Deck prepared for Congress of MN Resorts presented on April 9, 2013

1. Congress of
Minnesota Resorts
Minnesota Resorts
To Blog or Not to Blog

3. StoryTeller
Media + Communications
Media + Communications
• Founded in 2005.
• Public relations and Inbound Marketing.
• Background in television news.
• Specialize video and written content
creation.

4. Explore Minnesota Golf Alliance
Executive Director

5. Why Blog?
• Improves organic search to your website.
• Positions you as an industry expert.
• Opens your resort to those who are
searching for more information about your
market or property.
• It’s interactive!

16. What is a Blog?
A web site on which an individual or
group of users record opinions,
information, etc. on a regular basis.

17. What’s a good blog?
• Helpful
• Informative
• Useful
• Entertaining
• Engaging

19. Do’s and Don’ts
• Do:
• Blog frequently
• Don’t:
• Start your blog and post “every once in
a while”

20. Do’s and Don’ts
• Do:
• Be strategic with content
• Don’t:
• Blog based upon random thoughts

21. Do’s and Don’ts
• Do:
• Create a blog calendar
• Don’t:
• Impulsively come up with topics

22. Do’s and Don’ts
• Do:
• Create personas and write to them
• Don’t:
• Write the things that YOU want to
write

23. Do’s and Don’ts
• Do:
• Use keywords
• Don’t:
• Be cute

24. Do’s and Don’ts
• Do:
• Use hyperlinks to resources
• Don’t:
• Be afraid of “losing” the reader

25. Do’s and Don’ts
• Do:
• Allow comments
• Don’t:
• Be afraid of bad things people say

26. Blogging To-Do’s
• Create personas
• Develop a blog calendar
• Use keywords
• Be helpful
• Blog frequently
• Keep your blog on your site

28. Which Platform?

29. Now What?

30. Inbound Marketing

31. Your Blog

32. Calls-to-Action

33. Inbound Marketing
• Attract
• Convert
• Analyze

34. Inbound Marketing
• Capture contact information.
• Engage with your readers through lead
nurturing.
• Provide additional, useful information.