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Ed Bennett
Ed Bennett
Health & Medicine
1 of 36
Social Media in Healthcare A Common Sense Approach Ed Bennett, Director of Web Strategy University of Maryland Medical System Mayo Clinic – September 29, 2010
Agenda ,[object Object],[object Object],[object Object],Page 
My Background ,[object Object],[object Object],[object Object],[object Object],[object Object],Page  Core Web Management Skills
Page  La Primavera by Sandro Botticelli
Page 
Page  The Social Media Program at UMMC
About UMMS / UMMC Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.umms.org www.umm.edu
Goals of the UMMC Social Media Program Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The UMMC Social Media Team ,[object Object],Page  Michelle Murray UMMC Facebook Live Webcasts Kathy Schuetz UM Greenebaum Cancer Center Facebook and Twitter
Routine Social Media Activities Page  Web team spends 10 hours a week managing our community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline - Social Media at UMMC Page  2008 2009 YouTube Oct 07 Main @UMMC Twitter Nov 08 UMMC Facebook Dec 08 Comments Policy Jul 09 UMMC Blog Dec 09 11 Specialty @Twitter Accounts Jun 09 MD4Haiti Blog May 10 Cancer Center Facebook Mar 10 Target - Open Social Media access for UMMC staff in Q1 2011 2010 2011
The UMMC Social Media Sites Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page 
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page  The "Secret Sauce" for getting viewers: Detailed Descriptions
Video Program Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 
Facebook Page  A Typical Facebook Interaction Is there any advice anyone can give me to ease my fears?
Page  Facebook.com/medcenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page 
[object Object],[object Object],Page 
The UMMC Blog - Widgets Page 
Page  "My husband had surgery today and is still in the recovery area because there is no room available for him to stay in…If a hotel treated me like this, I would demand a refund of my money " - Blog post comment "As committed to excellence as we are, there are times when we simply miss the mark." - Johnnie Carr
Blog Management Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 
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[object Object],[object Object],Page 
Hospital Social Network List Page  August 2009 August 2010 Increase % Hospitals 351 825 135% - YouTube 174 391 124% - Facebook 174 631 262% - Twitter 253 634 150% - Blogs 31 87 180% Total Social Media Sites 632 1,743 175%
Rapid Growth – YouTube and Twitter Page 
Top 15 Hospitals on Facebook… Page  … as of September 12, 2010 Hospital Fans 7/16/2010 Fans 9/12/2010 % Change in Two months 1 Children's Hospital Boston 151,337 392,591 159.42% 2 St. Jude Children's Research Hospital 248,918 268,250 7.77% 3 Arkansas Children's Hospital 59,052 67,797 14.81% 4 Shriners Hospitals for Children 58,373 61,212 4.86% 5 Nationwide Children's Hospital 12,507 26,363 110.79% 6 Mayo Clinic 21,724 25,616 17.92% 7 Veterans Health Administration 19,999 24,484 22.43% 8 Dana-Farber Cancer Institute 18,120 19,595 8.14% 9 Children's Hospital of Orange County 14,123 17,017 20.49% 10 Helen DeVos Children's Hospital 14,475 15,783 9.04% 11 Children's Hospital of Philadelphia 11,757 15,302 30.15% 12 Cleveland Clinic 12,717 14,613 14.91% 13 Le Bonheur Children's Medical Center 12,448 13,604 9.29% 14 Children's Hospital of Alabama 11,767 12,762 8.46% 15 Primary Children's Medical Center 9,634 10,254 6.44%
Top 15 Hospitals on Twitter… Page  … as of September 12, 2010 Hospital Followers Following Tweets Account Created 1 Mayo Clinic 76,456 1,176 2,193 April 29, 2008 2 St. Jude 8,911 388 903 October 23, 2007 3 Aurora Health Care 7,964 1,157 2,859 September 16, 2008 4 Children's National 7,575 2,011 1,104 November 21, 2008 5 Emory Johns Creek 7,137 7,586 691 January 28, 2009 6 Scripps Health 6,162 2,873 1,410 May 12, 2008 7 Cleveland Clinic 5,650 260 1,374 March 13, 2009 8 UNC Health Care 5,506 487 1,326 November 21, 2008 9 Children's Hospital 5,494 1,554 1,095 February 20, 2009 10 U-M Health System 5,401 1,158 1,215 July 16, 2008 11 Seattle Children's 5,333 462 924 September 3, 2008 12 U. of MD Med. Center 5,148 3,387 1,385 November 3, 2008 13 UW Health 4,921 907 762 April 21, 2008 14 City of Hope 4,819 4,720 448 January 27, 2009 15 OSU Medical Center 4,496 1,560 1,131 May 7, 2008
Agenda ,[object Object],[object Object],[object Object],Page 
Employee Access to Social Media Page  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Employee Access to Social Media Page  "Our benefit package is we don't block Facebook"
Thank You Page  Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 ed@ebennett.org / ebennett@umm.edu twitter.com/edbennett ebennett.org / umm.edu
[object Object],Page 

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Mayo / Ragan Conference

  • 1. Social Media in Healthcare A Common Sense Approach Ed Bennett, Director of Web Strategy University of Maryland Medical System Mayo Clinic – September 29, 2010
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  • 4. Page  La Primavera by Sandro Botticelli
  • 6. Page  The Social Media Program at UMMC
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  • 11. Timeline - Social Media at UMMC Page  2008 2009 YouTube Oct 07 Main @UMMC Twitter Nov 08 UMMC Facebook Dec 08 Comments Policy Jul 09 UMMC Blog Dec 09 11 Specialty @Twitter Accounts Jun 09 MD4Haiti Blog May 10 Cancer Center Facebook Mar 10 Target - Open Social Media access for UMMC staff in Q1 2011 2010 2011
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  • 15. Page  The "Secret Sauce" for getting viewers: Detailed Descriptions
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  • 18. Facebook Page  A Typical Facebook Interaction Is there any advice anyone can give me to ease my fears?
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  • 22. The UMMC Blog - Widgets Page 
  • 23. Page  "My husband had surgery today and is still in the recovery area because there is no room available for him to stay in…If a hotel treated me like this, I would demand a refund of my money " - Blog post comment "As committed to excellence as we are, there are times when we simply miss the mark." - Johnnie Carr
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  • 28. Hospital Social Network List Page  August 2009 August 2010 Increase % Hospitals 351 825 135% - YouTube 174 391 124% - Facebook 174 631 262% - Twitter 253 634 150% - Blogs 31 87 180% Total Social Media Sites 632 1,743 175%
  • 29. Rapid Growth – YouTube and Twitter Page 
  • 30. Top 15 Hospitals on Facebook… Page  … as of September 12, 2010 Hospital Fans 7/16/2010 Fans 9/12/2010 % Change in Two months 1 Children's Hospital Boston 151,337 392,591 159.42% 2 St. Jude Children's Research Hospital 248,918 268,250 7.77% 3 Arkansas Children's Hospital 59,052 67,797 14.81% 4 Shriners Hospitals for Children 58,373 61,212 4.86% 5 Nationwide Children's Hospital 12,507 26,363 110.79% 6 Mayo Clinic 21,724 25,616 17.92% 7 Veterans Health Administration 19,999 24,484 22.43% 8 Dana-Farber Cancer Institute 18,120 19,595 8.14% 9 Children's Hospital of Orange County 14,123 17,017 20.49% 10 Helen DeVos Children's Hospital 14,475 15,783 9.04% 11 Children's Hospital of Philadelphia 11,757 15,302 30.15% 12 Cleveland Clinic 12,717 14,613 14.91% 13 Le Bonheur Children's Medical Center 12,448 13,604 9.29% 14 Children's Hospital of Alabama 11,767 12,762 8.46% 15 Primary Children's Medical Center 9,634 10,254 6.44%
  • 31. Top 15 Hospitals on Twitter… Page  … as of September 12, 2010 Hospital Followers Following Tweets Account Created 1 Mayo Clinic 76,456 1,176 2,193 April 29, 2008 2 St. Jude 8,911 388 903 October 23, 2007 3 Aurora Health Care 7,964 1,157 2,859 September 16, 2008 4 Children's National 7,575 2,011 1,104 November 21, 2008 5 Emory Johns Creek 7,137 7,586 691 January 28, 2009 6 Scripps Health 6,162 2,873 1,410 May 12, 2008 7 Cleveland Clinic 5,650 260 1,374 March 13, 2009 8 UNC Health Care 5,506 487 1,326 November 21, 2008 9 Children's Hospital 5,494 1,554 1,095 February 20, 2009 10 U-M Health System 5,401 1,158 1,215 July 16, 2008 11 Seattle Children's 5,333 462 924 September 3, 2008 12 U. of MD Med. Center 5,148 3,387 1,385 November 3, 2008 13 UW Health 4,921 907 762 April 21, 2008 14 City of Hope 4,819 4,720 448 January 27, 2009 15 OSU Medical Center 4,496 1,560 1,131 May 7, 2008
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  • 35. Thank You Page  Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 ed@ebennett.org / ebennett@umm.edu twitter.com/edbennett ebennett.org / umm.edu
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