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@EdCabellon
HARNESSING
thePOWERof
SOCIAL MEDIA
for
CHANGE
POSITIVE
#uconnHESA
SHIFTING PARADIGMS
#uconnHESA
STORY TELLING
#uconnHESA
BALANCE
#uconnHESA
#uconnHESA
https://www.youtube.com/watch?v=zxpa4dNVd3c
What resonated?
#uconnHESA
#uconnHESA
http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html
In Higher
Education,
social
media IS
your job. Dr. James Nolan,
President,
Southwestern College
(NM)
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
What are Higher
Education’s
invisible structures?
grades
time structure
classrooms
tests / papers
#uconnHESA
history
What are Student
Affairs’ invisible
structures?
“Busy”
meetings
titles
emails
trainings
#uconnHESA
grad prep
Divisional Support Training
Infrastructure
#uconnHESA
Make the YES’ easy &
the NO’s hard.
DO YOUR HOMEWORK.
#uconnHESA
http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg
Find your campus Avengers
#uconnHESA
Infrastructure
http://bit.ly/bsusmguide #uconnHESA
http://bit.ly/bsurccsmjd #uconnHESA
http://bit.ly/bsusmmarketingworksheet #uconnHESA
#uconnHESA
#uconnHESA
Tell me a story…
#uconnHESA
#uconnHESA
Everything is
AWESOME!
#uconnHESA
Social
Media
Audience
Message
#uconnHESA
Audience
Audience
Who is in
your target
audience?
Do you know
how they
prefer to receive
information?
Students
Faculty
Staff
Admins
Parents
Alumni
Community
Email
Text
Social Media
Web
Print
Personal
Invite
All of it?
Influencers?
#uconnHESA
Audience
68
54
25
#uconnHESA
Audience
Audience
Who is in
your target
audience?
Do you know
how they
prefer to receive
information?
Students
Faculty
Staff
Admins
Parents
Alumni
Community
Email
Text
Social Media
Web
Print
Personal
Invite
All of it?
Influencers?
#uconnHESA
Social
Media
Audience
Message
#uconnHESA
Message
What is your intended goal?
Keep it
simple.
Audience
reaction?
#uconnHESA
Social
Media
Audience
Message
#uconnHESA
Social
Media
#uconnHESA
https://www.youtube.com/watch?v=nDd2_o71KT8
Social
Media
Audience
Message
#uconnHESA
#uconnHESA
Building Your Professional Brand
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
Tell me a story…
#uconnHESA
Recognize
student
(and
University)
successes!
#uconnHESA
#uconnHESA
Share
program
ideas!
@DeanElmore
Class Gift Giving #uconnHESA
https://www.youtube.com/watch?v=N2dg-q5jwTU
#uconnHESA
#ACUI14
http://rccblog.com
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
Share Data.
#uconnHESA
DISTRACTed
• Turn off your monitor/screen when
someone is talking to you
• During a meeting, turn all mobile devices
off.
• Play “Mobile Stack” during meals.
• Switch to Airplane Mode or “Do Not
Disturb” at bedtime
• In a relationship? Turn off data when you
are together.
• Turn off ALL notifications on all devices.
The most important thing is right in
in front of you.
http://www.nmc.org/publications/2014-horizon-report-higher-ed
@ReyJunco | blog.reyjunco.com
August 2014
@JosieAhlquist | josieahlquist.com
@JosieAhlquist | josieahlquist.com
@PaulGordonBrown | paulgordonbrown.com
@TonyDoody | about.me/tonydoody
https://www.youtube.com/watch?v=EnOKmGapoiA
If you don’t like
change, you’re going to
like irrelevance even
less.
Gen. Eric Shinseki
Former Army Chief of Staff,
4 Star General
@EdCabellon
HARNESSING
thePOWERof
SOCIAL MEDIA
for
CHANGE
POSITIVE
#uconnHESA

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