This deck shows the conversation diagram for Econsultancy's Facebook Messenger chatbot. Created by Byte London, it details the bot's automated responses and conversation pathways.

1. S U P E R C H A R G E D
C H A T B O T
W E D N E S D A Y 1 5 T H M A R C H
A P R E S E N T A T I O N F R O M B Y T E L O N D O N

2. O V E R V I E W O F T H E S U P E R C H A R G E D C H A T B O T
2 / 6
The Supercharged: Marketing and Machines chatbot will give people information and
notifications about the event. It will be delivered in three phases:
1. Launch - let people register their interest and direct people to the website for more info
+ tickets
2. Updated - we will update the chatbot with all of the event information including
speakers, agenda, location, sponsorship opportunities, ticketing
3. Event week - we will pin down all details, monitor it for feedback throughout the day,
send some broadcasts about the speakers
Throughout this time we will send occasional notifications about the event.

3. P H A S E 1 - M A I N I T E M S
3 / 6
⚡ Supercharged?
Supercharged: Marketers and
Machines
Uncover how AI can help
marketers at our event in London
on 4th July
IMG
Hi {{fb_first_name}} ⚡
Welcome to Econsultancy’s chatbot
for Supercharged: Marketers and
Machines
I can tell you all about our AI
event on 4th July. What do you
want to know about?
IMG
This event is suitable anyone
from manager level to C-level
Early bird tickets are £295 + VAT
Tickets are £395 + VAT
" Buy a ticket
IMG
Would you like to know more
about the event?
We’ll be updating the chatbot
with news about the event.
# Sign up for news
⚡ What is it?" Buy a ticket
Great. We’ll be in touch.
Marketing week website
⚡ Supercharged $ Chatbots
Supercharged will prepare you
for an AI-powered world of
marketing. There will be loads of
amazing AI tech and content.
% Organisers
Who is organising
Supercharged?
Find out who the five brands are
behind Supercharged
IMG
Hosts
MAP
Supercharged will be held at
etc.Venues, London, SE1 7PB
Just behind the London Eye.
GOOGLE MAP URL
& Where is it?
Where is it?What is it?
Chatbots
Tag them
as Phase 1
joiners
MAIN MENUWELCOME

4. P H A S E 1 - W H A T I S I T ?
4 / 6
Supercharged is a one-day
event in London on the 4th July.
You will learn about AI-powered
marketing and how it’s
transforming the way businesses
work. Here are some of our
speakers:
! ASOS
IMG
" Prudential # Just Eat
IMG IMG IMG
☎ Shop Direct % First Utility
IMG
Supercharged is brought to you
by Marketing Week,
Econsultancy, Design Week and
Creative Review.
If you’d like to get in touch,
please contact Jack Burrows:
[EMAIL] or give him a call.
& Call Jack
HOSTS
WHAT IS IT?
' Buy a
ticket
( Sign up for
news
) Hosts * Where is it?
⚡ What is it?
' Buy a
ticket
( Sign up for
news
* Where is it?
, Byte London
IMG
Number:
07777777777

5. P H A S E 1 - L E T ' S T A L K A B O U T C H A T B O T S
5 / 6
You’re speaking to a Messenger
chatbot. A lot of chabtots are for
PR. You might well ask why
we’ve built one.
We wanted to demonstrate their
use to our delegates. It should
also help answer a lot of your
questions around the event.
We’ll be developing the chatbot
over time so please check back.
Is this the first chatbot you’ve
spoken to?
! Yes " No
Ah nice.
Shall we talk about
Supercharged now? Or can I ask
you a couple more questions?
⚡ Supercharged ❓ Ask me anything
Supercharged intro
What do you think is the best
use case for brand chatbots?
Commerce
% Customer service & Entertainment ' PR ( Other
" No! Yes
Supercharged isn’t just about
chatbots, we’re focusing on how
AI will impact your job as a
marketer.
Does your business currently
use any AI-powered martech?
It can be a lonely life as a
chatbot. It would be good if there
were more of us.
Do you think your company will
ever build a chatbot?
! We have! ✌ We will * No plans to " Why would we??
CHATBOT CHAT
+ Commerce
Mmmm, cool, thank you
Interesting! One more question..
⚡ Supercharged
Great - that’s everything. Let’s
talk about Supercharged?
Store
response
against IDs
ASK ME ANYTHING
Ask me anything

6. D E F A U L T C O P Y
6 / 6
I didn’t understand that. What
are you trying to do?
⚡ What is it?
" Buy a
ticket
Sorry, I didn’t catch that. How
can I help you?
I’m sorry, I can’t understand that.
What would you like to do?
I haven’t understood that - what
can I tell you about?
Sorry, i’m a scripted chatbot -
you’ll have to press my buttons.
What are you trying to do?
☺ Speak to
someone
PERSISTENT MENU
" Buy a ticket
⚡ What is it?
$ Restart chatbot
% Who built you?
Byte London built me.
Byte is a friendly marketing and
technology agency that
combines data, tech, paid media
and creative to create work for
brands like ASOS, Spotify and
Just Eat.
% Say Hello
⚡ Supercharged
DEFAULT ANSWERS
m.me/bytelondon