SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Your most profitable customers are almost always
Don’t lose them by making any of these mistakes:
1.) Treat customers too differently
• While providing incentives to new customers can be a great
way to encourage further investment into your brand, it can
cause tension amongst existing customers.
• Loyal customers expect and deserve a thank you too. And
considering that on average loyal customers are worth up to
10x as much as their first purchase – it’s something that you
should be expressing more often.
• So when you’re busy thinking of all the ways to treat new sign
up’s, don’t forget about the customers who have stuck with
you for all this time and find a way to reward them!
2.) Ignore customer feedback
• It sucks to hear the flaws in your product or service.
Particularly if you run a small business and your livelihood
depends on its success. Instead of pretending like negative
feedback doesn’t exist, address it head on.
• Find out the reasons why a customer didn’t rate their
experience higher. Learn how you can make things better next
time. And continue to interact with your customers on a more
regular basis moving forward to see how you’re progressing.
3.) Not give them a reason to return
• Think of your favourite getaway destination. What makes this
place somewhere you want to come back to time and time
again? I’m pretty sure it has something to do with an
exceptional experience that has exceeded your expectations.
• Having your expectations met usually only means that you
won’t be unhappy with the interaction or exchange!
• If you really want to build a loyal fanbase, rather than just
have satisfied customers, put yourself in their shoes and
understand their expectations. Never make a promise you
can’t keep and consistently over-deliver on all counts.
What tips do you have to improve