Warning: 3 Reasons You’re Losing
Customers
Your most profitable customers are almost always
long-term customers.
Don’t lose them by making any of these mistakes:
1.) Treat customers too differently
• While providing incentives to new customers can be a great
way to encourage further ...
2.) Ignore customer feedback
• It sucks to hear the flaws in your product or service.
Particularly if you run a small busi...
3.) Not give them a reason to return
• Think of your favourite getaway destination. What makes this
place somewhere you wa...
What tips do you have to improve
customer loyalty?
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Warning: 3 Reasons You’re Losing Customers

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Your most profitable customers are almost always long-term customers. Don’t lose them by making any of these mistakes:

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Warning: 3 Reasons You’re Losing Customers

  1. 1. Warning: 3 Reasons You’re Losing Customers
  2. 2. Your most profitable customers are almost always long-term customers. Don’t lose them by making any of these mistakes:
  3. 3. 1.) Treat customers too differently • While providing incentives to new customers can be a great way to encourage further investment into your brand, it can cause tension amongst existing customers. • Loyal customers expect and deserve a thank you too. And considering that on average loyal customers are worth up to 10x as much as their first purchase – it’s something that you should be expressing more often. • So when you’re busy thinking of all the ways to treat new sign up’s, don’t forget about the customers who have stuck with you for all this time and find a way to reward them!
  4. 4. 2.) Ignore customer feedback • It sucks to hear the flaws in your product or service. Particularly if you run a small business and your livelihood depends on its success. Instead of pretending like negative feedback doesn’t exist, address it head on. • Find out the reasons why a customer didn’t rate their experience higher. Learn how you can make things better next time. And continue to interact with your customers on a more regular basis moving forward to see how you’re progressing.
  5. 5. 3.) Not give them a reason to return • Think of your favourite getaway destination. What makes this place somewhere you want to come back to time and time again? I’m pretty sure it has something to do with an exceptional experience that has exceeded your expectations. • Having your expectations met usually only means that you won’t be unhappy with the interaction or exchange! • If you really want to build a loyal fanbase, rather than just have satisfied customers, put yourself in their shoes and understand their expectations. Never make a promise you can’t keep and consistently over-deliver on all counts.
  6. 6. What tips do you have to improve customer loyalty?

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