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Pound Around the World

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Pound Around the World

  1. 1. A pound around the world Teaching kids the value of money 4th December 2011
  2. 2. Ankoor Graham Dror Patel Smith Dayan Goncalo Irene Eze Ribeiro Gavalda Vidra
  3. 3. Kids are under increasing pressure to spend money…
  4. 4. TV and friends influence them to have the right clothes, toys, brands…
  5. 5. And parents face a problem: How to teach their kids the value of money?
  6. 6. Problem Solution Game Game After some brainstorming, we decided 0n a game to convey the message to kids…
  7. 7. And we started working on the game mechanics
  8. 8. We used wireframes to structure our concept.
  9. 9. Our creative process was all designed around our customers – Kids.
  10. 10. Our research showed that similar games like Money Metropolis have a cartoony, saturated look and feel.
  11. 11. To differentiate our game and focus on the message (how much is a pound worth), we went for a clean and minimal look and feel. inspired in the colored books.
  12. 12. We created a mascot, levels around the world and virtual good rewards in the form of stamps.
  13. 13. Our goal is to surprise the users with just how far £1 can go around the world
  14. 14. Are you ready to see a DEMO?
  15. 15. Thank you! We welcome your help: pound-around-the-world@googlegroups.com

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