Presentation highlighting the benefits of data analytics. Based on the Report “Marketing Data and Analytics Primer for 2017”, Gartner for Marketers, 2017. Created by Edi Oliveira.

1. Data Analytics
The Power of
And how data can support your organisation

2. What is all the buzz about
DATA ANALYTICS?
What is all the buzz about
DATA ANALYTICS?
Image Source: Pixabay

3. Data Analytics can support Marketing
teams in making sense of big data by
helping them to...
Deliver relevant experiences to their customer
Measure Marketing impact
Better understand their customer

4. Understanding better the customer
Segment
Personalize
Measure
Optimize
Target
Model
DATA 360º view of
the client
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5. Measuring Marketing impact
Real-time data feeds
Full-visibility
among channels
Apply best
practices to
improve your data
collection
Gain insight to improve
your tactics
Image Source: Vecteezy

6. Delivering relevant experiences
Right channel
Right time
Right audience
Right message
Right
Results
Image Source: Pixabay

7. Marketing Data and Analytics Overview
Source: Gartner (January 2017)
This presentation was created by Edi Oliveira, based on the Report
“Marketing Data and Analytics Primer for 2017”, Gartner for Marketers, 2017