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Real user monitoring, aquisição e retenção

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Real user monitoring, aquisição e retenção
Martin Spier - Performance Architect, Netflix

Publié dans : Business
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Real user monitoring, aquisição e retenção

  1. 1. MARTIN SPIER martinspier.io PERFORMANCE (e seu impacto na experiência dos usuários)
  2. 2. About me. Arquiteto de performance @ Netflix. 14 anos na área de performance. 10 anos em produtos B2C. Foco em sistemas distribuídos e de grande escala. Venture advisor. Investidor e mentor para diversas empresas. martin.spier in/martinspier
  3. 3. PERFORMANCE?
  4. 4. Não consigo melhorar o que não consigo ver.
  5. 5. Quantificar performance. Associar um número ou valor à performance dos usuários é extremamente importante para a análise e sistemas automatizados.
  6. 6. — MARTIN SPIER “No mundo real, existem variáveis demais para confiar em testes sintéticos e métricas de laboratório.”
  7. 7. REAL USER MONITORING Primeiro passo é sempre medir.
  8. 8. O que monitorar? ● Começar simples, com wall time de ações de usuário ● Acrescentar outras métricas de qualidade, como crashes, FPS, UI lag, uso de recursos ● Ampliar com dados para troubleshooting, como métricas de rede e tracing de métodos
  9. 9. Como medir? ● O que exatamente estamos medindo? ● Onde o timer inicia e termina? ● Não confiem em padrões ● Métricas dependem do que se está tentando monitorar ● Capturar pontos diferentes da percepção do usuário ● Timers específicos para cada ação de usuário
  10. 10. <html> <head> <title>My Very Slow Page</title> ... </head> <body> … <script src="analytics.js"></script> <script> showMeTheMoney(); </script> </body> </html>
  11. 11. Alguns requisitos. ● Timers customizados ● Dimensões disponíveis para análise ● Detalhes sobre a distribuição ● Eficiência das bibliotecas ● Dados não agregados
  12. 12. AQUISIÇãO Impacto direto da performance.
  13. 13. Correlação entre performance e desistência? ● Tempo de resposta entre X e Y, e taxa de desistência ● Wall time da ação do usuário e taxa de abandono dos samples ● Quais ações e faixas de performance mais impactam a conversão ● Límites de performance para definir objetivos e alertas
  14. 14. Alguns cuidados. ● Fatores de confusão ● Leve em consideração a dimensionalidade ● Pode ser que você não encontre correlação nenhuma
  15. 15. RENTENÇãO Além do transacional.
  16. 16. Impacto não é direto e imediato, mas cumulativo.
  17. 17. Correlação entre performance e retorno? ● Mesmos cuidados da análise de aquisição ● Análise do efeito cumulativo ● Janela de tempo maior ● Análise depende da natureza do seu negócio e produto ● Relação inversa entre uso frequente e importância da qualidade de experiência
  18. 18. — TODOS CIENTISTAS DE DADOS “Correlação não implica em causalidade”
  19. 19. EXPERIMENTAÇãO Melhoria contínua.
  20. 20. Mas existe um problema ... ● A variável no experimento é a performance ● Não tornar a experiência mais lenta ● Existem alternativas ● Validação de melhorias de performance
  21. 21. Performance Creep ● Tenência de uma aplicação se tornar mais lenta ● Impacto da performance não é linear ● Ponto específico onde a percepção do usuário muda ● Específico para sua aplicação ● Avaliar performance em testes ● Métricas podem divergir
  22. 22. — MARTIN SPIER “Performance têm impactos mais profundos na experiência do usuário e suas ramificações do que a simples desistência.”
  23. 23. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik and illustrations by Stories OBRIGADO! hello@martinspier.io instagram.com/martin.spier linkedin.com/in/martinspier twitter.com/spiermar http://martinspier.io

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