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CEO OF YOUR PRODUCT?
YEAH? PROVE IT!


Elizabeth Caley
    @ECaley
TOP FIVE WAYS TO
LOSE CREDIBILITY
    AS YOUR
 PRODUCT’S CEO
5.
Stall on
making decisions
4.
Ask for
everything
and ask for
it now!
3.
Throw other
departments
under the
bus
2. Be oblivious to ROI
1.
Don’t have
the voice of
the customer
TOP FIVE WAYS TO LOSE
     CREDIBILITY
       AS YOUR
   PRODUCT’S CEO

       @ECaley

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5 Ways to Lose Credibility as your Product's CEO