A condensed deck that I discuss at greater length at http://www.edbatista.com/2015/02/return-on-attention.html

1. Potential Growth*
Profitability*
www.edbatista.com

2. Potential Growth*
Profitability*

3. Potential Growth*
Profitability*
Dogs are those tasks, projects and other opportunities
that offer both low growth and marginal profits. We're
not going to be transformed or stretched by them, and
they may consume significant amounts of time and
energy. Success will be stressful and will require
substantial effort.

4. Potential Growth*
Profitability*

5. Potential Growth*
Profitability*
Cash Cows aren't opportunities for meaningful
personal or professional growth, but they're highly
profitable. We can execute the related tasks and
projects relatively quickly and efficiently, and even if
they're complex, large-scale efforts they're not all that
stressful to deliver.

6. Potential Growth*
Profitability*

7. Potential Growth*
Profitability*
Question Marks are mysteries, and we need to learn
more about them before taking action. The growth
potential is clear, but the profitability is uncertain. We
expect to be stretched and challenged by these efforts,
but at what cost? They may be too time-consuming or
stressful to be worth the effort.

8. Potential Growth*
Profitability*

9. Potential Growth*
Profitability*
Stars are great sources of joy and fulfillment. We know
we'll experience meaningful growth through these
efforts, and the process will be profitable. This may
mean that we can execute quickly or efficiently, or that
the experience itself will be gratifying, or that the
rewards will be substantial.

10. www.edbatista.comPhoto Credits
Hubble Heritage
[link]
Véronique Debord-Lararo
[link]
Alex Brown
[link]
Steven Zolneczko
[link]

11. Potential Growth*
Profitability (ROA)
More at www.edbatista.com
www.edbatista.com/2015/02/return-on-attention.html