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The l-Jounq Etrerneur Council [HEC]
asked thirteen to there HEC members to
explain their best tips and tricks for taking
full advantage of the career based site.
WHAT IS ONE CREATIVE WAY TO USE LINKEDIN
" % f FOR LEAD GENERATION?
'lf qou feel comfortable enough with the
relationship to make a connection with
someone on Linkedln. feel free to qo through
his contacts. Eopq and paste a short list of
names uou'd like to be introduced to. and
message him asking if he would be willinq to
make a quick introduction for qou to each of
them. include a blurb the person can use to do
so. It's a quick wau to qet warm intros. ’
Darrah Brustein. Finance Whiz Kids Equitable Pagments
"there are targeted discussion groups on Linkedln for almost even; niche
imaginable. These are tqpicallq full of people looking for support and answers. Give
uour expert knowledge freelu. and start relationships in these groups — uou'll
quicklu become a qo-to source and will generate new leads for qour business '
Eatrigk gonleg, Automation Hemes
A Boolean search on Google is an amazing wag to source leads based on
kegwords in Linkedln. In the Google search bar. simplq tupe in uour . ,
string. which could be something like: site: wvvw. |inkedin. com AND ’
["keuword 1 " DR 'keuword 2 "I AND [Seattle OR Tacoma]. Hit search, and
all the people on Linkedln that match those conditions will show up.
Ronnie Castro Porch
There's a veru cool function within the group settings so
that uou can send free messages to anq member of that
group, regardless if gou're connected with them. Hou
can join up to 50 groups, so maximize that limit with
groups of people or prospects gou want to connect with.
Make sure that uou provide a mutual benefit for both
parties when gou message potential connections.
Andrew Vest, Prefeirling
One tactic l used a lot, especiallg when reaching out to other startups.
was to compliment their business. I would sag that I thought there
were interesting wags for us to work together. It sounds stupidlg
simple. but it's extremelg effective. I've closed hundreds of deals
reaching out cold via Linkedln with this technique or slight variations.
Carlo Cisco FoodFan
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Linkedln Ads actuallg has an optional feature called Lead Collection. This
feature allows advertisers to collect leads directlg through their Linkedln
ad campaigns. Members who click on gour ad are taken to gour landing
page with a button to request gou to contact them. it's incrediblg easg
for the user. and it's easg for gou to build up a nice lead gen list.
Brett Farmilog, lntemet Market_ing Commng
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Bitcoin Startup’7 — Launch Faster with the AML. KYC and Transaction Monitoring you need | Read More )1
Who's viewed your profile How you rank for proﬁle views
Proﬁle views Viewers who work at Delome Viewers who searched for Viewers from the Computer
1 Last90 dais 3 Companies Software lf'ldU5l| 'y
Research Profile Views
"l. inkedln has a feature that shows gou people who visited gour proﬁle.
To contact those people. if theg’re a connection. bg sending a message
that sags. ‘Hi. is there angthing I can help gou with? ‘ If theg‘re not a
connection. then do a bit more research on them. and send a note
saginq. “Hi. I noticed gou recentlg visited mg proﬁle. ‘ Someone who
spent time on gour profile is likelg a lead worth reaching out to. '
_m1e_sl'iQujiye_dt, d 2l ce tio
Located in or near
11.571 results for slideshare
1 1,571 results for slidestiare
-1 AmitRanjanm 15.
I Seniority Level
ﬂ Company size
Search with Advanced Filters
‘One of the best features of having a Linkedln premium account is being
able to use advanced ﬁlters in search. Not onlg can gou search bg
compang and relationship. but premium advanced search on Linkedln
allows gou to search bg function. senioritg level and compang size. too. ’
Doreen Bloch, Poshlg lnc.
‘Ask questions to the people gou‘re connected to. Most people
connect with great professionals but don't keep in touch with them.
Use gour status updates to engage the people that are connected
to gou so gou can stag top of mind. Post about industrg trends.
motivational quotes and general business questions. '~lou‘ll be
surprised bg how mang people start talking. "
log Apfelbaum, Ajax union
Linked! ii -
Advantages of being
active on Linkedﬂ
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Ahhishi-= |( 9hah
Where the mind is without fear and the head is held high Where knowledge is free Where the
world has not been broken rito fragments by narrow domestic walls Where words come
out from the depth oftruth V‘ are tireless striving stretches ll. S arms towards perfection
Where the clear stream of
You, F’-eda Geriori and 7 i: hers
, Ra-: ,oi~e it Let us understand the real meaning of Freedom and educate our
Lima. children and youngsterswto make our country more beau'iful with multi
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‘I think Linkedln Todag is a
great tool to ﬁnd
newsworthg content to share
with gour target market.
Staging active on Linkedln
with at least a weeklg post
will keep gou top of mind
with gour network That
passive awareness becomes
important when gou reach
out for an introduction or
when someone in gour
network has a need for gour
Lauren Eerkins, Berks Consulting
it Eleven. H
Connect with Twitter
Connect with Twitter
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‘Chances are qou are prettq active on Twitter. if uou are. qou can amplifu
the reach of uour updates simplq bu connecting Twitter to Linkedln. Now
even; Twitter update will be reposted to qour Linkedln followers. "
Pablo Villalba ﬂit
Next Generation Branding
Are you thinking of starting
your own business? ... Strategy
July 5 Zlll-1 June 22 201::
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Get Your Mojo Back Having a partner is like
getting ready for. ..
June ‘i3 '23l‘i£
The Spark of a Genius
June 2? ‘Z: -’J‘i. ’A
June 75 N14
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Bulldlng Sales DNA 11 Secrets of Effective
that make others not want. .. J. ». I‘ 2:4
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Three common mistakes
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From Idea to Is your boss a Jerk? Social Media 1- Flyzoo =
Entrepreneurship Situations and how to Match made In Heaven
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'We promote our quest contrib ti '0 T
with prospective clients bu askin: cfgitstggdlt-Erlfcgr? ttlzledcatgutell‘
uou utilize Linkedln to educate leads ' - n‘
. - ll0U ll provide more value
and ultnmatelu form stronqer relationshim .
'i'm constantlu checkinq who has viewed mu proﬁle on Linkedln; it's
one part vanitu. another part stratequ. i sell to a veru niche audience
and ifi see a target customer snifﬁnq around mu proﬁle. I reach out to
them to team what theu need. Sometimes it's just to pick mu brain but
more often than not. theu are looking to hire and because i cauqht
them at the riqht moment. theu hire me. ”
Mcﬂgmggm, Red Branch Media
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N yﬂvﬁ‘ M I Y
"We have developed the process of helpinq potential customers find uour
companu. often before theu are even looking to make a purchase and then
turninq that earlu awareness into brand preference, and ultimatelu. into
leads. eventuallu sales and more revenue. Linkedin plaus a vital role. "
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awesome content bu
The Hounq Entrepreneur Council [HEC] ‘_