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Hospital Social MediaOverview and Current Realities,[object Object],Ed Bennett,[object Object],University of Maryland Medical Center,[object Object],Mayo Clinic ,[object Object],Rochester, MN | October, 2011 ,[object Object]
Outline,[object Object], Current Hospital List Numbers,[object Object], Three Stories from my Hospital,[object Object], Opening Access to Social Media,[object Object], Patient Support Groups on Facebook,[object Object],… and this dog,[object Object]
Page 3,[object Object],My Background,[object Object],Pre-1980 Juggler & Street Performer ,[object Object],1980 - 1994 Microfilm Technician Software Trainer,[object Object],1994 - 1999Web Entrepreneur ,[object Object],1999- CurrentDirector, Web TechnologyUniversity of Maryland Medical Center,[object Object],Core Web Management Skills,[object Object]
Hospital Social Media Types,[object Object]
Are We Leveling Off?,[object Object]
Where Are Hospitals in the Hype Cycle?,[object Object],2010,[object Object],2009,[object Object],2011,[object Object],Goal,[object Object],2012 ?,[object Object]
Healthcare Engagement Tracker  ,[object Object],1,078 Healthcare Facebook Pages,[object Object],67% have < 1,000 fans - 41% have < 500 fans.,[object Object],ubicare.com/engagement,[object Object]
Healthcare Engagement Tracker  ,[object Object],1,078 Healthcare Facebook Pages:,[object Object],10th percentile:,[object Object],[object Object]
 Pages below average less than 4 posts per week.Can you average two posts per day?,[object Object],ubicare.com/engagement,[object Object]
Safe and Sound Uses,[object Object],[object Object]
Community Outreach
Education
Public Relations
Crisis Communications
Recruitment
Brand Monitoring,[object Object]
Opening Access at UMMC,[object Object],Websensein place since 2004,[object Object],[object Object]
Most Blogging platforms
Social media widgets
Broke many non-social media sites
Broke patient education / professional resources,[object Object]
Respect for Hospital Staff
Lessons learned from the first Web cycle,[object Object]
Lots of meetings and memos with
Legal / Compliance / IT / HR
Clinical Leadership
Policies and staff guidelines
Education and training,[object Object]
Opening Access at UMMC,[object Object],Results,[object Object],[object Object]
Decreased patient complaints
Increased employee awareness
Social media = business as usual ,[object Object]
Patient Support Groups,[object Object], Outgrowth of traditional IRL groups,[object Object], Managed by the same group leader, usually a Nurse Practitioner ,[object Object], Mix of Closed & Secret Groups,[object Object],Set up and sanctioned by the UMMC Communications Department,[object Object]
Patient Support Groups on Facebook,[object Object], Results:,[object Object], Activity level varies by group,[object Object], Support, knowledge exchange,[object Object],“Does this happen to anyone else?”,[object Object], Mix of health and other topics,[object Object], Projects and Events like a group luncheon,[object Object]
Fundraising,[object Object],Fundraising Event for our Cancer Center,[object Object],A major Maryland race ,[object Object],Over 2,000 runners,[object Object],Plus one unexpected guest…,[object Object]
Dozer the Dog,[object Object]
Embed First Video,[object Object]

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