Join groups related to your interests and industry to expand your professional network on LinkedIn. Engage with groups by asking and answering questions to become more visible. Make sure your profile is complete before networking to provide context. Limit groups to 50 and be selective about the content you share to avoid spamming others. Monitor analytics to understand how groups influence traffic.

1. Get active!

2. Get introduced to prospects Find out about people Join groups Ask and answer questions Put out updates to be remembered Link to Twitter account And more… My profile is complete what now?

3. Receiving an introduction Someone I know and trust More likely to consider this request due to the connection (but noted he didn’t put a comment on)

4. Find out more about the person

5. Maybe inactive or new user

6. “It is human nature to seek out people that share a common interest. Why do people join clubs and business associations? It's the same thing, only online groups are easier to join and require less of a commitment. No dues, no meetings. Whenever I have a technical question I know I can get an answer very quickly from knowledgeable people. It's fun to talk shop!” Next.. Join Groups

7. “Once I actually found groups that were active my LinkedIn experience became extremely positive.” “Joining a group is the 1st step to great networking” “I also find it important to join groups for business and pleasure. Since joining LinkedIn I have met a vast number of very knowledgeable people and learned a great deal.” Other comments on Groups

8. Lots to choose from..

9. Or specific interest Groups

10. How to join a group

11. Put in the search terms

12. Choose your group Drill down Or start your own group

13. Join

14. Or check out group, then join

15. Up to 50 groups = new discussions = job and career discussions

16. Once you get to 50… You need to withdraw from a group to join a new one

17. Luckily I only had to leave one (Back up to 54 groups)

18. Amend your settings

19. To leave a group

20. Use Groups to drive traffic You may already have social media sharing tools on your blog or website )if not why not!

21. Chose your network This is what you get when you click the Linked In tab

22. Don’t spam. Do measure. If you are sharing your own or someone elses blog ONLY share with relevant niche groups unless it is truely going to be useful to all members of a group. Google analytics will show when traffic comes from Linked In.

23. Next.. Ask and answer questions Updates - see other presentation for more slides