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e-commerce au Sénégal : quick wins et paiement en ligne - emmanuel

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A l'occasion du show de lancement de la solution de paiement en ligne de la BICIS, cette rapide présentation a pour objectif de donner quelques perspectives et directives business aux entrepreneurs qui se lancent sur le marché.

https://youtu.be/NsFBne36U2s

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e-commerce au Sénégal : quick wins et paiement en ligne - emmanuel

  1. 1. e-commerce au Sénégal ? Quick wins et paiements en ligne
  2. 2. Sénégal Soluble dans le e- commerce ?
  3. 3. Cdiscount ferme en 2016
  4. 4. Jumia réduit la voilure en 2015
  5. 5. Galeries54 ferment en 2017
  6. 6. Africashop titube en 2017
  7. 7. Expat-dakar pas encore rentable
  8. 8. La vente en ligne peut-elle marcher au Sénégal ?
  9. 9. OUI (heureusement)
  10. 10. N’importe comment ?
  11. 11. NON (heureusement)
  12. 12. Site web Paiement Stockage Livraison Traffic
  13. 13. Le vrai
  14. 14. Règles de base (Quick wins)
  15. 15. Mobile first (75% du trafic +30%/an)
  16. 16. Fiches produits complètes (toutes les réponses)
  17. 17. D Cartable 2 compartiments CAMELEON MKS 29.900 F . 38 cm - 11 litres - 1 kg ~ Cartable 38cm de la ligne New Basic de chez Caméléon. Parfait pour le CP, CE1 et CE2, ce cartable possède un beau volume. L'intérieur se divise en 2 compartiments pouvant contenir les formats 24x32cm et A4. La Livraison gratuite* en 24h
  18. 18. Tunnel d’achat en 1 page (et 3 champs)
  19. 19. 4 produits 25.400 F Nom ____________ Tel ____________ Ville __________▼
  20. 20. Livrez en 30 minutes (-5% par 24h)
  21. 21. Stockez sur place (suivi temps réel)
  22. 22. Affichez vos prix (tout compris)
  23. 23. Acceptez le cash (95% du CA)
  24. 24. Dépassez les attentes (le buzz est à ce prix)
  25. 25. Appelez vos clients avant livraison (tous les jours)
  26. 26. Visez Dakar (85% du marché)
  27. 27. Achetez vos clients (moins cher que votre marge)
  28. 28. Concentrez vous sur facebook (ou whatsapp)
  29. 29. Accélérez (sans limite)
  30. 30. Le vrai coût du CASH
  31. 31. Gratuit ? Online 3%
  32. 32. Taxe Paiements > 100 kF 1%
  33. 33. Rendu de monnaie 50F / 5000 F 1%
  34. 34. Coffre Caméra Collecte 1%
  35. 35. Compta Contrôle 1%
  36. 36. Vol Perte 1%
  37. 37. Rejets, Re-stock 1%
  38. 38. Coût total du cash 5-8% (rarement mesuré)
  39. 39. MAIS
  40. 40. Ne pas accepter le CASH coûte 80% du Chiffre d’Affaire
  41. 41. DONC
  42. 42. Donnez le choix (mais orientez)
  43. 43. @

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