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Media Audiences & ProductsLesson 3,[object Object],Identifying audiences for media products,[object Object],Monday 27th September 2010,[object Object]
Today’s Objectives,[object Object],Learning Objectives,[object Object],To explain why and how media industries categorise their audiences,[object Object],To devise the audience profile of an existing television show,[object Object],Challenge Objective,[object Object],To use illustrative examples to discuss and explain your audience profile of an existing television show ,[object Object]
Today’s Lesson,[object Object],Today’s lesson requires you all to use following TRICS,[object Object],You will also need to use your prior learning – check your ,[object Object],exercise books for notes and look at the lesson slides from our ,[object Object],previous lessons on my blogspot site.,[object Object]
Assignment Brief – Scenario,[object Object],This is the scenario you have to imagine you are in for all your ,[object Object],Tasks for this unit.,[object Object],You are a well trained media researcher working for a major ,[object Object],media research company and you are seeking promotion to ,[object Object],Senior Researcher.  In order to gain the promotion you have ,[object Object],been asked to carry out a number of tasks; a presentation with a ,[object Object],partner, a detailed analysis of the construction of a media ,[object Object],product and finally a mini research task.,[object Object]
Assignment Brief – Task 1,[object Object],Your Assessment Objective for this unit is to:,[object Object],Know how a media industry identifies audiences for its products.,[object Object],These are the instructions from the Assignment Brief for Task 1,[object Object],In order to gain your promotion to Senior Researcher you have been  asked ,[object Object],to team up and produce a presentation.  You and your partner must ,[object Object],produce a presentation explaining how media industries identify their ,[object Object],audiences.  You must include information about audience classification and ,[object Object],research methods, you must explain the pro’s and con’s of these methods ,[object Object],and finally you must find a case study from a particular media industry and ,[object Object],explain how they classify their audience and how they carry out research in ,[object Object],order to identify audiences for their products. ,[object Object]
Task 1 – Grading Criteria,[object Object],In order to achieve a PASS grade in this task you must ensure ,[object Object],that you:,[object Object],Outline ways in which a media industry identifies audiences for its product.  ,[object Object],This means you would simply describe and record the ways a ,[object Object],media industry identifies audiences for its product without ,[object Object],explaining why, how or giving any examples.,[object Object]
Task 1 – Grading Criteria,[object Object],In order to achieve a MERIT grade in this task you must ensure ,[object Object],that you:,[object Object],Describe ways in which a media industry identifies audiences for its products with some detail and with reference to appropriate illustrative examples.,[object Object],This means you would describe the ways a media industry ,[object Object],identifies audiences for its product giving some details and ,[object Object],using examples,[object Object]
Task 1 – Grading Criteria,[object Object],In order to achieve a DISTINCTION grade in this task you ,[object Object],must ensure that you:,[object Object],Explain ways in which a media industry identifies audiences for its products with reference to precise and detailed illustrate examples. ,[object Object],This means you would describe an explain the ways a media ,[object Object],industry identifies audiences for its product giving appropriate ,[object Object],examples that clearly illustrate your explanations.,[object Object]
Task 1 – Instructions ,[object Object],Everything you do in this lesson will go towards your first Task ,[object Object],so even though I am not in today, make sure you work ,[object Object],seriously and put 100% effort into each task.,[object Object],First part of today’s lesson is to get yourselves into pairs which ,[object Object],you know will be successful for you.,[object Object],Then you need to check the next slide for the rules you will ,[object Object],need to follow for your presentations.,[object Object]
Task 1 – Presentation Rules,[object Object],Your presentation must be at least 10 minutes in length but no longer than 20 minutes,[object Object],Both partners must contribute equally – you must both prepare for it and take part in the presentation itself as you will be graded separately for this task ,[object Object],You can use any format to present your information for the presentation but you CANNOT simply read from slides or handouts in your presentation – be creative!!,[object Object]
Learning Objective,[object Object],To explain why and how media industries categorise their audiences,[object Object],Task 1,[object Object],In the first part of your presentation should explain why media ,[object Object],industries categorise their audience.  You should use at least two ,[object Object],examples here to help illustrate your explanation.,[object Object],Here are some tips:,[object Object],Think about money and advertising revenue – why is it important for media industries to know who their products are aimed at and suitable for?,[object Object],Think about censorship issues – why might it be vital that certain industries classify their products for particular audiences.,[object Object]
Learning Objective,[object Object],To explain why and how media industries categorise their audiences,[object Object],Task 1,[object Object],In the second part of your presentation should explain how,[object Object],media industries categorise their audience.  You should use at ,[object Object],least two examples here to help illustrate your explanation.,[object Object],Here are some tips:,[object Object],Think about LL Cool J’s cousin who we talked about last lesson – LL CAGES,[object Object],Explain the different categories that the audience can be split into,[object Object],Use the profile’s you have produced in previous lessons to give examples of how products and produced with specific audience categories in mind,[object Object]
Learning Objective,[object Object],To explain why and how media industries categorise their audiences,[object Object],Task 1,[object Object],In the next part of your presentation you need to use some of the ,[object Object],work you have done with Mr Kirkham.  Explain how media ,[object Object],industries carry out research into their audience in order to ,[object Object],categorise them.,[object Object],Here are some tips:,[object Object],What types of research can media industries carry out into their audience – surveys, questionnaires, interviews, etc.,[object Object]
Learning Objective,[object Object],To devise the audience profile of an ,[object Object],existing television show,[object Object],Task 1,[object Object],This part of your presentation requires you to carry out some ,[object Object],secondary research of an existing television show.,[object Object],You must pick one of the following television shows and create ,[object Object],an audience profile for that show.,[object Object],The,[object Object],Inbetweeners,[object Object],Prison,[object Object],Break,[object Object],Have I Got,[object Object],News For You,[object Object],Skins,[object Object],Gossip,[object Object],Girl,[object Object],The One,[object Object],Show,[object Object],24,[object Object],Eastenders,[object Object],Question,[object Object],Time,[object Object],Match of,[object Object],The Day,[object Object]
Learning Objective,[object Object],To devise the audience profile of an ,[object Object],existing television show,[object Object],Task 1,[object Object], Once you have devised your audience profile for your chosen ,[object Object],show you must find examples or arguments to back up each of ,[object Object],your decisions.  ,[object Object],Here are some tips:,[object Object],If you have said the age group for your chosen show is 25-40 then you need to explain why and try to use an example to help illustrate your explanation,[object Object],Try finding comparisons with other similar shows as examples,[object Object]

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