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Using In Student Affairs Webinar for StudentAffairs.com | August 19, 2011 Presented by: Ed Cabellon, Director – Campus Center Bridgewater State University @EdCabellon | http://about.me/EdCabellon
Learning Outcomes: #sablogs ,[object Object]
 Getting Started (technical)
Developing Your Plan
Assessment of Success,[object Object]
Why Use Blogs in Student Affairs & Higher Education? ,[object Object]
 Develop Critical Writing Skills
 Beyond A Newsletter: Sharing Your Department or Divisional Story in a Modern Way
 Building Communities Around a Common Purpose or Topic
 Built-In Assessment Tools To Analyze Qualitative and Quantitative Data,[object Object]
 Get your branded URL atfor $10/year (includes registration)  ,[object Object],[object Object]
Create a HostGator Account and follow the steps to add your URL to the hosting service
In namecheap, under Domain Name Server Setup, click on ‘Specify Custom DNS servers’, and add the information from HostGator here. On the HostGator main screen, copy the “Name Servers” information.
To Register Your Free Domain  With WordPress Fill out all the Information here and create your  Account. Make sure the Blog Address matches Your office, dept., Or organization Branding. Follow Login  Information.
Installing WordPress on  Your Custom URL ,[object Object]
 Visit http://edcabellon.com/tech/blogcreation for detailed instructions.  Once completed, you will have now have access to your WordPress“dashboard” in order to create new blog posts.,[object Object]

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Blogging 101 for Student Affairs

  • 1. Using In Student Affairs Webinar for StudentAffairs.com | August 19, 2011 Presented by: Ed Cabellon, Director – Campus Center Bridgewater State University @EdCabellon | http://about.me/EdCabellon
  • 2.
  • 3. Getting Started (technical)
  • 5.
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  • 7. Develop Critical Writing Skills
  • 8. Beyond A Newsletter: Sharing Your Department or Divisional Story in a Modern Way
  • 9. Building Communities Around a Common Purpose or Topic
  • 10.
  • 11.
  • 12. Create a HostGator Account and follow the steps to add your URL to the hosting service
  • 13. In namecheap, under Domain Name Server Setup, click on ‘Specify Custom DNS servers’, and add the information from HostGator here. On the HostGator main screen, copy the “Name Servers” information.
  • 14. To Register Your Free Domain With WordPress Fill out all the Information here and create your Account. Make sure the Blog Address matches Your office, dept., Or organization Branding. Follow Login Information.
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  • 16.
  • 17. What are the learning outcomes you want your students to gain? Write up job descriptions around them. (e.g. http://www.bridgew.edu/CampusCenter/RCCBlog.pdf )
  • 18. Put together a team of employees and/or volunteers
  • 19. Set clear expectations for each person on their role within your Blog (writer, editor-in-chief, marketer, page developer)
  • 20. Create your “blog standards” and format for consistency: (e.g. 750 words or less, two citations, engaging photos/videos)
  • 21. Create a writing schedule for your team and a two week lead time of topics. Set hard deadlines and stick to them.
  • 22.
  • 23.
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  • 25. Use Facebook, Twitter, and Email to share your posts with others.
  • 26. Ask “Guest Bloggers” to bring new traffic to your blog.
  • 27. Try ending your blog posts with a question mark to spur conversation.
  • 28.