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Best LinkedIN Lead Generation Strategy in 2015

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Best LinkedIN Lead Generation Strategy in 2015

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Best LinkedIN Lead Generation Strategy in 2015

  1. 1. is o qreot platform for connecting professionollu. findinq ® work and sharing content. A t l 2 < = , l ' y 1 _ . -' / A y “T, V l y l V. -——""'""_'_
  2. 2. f But hov - 7 1°’ Linkedln for ad
  3. 3. ‘ an" i __i. ..'fi: The l-Jounq Etrerneur Council [HEC] asked thirteen to there HEC members to explain their best tips and tricks for taking full advantage of the career based site.
  4. 4. WHAT IS ONE CREATIVE WAY TO USE LINKEDIN " % f FOR LEAD GENERATION?
  5. 5. 'lf qou feel comfortable enough with the relationship to make a connection with someone on Linkedln. feel free to qo through his contacts. Eopq and paste a short list of names uou'd like to be introduced to. and message him asking if he would be willinq to make a quick introduction for qou to each of them. include a blurb the person can use to do so. It's a quick wau to qet warm intros. ’ Darrah Brustein. Finance Whiz Kids Equitable Pagments
  6. 6. silt; in U}=5'. ‘1!J~3.~'j. l. , UM
  7. 7. "there are targeted discussion groups on Linkedln for almost even; niche imaginable. These are tqpicallq full of people looking for support and answers. Give uour expert knowledge freelu. and start relationships in these groups — uou'll quicklu become a qo-to source and will generate new leads for qour business ' Eatrigk gonleg, Automation Hemes
  8. 8. A Boolean search on Google is an amazing wag to source leads based on kegwords in Linkedln. In the Google search bar. simplq tupe in uour . , string. which could be something like: site: wvvw. |inkedin. com AND ’ ["keuword 1 " DR 'keuword 2 "I AND [Seattle OR Tacoma]. Hit search, and all the people on Linkedln that match those conditions will show up. Ronnie Castro Porch '10. e as
  9. 9. Four. ,, Find Common interests:
  10. 10. 9" There's a veru cool function within the group settings so that uou can send free messages to anq member of that group, regardless if gou're connected with them. Hou can join up to 50 groups, so maximize that limit with groups of people or prospects gou want to connect with. Make sure that uou provide a mutual benefit for both parties when gou message potential connections. Andrew Vest, Prefeirling
  11. 11. One tactic l used a lot, especiallg when reaching out to other startups. was to compliment their business. I would sag that I thought there were interesting wags for us to work together. It sounds stupidlg simple. but it's extremelg effective. I've closed hundreds of deals reaching out cold via Linkedln with this technique or slight variations. Carlo Cisco FoodFan
  12. 12. ta 1 a six. V. Collect Leads u i ‘-. _ L _. ... a. ; .. ... _ . » —1“* 4 *~. . _~. . ‘~ _
  13. 13. Linkedln Ads actuallg has an optional feature called Lead Collection. This feature allows advertisers to collect leads directlg through their Linkedln ad campaigns. Members who click on gour ad are taken to gour landing page with a button to request gou to contact them. it's incrediblg easg for the user. and it's easg for gou to build up a nice lead gen list. Brett Farmilog, lntemet Market_ing Commng
  14. 14. in PREMIUM H i: i "ri e Bitcoin Startup’7 — Launch Faster with the AML. KYC and Transaction Monitoring you need | Read More )1 Who's viewed your profile How you rank for profile views Profile views Viewers who work at Delome Viewers who searched for Viewers from the Computer 1 Last90 dais 3 Companies Software lf'ldU5l| 'y 1 Research Profile Views
  15. 15. "l. inkedln has a feature that shows gou people who visited gour profile. To contact those people. if theg’re a connection. bg sending a message that sags. ‘Hi. is there angthing I can help gou with? ‘ If theg‘re not a connection. then do a bit more research on them. and send a note saginq. “Hi. I noticed gou recentlg visited mg profile. ‘ Someone who spent time on gour profile is likelg a lead worth reaching out to. ' _m1e_sl'iQujiye_dt, d 2l ce tio
  16. 16. in PWEMl Location Located in or near Country lndia 4» Postal Code Li; .o»iil'I 11.571 results for slideshare 1 1,571 results for slidestiare -1 AmitRanjanm 15. Lead Builder Named Accounts +Add Locanon industry I Seniority Level ltlanag-: «r Owner 1 Faith: -r ' Function fl Company size Search with Advanced Filters
  17. 17. ‘One of the best features of having a Linkedln premium account is being able to use advanced filters in search. Not onlg can gou search bg compang and relationship. but premium advanced search on Linkedln allows gou to search bg function. senioritg level and compang size. too. ’ Doreen Bloch, Poshlg lnc. . “
  18. 18. Nine. Ask Questions
  19. 19. ‘Ask questions to the people gou‘re connected to. Most people connect with great professionals but don't keep in touch with them. Use gour status updates to engage the people that are connected to gou so gou can stag top of mind. Post about industrg trends. motivational quotes and general business questions. '~lou‘ll be surprised bg how mang people start talking. " log Apfelbaum, Ajax union Linked! ii -
  20. 20. Ten Stag Active Advantages of being active on Linkedfl
  21. 21. Tn. ": t§i’i'-e -n: It-ltuumi '. « Ahhishi-= |( 9hah Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken rito fragments by narrow domestic walls Where words come out from the depth oftruth V‘ are tireless striving stretches ll. S arms towards perfection Where the clear stream of You, F’-eda Geriori and 7 i: hers , Ra-: ,oi~e it Let us understand the real meaning of Freedom and educate our Lima. children and youngsterswto make our country more beau'iful with multi culture : i-. ~l. iu. ».a- fa . ‘I think Linkedln Todag is a great tool to find newsworthg content to share with gour target market. Staging active on Linkedln with at least a weeklg post will keep gou top of mind with gour network That passive awareness becomes important when gou reach out for an introduction or when someone in gour network has a need for gour specialtg. ’ Lauren Eerkins, Berks Consulting
  22. 22. it Eleven. H Connect with Twitter ‘F 5 Connect with Twitter
  23. 23. _, _—_- _. _«—_» 1;; 1 .7’ V . ' "4-‘I 7 l 3 7:: ,, ., ti. . 1,, . , . , l . N, ’ D. _. _. ', *7 '| ”" * ultg. octet». ‘ l »: _(: ;3 nv . ‘np 7 2-’ J- . .‘“J. ,‘L‘. _"& 17 3) fflsIi| Fg‘I.5 77 AW iffi 4 .1 A" ll re ‘. » l ' at 7“ Wore -- ‘9 .325 ale ‘ Tweets ’ J Lo 7 c 3 ¥~PlV“: ' ‘“P““"'9" iv 4 ti‘ 1‘ .1; y u M ahh " V‘ ‘Chances are qou are prettq active on Twitter. if uou are. qou can amplifu the reach of uour updates simplq bu connecting Twitter to Linkedln. Now even; Twitter update will be reposted to qour Linkedln followers. " Pablo Villalba flit qi
  24. 24. Next Generation Branding Are you thinking of starting your own business? ... Strategy July 5 Zlll-1 June 22 201:: v ‘ll 91 D-: 4|— ~- o-' . ». ..-u--. ... --. .-n. .- Get Your Mojo Back Having a partner is like getting ready for. .. June ‘i3 '23l‘i£ The Spark of a Genius June 2? ‘Z: -’J‘i. ’A June 75 N14 0 K1.“ 13
  25. 25. Bulldlng Sales DNA 11 Secrets of Effective Communication and that make others not want. .. J. ». I‘ 2:4 _l, ,-. . n pn . - . .u. . L‘l Three common mistakes “‘_W; _ ‘W From Idea to Is your boss a Jerk? Social Media 1- Flyzoo = Entrepreneurship Situations and how to Match made In Heaven Ju K’ 20-’. ‘I13! . , mi; |«'. ». 13 30‘ . U T ; . u v v u t» I 'We promote our quest contrib ti '0 T with prospective clients bu askin: cfgitstggdlt-Erlfcgr? ttlzledcatgutell‘ uou utilize Linkedln to educate leads ' - n‘ . - ll0U ll provide more value and ultnmatelu form stronqer relationshim .
  26. 26. , Thirteen. g M Be Aqqressive l
  27. 27. 'i'm constantlu checkinq who has viewed mu profile on Linkedln; it's one part vanitu. another part stratequ. i sell to a veru niche audience and ifi see a target customer sniffinq around mu profile. I reach out to them to team what theu need. Sometimes it's just to pick mu brain but more often than not. theu are looking to hire and because i cauqht them at the riqht moment. theu hire me. ” Mcflgmggm, Red Branch Media
  28. 28. Find New Lands with Mai| Lands
  29. 29. ", ;p. ,.. ..j N yflvfi‘ M I Y it it-. "We have developed the process of helpinq potential customers find uour companu. often before theu are even looking to make a purchase and then turninq that earlu awareness into brand preference, and ultimatelu. into leads. eventuallu sales and more revenue. Linkedin plaus a vital role. " * . i.: r*e= ?r-; l.iiirr-ii.1.r: :.«~. :j_. . e I‘; .3 _ v» €3.35’
  30. 30. awesome content bu The Hounq Entrepreneur Council [HEC] ‘_
  31. 31. and we are ‘ . ‘ 1,)

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