In this welcome note to conference delegates and speakers, Milan will introduce the idea of the New Enterprise, and why it designing for this new reality requires us to join our forces across disciplines, professions, approaches and mindsets.

1. Page 1 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014
INTERSECTIONCONFERENCE PARIS, APRIL 16–17, 2014
The world’s first cross-disciplinary international
conference on Strategic Design in the Enterprise

2. Page 2 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014
Welcome!
Cécile
Celia
Charlotte
Chris
Chris Andre
Christophe
Claudio
Clémence
Coline
Cormac
Craig
Daniel
David
Dennis
Agnieszka
Alessandro
Alexandra
Alexandre
Alie
Anastasia
Anna
Anne
Anthony
Aurélie
Bartosz
Benjamin
Brigitte
Catherine
Dimitri
Dion
Dirk
Emmanuel
Erik
Eskil
Fabienne
Fanny
Flora
Florence
Florian
Gaétan
Gayatri
Grandin
Guillaume
Jasenko
Jeanne
Johannes
John
Katharina
Klaus
Kuno
Lone
Łukasz
Marc
Marion
Marzia
Mathilde
Mattieu
Maxime
Melvin
Mikael
Mike
Mike
Milan
Nicolas
Nicole
Paul
Pauline
Peter
Philip
Rasmus
Rijk
Romain
Sally
Stéphane
Simon
Sonia
Sylvie
Thomas
Tim
Tobias
Tom
Uffe
Valérie
Xavier

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Merci
LE HUB NUMÉRIQUE
ement en conception centrée utilisateur
Sur une proposition de Laptop

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Internet
#intersection14
Wifi:
NUMA Welcome

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Agenda
CONFERENCE SPACE, 4th floor
4 Keynotes from different perspectives on Strategic Enterprise Design
Talks and case studies from and about Aéroports de Paris, Attoma,
Carphone Warehouse, Dassault Sytèmes, eda.c, Gjensidige Insurance,
InProcess Group, Livework, Play Telecom, SAP, United Nations
CREATE SPACE, 6th floor
4 open Master Classes for collaborative work on intersections between
#designthinking #systemsthinking #bpm #ixd #lean #bizarch
#servicedesign #enterprisedesign (and #ux #ia #custexp #bizdesign...)

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Designing the New Enterprise
NEW?

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Enterprise Behaviour
# Transactions
€

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Enterprise AwkwardnessAwkwardness
# Transactions

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market
distant
mass
mobile
siloed
greedy
analytical
controlled
customer
close
personal
contextual
holistic
sensitive
experiential
networked

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The Challenge
# Transactions
Awkwardness

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SOCIAL
ENTERPRISE

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ENTERPRISE
EXPERIENCE

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ENTERPRISE
BRANDING

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ENTERPRISE
INVESTMENT

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ENTERPRISE
DESIGN

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Partners Competitors
Customers
Sales
Channels
Other
Stakeholders
Suppliers
Your Organization
Management
Employees
Investors,
Government,
Public

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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
BIGPICTURE
identity
actors
business
communication
signs
architecture
touchpoints
people
information
things
experience
services
function
interaction
places
organization
content
structure
operation technology
ANATOMYFRAMESDESIGNSPACERENDERING
1.01
nterprise
esign
amework

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Process

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Management

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Models

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Please join the discussion!

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Contact
eda.c sas
c/o Le Laptop
6 Rue Arthur Rozier
75019 Paris
France
Your contact:
Milan Guenther
T +33 9 7044 7778
M +33 6 0179 7000
www.intersectionconf.com
hello@intersectionconf.com