Appeal to their Ego ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Use Guilt ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POP QUIZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Sounds as Words ,[object Object],[object Object],[object Object],[object Object]
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Write for Women ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Write Ads that Sound Dirty, but Aren’t. ,[object Object],[object Object],[object Object],[object Object],[object Object]
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POP QUIZ Answers ,[object Object]
 

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Writing Killer Ad Copy

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Editor's Notes

  1. Let’s face it, in PPC what was considered amazing and revolutionary last week is so well, last week. As soon I the Dummies book published it was so out of date it was painful. So in the spirit of being unique and keeping it real, I would like to discuss tactics that go way outside the box. Really outside.