You need to sell your house. Maybe you have tried another broker and it didn't sell. Maybe you tried to sell the home yourself and still nothing. See the marketing strategy that has sold more homes in less time for the least amount of hassle.

1. Ed Finlan
1-800-893-
2915
www.edfinlan
.com

2. Where are you
moving?
When ?
When do you need to be there?

3. Our 3 goals
• How motivated are you to SELL THIS HOUSE
NOW & AGREE ON A PRICE?
• I will answer any questions you may have
• We will decide whether you want to work with
me and if I want to take your listing.

4. My 3 critical questions
for you
• Do you really want to SELL YOUR HOUSE?
• Are you willing to PRICE YOUR HOUSE TO
SELL or do you want it to sit on the market?
• Do you want the ED FINLAN GROUP to sell it
for you?

5. Getting your house SOLD
• What will it take to get your home sold?
• Why so many people chose Ed Finlan to get
their home Sold.
• I get more people more money for their home
than other agents.
• You do want the most money possible, don't
you? Since you do, you will find it easy to
choose Ed Finlan.
• We just need to sign the agreement so you
can move forward with your plans.

6. Are you aware we have 10 homes for
sale and about 1 home a month are
selling in your area?
We need to agree on a price
One that makes certain that yours is one of
the ones that is Actually Selling and not one
of the large number that are sitting on the
market losing money day, after day, after day,
after day.

7. Do you realize in today's market you are entering
into a Competition?
How will you win that Competition?
• Let's look at what we are competing against and what buyers will be
choosing from
• What can we do to make your house stand out from the crowd?
• Why would someone chose your house over the other competing
homes?
• Is your house the "Best Deal" and the "Shiniest Penny"?

9. PRICED

10. Pricing Strategy
• Pricing your home correctly is at least 80% of
the marketing of your home. If it is not priced
right in the market, all other marketing of the
home is in vain.
• We will look at several factors as well as doing
a Comparative Market Analysis to get the best
“Pin Point” Pricing for your home.

11. SHOWS

12. Professional Photography
All of our homes are professionally Photographed

14. Video
It is amazing to us that more brokers don’t use video
to market their homes. National Assoc of Realtors
stats show that 94+% of buyers want video but less
than 1% of agents have video available for homes
they have for sale.
We have video tours of all our homes.

15. Single Property Websites
• All of our homes have at least 1 single
property website, usually several as well as
their own Facebook Fan Page and Twitter
account

16. MARKETED

17. NAR Profile of Buyers & Sellers
How buyers found their hom

18. Real Estate Agents

19. Agents
Real Estate Agents
35%

20. Agent to Agent
1. Electronic
Flyers
2. Paper
Flyers
3. Virtual
Tours
4. Realtor &

21. Online Marketing

22. 37% First found
their home online

23. Brokerage
Websites
National Social
Portals Media
Classified Search
Services Engines

24. 1. Brokerage Websites

26. 2. National Portals

28. 3. Classified
Services

30. 4. Search Engines

35. 5. Social Media

37. Signs & Flyers

38. Flyer
15%

39. Signs

40. Open House

41. Open House
1%

42. Other

43. Agents
3%

44. Print

45. 3%

49. Is there anything that
another agent has
said that they would
do that I forgot to
mention?

51. Marketing Fee

53. Agent that
brings the
buyer

54. What I get for
marketing
your property

55. Goes to the
brokerage
Goes to marketing
and servicing the
listing
Is what I live on and
get paid for my time
working on the sale

56. If another broker said they would
discount their fees, where do you
think they will skimp?
• Marketing and Servicing your homes listing
• Paying their bills and feeding their kids
If they are willing to give away their money, what
do you think they will do with yours?

57. Ed Finlan
1-800-893-
2915
www.edfinlan
.com