Presentation for RRHIMA, November 2013

1. The Value of Being
Erin Maney ~ SUNY Learning Network
RRHIMA ~ November 2013

2. Today, we aim to
discover:
•
What is the social media
landscape with regard to
healthcare?
•
What is LinkedIn?
•
How is LinkedIn being
used and by whom?
•
How is LinkedIn relevant
to healthcare
professionals?
•
How can you make the
most of your LinkedIn
profile?

3. The Social Media Landscape
 Social media tools are
predominately used to
facilitate communication and
improve knowledge.
 Social media is primarily used
by healthcare organizations
for community engagement
(fundraising, customer
service) providing news and
information, patient
education, and advertising.
http://www.ncbi.nlm.nih.gov/pubmed/23887004
 While the use of social media
is widespread, the tools
suggest the sustainability for
use in a range of professional
activities.
 Most widely used venues for
physicians are online
communities
(read, research, network, co
mmunicate with colleagues
on patient issues).
http://www.ncbi.nlm.nih.gov/pubmed/23388291

4. http://bit.ly/LWruwf

5. http://bit.ly/1anqqAD

6. Health Care Social Media List
http://network.socialmedia.mayoclinic.org/hcsml-grid/

7. SUNY Upstate Medical University

8. What is LinkedIn?
 22nd most visited website
in the world (March 2013)
 Used by more adults online
than
Twitter, Tumblr, Instagram
or Pinterest
http://bit.ly/1bmOHEK

9. How is LinkedIn being used?
LinkedIn helps professionals
 Establish a professional
virtual footprint
 Build and maintain a
professional network
 Find and reconnect with
colleagues
 Learn about other
companies
 Reach people across
networks with robust tools
 Tap into a knowledge base
of networked professionals
 Discover new potential
opportunities

10. How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx

11. How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx

12. http://www.slideshare.net/JulieDugum/healthcare-members-on-linkedin

13. Customizing Your
 Professional profile picture
 Summary of skills &
qualifications
 Accurate work history (not a
cut and paste)
 Proofread!
 Check privacy settings
Profile
 Verify company and
organization profiles
 Separate your LinkedIn
profile from nonprofessional
social media sites (I.e.
integrate your Slideshare or
Twitter, not Facebook)
 Be sure all the links in your
profile and contact info work
 Add your organization
website or your professional
webpage
http://bit.ly/1bmQycz

14. Profile Tour
 Snapshot
 Background
 Experience
 Skills & Expertise
 Publications
 Education
 Interests, Honors &
Awards, Recommendations
 Connections & Groups

15. http://bit.ly/YHrJS2

16. Optimizing Your
 Join discussion groups around
your interests
 Join professional groups and
organizations
 Update your skills and
expertise
 Elicit and edit endorsements
 Stay active (post
presentations, papers, books,
engage in
groups, posts, updates, etc)
http://bit.ly/1bAwvck
Profile
 Visibility
 Recommend others
 Keep information current
 Add video and photos that
capture your skills
 Start a group (or sub-group)

17. @ExpertlyMade
Erin Maney – Senior Instructional
Designer/Technical Trainer
Educator, proud tech geek, and momma
to @pookanpeanut
SUNY Learning Network
erin.maney@suny.edu
Gmail: ebmaney@gmail.com
For more on Social Media in Healthcare:
http://www.slideshare.net/ebmaney/getting-your-head-in-the-game
Additional Resources:
http://bundlr.com/b/linkedin-rrhima