The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team collaboration. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This presentation provides examples and guidance to help you make more informed choices & develop the right social strategy.

1. Christian Buckley

2. Christian Buckley
Chief Marketing Officer
www.buckleyplanet.com
@buckleyplanet
cbuck@beezy.net

3. Beezy is the premier enterprise collaboration solution for Microsoft Office 365
and SharePoint, extending the feature set and improving the user experience
for on-premises, cloud, and hybrid deployments. We are on a mission to
transform the way people work, and to help employees be more connected,
innovative, and happy.
Learn more at www.beezy.net or @FollowBeezy on Twitter.

4. Collaboration has become a
regular part of our lives
We demand an integrated
experience, at home and work
The tools we use must be
relevant to our activities

5. People want flexibility in the
tools and devices they use We want shared experiences,
but personalized, as well

6. When most users are asked what they
want their collaboration environment
to look like, their answer?

8. Small-team collaboration
can be fast and effective

9. While large-team
collaboration can be
sluggish and siloed

10. Your network is a set of clusters
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

11. Left on their own, clusters create silos
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

12. Value is provided through brokering
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

13. http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/
Closed networks limit brokering

15. Transparency
and Discovery

16. Adoption is everything.

17. You need
critical mass

18. You need the
extra mile
User Experience
Adoption

24. The key to adoption is
supporting People & Culture
24

28. Vodafone
• 75,000 employees have
registered for Vodafone’s
“Circle” platform
• Every month 42,000 unique
employees use “Circle”
• Double-digit adoption increase
(month-over-month over last
year’s data)
Example of a winning adoption strategy

29. It begins by understanding how
your teams work together today

31. • To simplify the user interface
• To better align end user activities with the needs
of the business
• To streamline business processes
• To get more out of your IT investments
Why focus on Productivity?

32. Productivity is
User Adoption Realized

33. Microsoft is adding features,
but relying on OOTB without a
strategy can be an uphill battle.
33

36. “It’s about what you aspire
to do, what you want to do
down the line,”
says Pinterest CEO Ben Silbermann.
“There’s intent around a pin,” says Joanne
Bradford, Pinterest’s head of partnerships.
“It says, ‘I’m organizing this into a place in
my life,’ like when people tear out a page
of a magazine.”
Forbes, Nov 2014 http://onforb.es/1xRW7wS

37. Content and signals across Office 365 auto-populating the
Office Graph for teams.
Insights derived with machine learning to help YOU get the job done right NOW
Office Graph

38. Personalized search results and content curation made
possible through Office Graph.
Find what is relevant more quickly and easily, and organize it your way.
Delve and Boards

40. Groups
Unifies People, Profiles, Conversations, Emails, Calendars,
and Files across Office 365 and beyond.
Provides you with a rich and seamless collaboration experience across applications

42. Inline Social
Extends social collaboration to Office 365, Dynamics, and
other apps, services, and line-of-business systems.
Enables you to participate in social conversations from the tools of your choice

43. Inline Social

44. Yammer
Provides a social newsfeed for teams, and a quick and easy
platform for creating internal and external communities
Unlocks information silos from email and team sites, democratizes communication

45. • Community building
• Thought leadership
• Seeding innovation
• Partner development
• Customer enablement
Practical applications of social

46. • Without understanding the business impact
• Without understanding the cultural impacts
• Without proper executive support
• Without business process alignment
• Without building advocacy, and supporting the employees who
try to make it all fit together
The problem is that we approach social
from the technology standpoint

47. “Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012

48. Three components to your strategy:
People Process Technology

49. How do I move forward with my team?

50. *GuidancewillevolveasMicrosoftdeliversmorecross-suiteinnovationinOffice365
But I still need to… Continue Using….
organize data in a hierarchy layout Public Folders
allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes
allow users to send messages on behalf of a group identity Shared Mailboxes
share communications with large groups(>300) or nested groups Distribution Groups *
moderate group conversations Distribution Groups
business process workflow customizations on your site Team Site
If you’re looking for a solution to provide… Start Using….
social intranet capabilities Yammer
external collaboration Yammer
unstructured collaboration (e.g., ideation, feedback) Yammer
employee engagement (e.g., communities of interest, recognition) Yammer
team collaboration Groups
structured project collaboration (e.g., deliverables, meetings, milestones) Groups
file creation, collaboration, and storage Groups
Which tool to use when

51. • Start with a user-centric plan
• Involve your end users early, and often
• Map out your key workloads, and understand what
you’re building before you start building
Where to begin…

52. • Find the critical moments of engagement
• Engage your leaders and influencers
• Develop a balanced approach (quantitative and qualitative)
• Come back to the case (measure)
Measuring the Value of Enterprise Social Technologies: It’s All About That Case! by Susan Hanley
Mapping your key workloads

53. • Start with a user-centric plan
• Involve your end users early, and often
• Map out your key workloads, and understand what
you’re building before you start building
• Leverage out-of-the-box first
• Pilot first, test, and iterate
• Refine your operational improvement model
• Monitor and measure
Where to begin…

56. Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
www.enterprisesocial.com
Learn how social software can help
your business

57. Scenarios inspire people to work in new ways using Office 365,
along with related communication kits to support adoption.
A four-step approach to drive adoption supported by
downloadable templates and best practices.
Featured adoption communities where you can learn from your
peers and adoption experts.
Helpful resources to learn about other customer stories and
special offers to make it easier to get started.

58. • Measuring the Value of Enterprise Social Technologies: It’s All About That Case! by Sue Hanley is an excellent
walk-through of building your business case for social collaboration
• Success Measurement of Enterprise Social Networks provides a framework for defining your social
measurements
• Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and
Everyday Life by Albert-Laszlo Barabasi (2003).
• Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who
brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn,
MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read.
• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your
Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H.
Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about
the strength of a network over that of the individual.
• Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark
Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths
of various tools and consumer websites that create and monitor social influence data points.
Further Reading on Social

59. Christian Buckley
Chief Marketing Officer
and Office 365 MVP
cbuck@beezy.net
@buckleyplanet
/IN/ChristianBuckley
Thank you!

60. Thank you to the exhibitors!
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