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2050 Challenge Message

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E
Eric Dieterle

Elements of the 2050 Challenge message at the Iowa State University College of Engineering.

EducationTechnology
1 of 9
[object Object],Refining and Using the 2050 Challenge Message ,[object Object],[object Object]
 
The design element in action
 
What is a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does 2050 Challenge fit? ,[object Object],[object Object],[object Object],[object Object]
Keywords of current “brand message” Attributes Values Vision High-quality students Technical expertise State-of-the-art research Leadership Hard work Collaboration Pragmatism Community Relationships
Using the 2050 Challenge message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disparate brand messages Consistent brand messages Repetition and consistency—one cannot penetrate an audience’s attention without it. (Concept and words courtesy Patricia VandenBerg)

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2050 Challenge Message

  • 1.
  • 2.  
  • 3. The design element in action
  • 4.  
  • 5.
  • 6.
  • 7. Keywords of current “brand message” Attributes Values Vision High-quality students Technical expertise State-of-the-art research Leadership Hard work Collaboration Pragmatism Community Relationships
  • 8.
  • 9. Disparate brand messages Consistent brand messages Repetition and consistency—one cannot penetrate an audience’s attention without it. (Concept and words courtesy Patricia VandenBerg)