SharePoint's Social Media Scorecard

SharePoint’s Social Media Scorecard

Christian Buckley

cbuck@axceler.com
@buckleyPLANET

Tri-State and Princeton SPUGs
November 8th and 9th, 2011
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

My Background

Christian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft
• Microsoft Managed Services (now Office 365-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply
chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational
Software. Also co-authored 3 books on software configuration management
and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a
SharePoint-like collaboration platform (Collaboration Manager), managing
deployment teams to onboard numerous high-tech manufacturing
companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing
Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)

Axceler Overview
Improving Collaboration for 16+ Years
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
Delivered award-winning administration and migration
software since 1994
Over 2,000 global customers

Dramatically improve the management
of SharePoint
Innovative products that improve security, scalability,
reliability, “deployability”
Making IT more effective and efficient and lower the total
cost of ownership

Focus on solving specific SharePoint problems
(Administration & Migration)
Coach enterprises on SharePoint best practices
Give administrators the most innovative tools available
Anticipate customers’ needs
Deliver best of breed offerings
Stay in lock step with SharePoint development and market trends


Agenda

• The rise of social media
• What is social media in the enterprise?
• Social media inside SharePoint
• The scorecard, criteria
• The contenders
• SharePoint 2010 Scorecard
• Summary – how SharePoint 2010 stacks up


Definitions

“Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques. Social
media uses Internet and web-based technologies to
transform broadcast media monologues (one-to-many)
into social media dialogues (many-to-many).

It supports the democratization of knowledge
and information, transforming people from
content consumers into content producers.”
Wikipedia.org


What are we talking about?

Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com

The History of Social Media

Bulletin Board
Systems (BBS’s) –
(1979 – 1995)

Email by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/ Twitter
Images Cell Blog


Commercial Online Services
(1979 – 2001)

http://socialmediarockstar.com/history-of-social-media

What is Social Media in the Enterprise?

The Dawn of the
Word Wide Web – 1991


What is Social Media in the Enterprise?

IRC, ICQ and
Instant Messenger



P2P – BitTorrent – and
“Social” Media Sharing



Social Networking &
Social News Websites



The Real-Time Statusphere &
Location-based Social Web
(2008 – ???)


WindowsLiveSpaces
Twitter
06
YouTube
Xanga
Ning
05
Yahoo360
Bebo

Orkut
Flickr 04
Facebook
Dodgeball

LinkedIn
MySpace
Tribe.Net
03
Xing
Last.fm

Friendster
Fotolog 02
Ryze
LiveJournal 01
SixDegrees.com 99 00
97 98

Why SharePoint
Needs Social


Why SharePoint Needs Social

The islands of information have been moved to
SharePoint. NOW WHAT???
You can’t find anything
You can’t tell who owns what
You can’t tell what’s new, what’s old,
or what has changed
It’s all disconnected


Role of Social in SharePoint

End Users

Search
Governance

Social Media

Taxonomy Ad Hoc

Metadata

Microsoft SharePoint 2010
Ribbon UI
SharePoint Workspace
SharePoint Mobile
Business Connectivity Services Office Client and Office Web App Integration
InfoPath Form Services Standards Support
External Lists
Workflow
SharePoint Designer
Visual Studio
Tagging, Tag Cloud, Ratings
API Enhancements
Social Bookmarking
REST/ATOM/RSS
Blogs and Wikis
My Sites
Activity Feeds
Profiles and Expertise
PerformancePoint Services Org Browser
Excel Services
Chart Web Part
Visio Services
Web Analytics
SQL Server Integration
Enterprise Content Types
PowerPivot
Metadata and Navigation
Document Sets
Social Relevance Multi-stage Disposition
Phonetic Search Audio and Video Content Types
Navigation Remote Blob Storage
FAST Integration List Enhancements
Enhanced Pipeline
Cell Twitter
Blog Blog

The Social
Informatics
Shift

Cell Twitter
Blog Blog

The Social Informatics Shift

Social Informatics is the study of
information and communication tools
in cultural and institutional contexts.
It is a cross-disciplinary focus on usage
patterns, and is a blend of sociology,
anthropology, psychology, technology
and business perspectives, examining
the changing way in which we do business.
(Wikipedia)


Cell Twitter
Blog Blog

The Social Informatics Shift

Btw, the word “app” was
made “word of the year” 2011

Emerging Enterprise Technologies

1. Community management tools
2. Open identity
3. Microblogging
4. Social CRM
5. Enterprise applications gaining a social layer
6. Activity streams
7. Social search, analytics, and filtering
8. Enterprise social media workflow
9. Automated compliance monitoring
10. Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch”
http://blogs.zdnet.com/Hinchcliffe/?p=1224


The Future of Social Media


The Scorecard


The Scorecard / Criteria

• Ease of Entry – Internal, External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
Email
• Extensibility
Cell Twitter Blog

The Contenders

Facebook
Ning
Yammer
Salesforce
Google+
Jive
Box.net

Facebook

Cell Twitter
Blog Blog

Facebook

Features Scorecard
• Moderation and privacy controls • Ease of Entry – Internal F, External A
• Microblogging • Discovery B-
• Activity feeds • Contextual Search D
• Photos and videos • Enterprise Content Management D
• Real-time chat
• Building Communities A-
• Groups / discussion forums
• Team Collaboration F
• Advertising
• Real-Time Connections A
• Events
• Blogging • Cost A
• App store • Extensibility D-


Ning

Cell Twitter
Blog Blog

Ning

Features Scorecards
Branding and visual design • Ease of Entry – Internal C, External B+
Moderation and privacy controls • Discovery C
Activity feeds • Contextual Search F
RSS feeds
• Enterprise Content Management F
Photos and videos
• Building Communities A
Real-time chat
Groups / discussion forums • Team Collaboration C+
Events • Real-Time Connections C+
Blogging • Cost B
App store with tools for YouTube, • Extensibility C
LinkedIn, Facebook, Google Apps


Post a Status

Everyone I follow
within my org

Threaded FB
like
discussions

Cell Twitter
Blog Blog

Yammer

Features Scorecards
Enterprise social networking • Ease of Entry – Internal A, External F
• Secure collaboration with internal and • Discovery C
external people • Contextual Search C
• Search archives of messages/profiles/tags • Enterprise Content Management F
• Mobile app • Building Communities C
• Team Collaboration D+
• Real-Time Connections C
• Extensibility F


Post a Status

Threaded FB
like discussions
Messages/Alerts

Custom
Dashboard

Cell Twitter
Blog Blog

Salesforce

Features Scorecard
• Real time feeds • Ease of Entry – Internal A, External F
• Sales visibility • Discovery B
• Activity Stream • Contextual Search D
• Collaboration • Enterprise Content Management C+
• Manage & track campaigns • Building Communities D
• Complete customer profile • Team Collaboration D
• Improved marketing efforts • Real-Time Connections C
• Extensibility F


Google+

Features Scorecard
• Microblogging • Ease of Entry – Internal A
• Ability to filter your contacts, feeds • Discovery C
• Photo aggregation from circles • Contextual Search C
• Search across your streams • Enterprise Content Management F
• Building Communities F
• Team Collaboration B
• Real-Time Connections B
• Extensibility F


Set up “observations”
about companies,
competitors, events,
products, etc

Publish your observations
Create or join communities
around products, markets,
ideas and align/connect
Interact with others about your observations
your observations, allow
people to connect ideas
and solutions
Track metrics and activity
around those markets

Cell Twitter
Blog Blog

Connect your ideas to
markets, creating a web of
ideas to help you and
others see patterns and Attach observations to
Track conversations
trends business requirements
around each idea,
and strategies
cross-reference other
observations


Create agents to listen
to social media
networks and find
relevant information

Organize how you
will view the
results of your
agents

Cell Twitter
Blog Blog

Teams have real-time
presence awareness, ability
to capture conversations
and attach to observations

Wherever you are in the
environment, connect with
others and build the social web


Jive

Features Scorecard
• Social media monitoring tools • Ease of Entry – Internal A, External A
• Branded public communities • Discovery A
• Team collaboration tools • Contextual Search A
• Social CRM • Enterprise Content Management B-
• Customer support accelerators • Building Communities A
• Network / expertise discovery • Team Collaboration B
• Metrics, usage patterns, network data • Real-Time Connections A
• Integration with SharePoint
• Cost C
• Uses OpenSocial API
• Extensibility B
• Microblogging, IM, presence awareness


Comment/Tag this
box (folder)

Ongoing comments
Task Pane

Cell Twitter
Blog Blog

Box.net

Features Scorecard
• Collaboration using a familiar file structure • Ease of Entry – Internal B, External A
• Sync desktop files to a box • Discovery C
• Mobile app • Contextual Search D
• Permission management • Enterprise Content Management F
• Integrated file viewer • Building Communities F
• Discussions and commenting • Team Collaboration C
• Real-Time Connections D
• Cost B
• Extensibility D


SharePoint 2010
Features Scorecard
• Managed Metadata Service • Ease of Entry – Internal A+, External C
• Advanced routing (w/metadata) • Discovery B+
• User profiles (My Sites) • Contextual Search B+
• Status updates/activity feeds • Enterprise Content Management B+
• Knowledge mining • Building Communities C
• Bookmarks (replaces My Links) • Team Collaboration B
• Feedback/rating
• Real-Time Connections B
• Note board (Wall)
• Cost D
• Podcasting kit
• Extensibility A-
• Social tagging
• Expertise tagging
• Wikis
• Share & Track tab
• Individual and team blogs
Email • People and social search
Cell Twitter Blog

Final Scorecard

SharePoint may not win in
any single category, however
it is viewed by Gartner and
other analyst firms as the only
platform able to execute on
broader enterprise needs


What users are asking for

Your team wants to build out a Facebook-like
social networking solution on your intranet.



Your team wants to build an intranet version
of Twitter to help everyone stay instantly
connected, sharing product, support and
competitive information in a secure manner.



Your team would like to access critical
content and applications offline, and through
their personal devices.


Outside Help


NewsGator

http://www.newsgator.com

• Aggregated newsfeed across
SharePoint sites, and using
Social Sites, feeds outside of
SharePoint
• Expanded trackable items
• Daily news digest


NewsGator

• Add individuals, groups, and
hashtags
• Create groups, each of which
have their own microblog,
documents, calendar, and other
capabilities
• Statistics on social activity


Attini
http://www.attini.com

• Provisioning process for adding new
users
• Attini Talk provides microblogging,
nested comments, sharing, mentions
and badges
• Improved blog capability, plus
• Aggregate news, and
•
Email Aggregate video assets
Cell Twitter Blog

SnapWorkSocial
http://www.snapworksocial.com

• Microblogging
• My Site integration
• Task integration
• Aggregate feeds
• On-prem, cloud, and Office365


Final thoughts

Identify business gaps that can be filled
by social features
Ensure a cultural fit for these new features
Develop a sound plan for deploying these
new features, including buy-in from end users
and key stakeholders.


For more information

Contact me at
Christian Buckley, cbuck@axceler.com, 425-246-2823
On Twitter at @buckleyplanet
www.buckleyPLANET.com

Check out
SharePointProMag.com article How SharePoint 2010 Stacks
Up to Your End-User Social Media Requirements


SharePoint's Social Media Scorecard

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