1. USAA, a Texas-based firm that serves military personnel, must support clients wherever
they are deployed, making mobile services vital. In 2013 it logged:
If they succeed, mobile data will let insurers offer
new, personalised services to educate people
about their risks and how to mitigate them, which
will reduce losses for everyone.
© The Economist Intelligence Unit 2014. All rights reserved.
www.economistinsights.com sap.com/mobile-insurance
Putting a new partner
in people’s pockets
have ever connected with their
insurer via mobile, according to
an EIU survey.
of insurance executives polled by
the EIU believe mobile has unique
capabilities with the potential to
change the insurance business.
590mmobile interactions
350monline interactions
Insurers will need to allay customer concerns about the collection and use
of their personal data and demonstrate the benefits.
76- 87%
of consumers express concern about
mobile data privacy and security.
110mvoice calls
of insurers are collecting
data on policy risk
plan to do so within
three years.
Despite these concerns,
and another
Mobile technologies are forging new links
between insurers and their policyholders.
26%
But only
32%
33%
Insurers will also be able to offer traditional insurance
products in new ways, including “on-demand” coverage.
In partnership with Japanese telecom company NTT Docomo, Japanese
insurer Tokio Marine & Nichido Fire sells “One-Time Insurance”
products, purchasable anytime and anywhere via mobile devices.
Docomo recommends travel
insurance at airports, golf
insurance at golf courses,
and sports and leisure
insurance at ski resorts.
62%