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Social Media Research & Practice         Ed Cabellon          Liz Gross        Greg Heiberger          Rey Junco     Panel...
@edcabellon @lizgross144@greg_heiberger   @reyjunco            #thinkingsocial
Research           #thinkingsocial
Outcomes           #thinkingsocial
1.Engagement2.Learning3.Persistence           #thinkingsocial
Facebook   NSSE Score                #thinkingsocial
Facebook   NSSE Score                #thinkingsocial
Facebook           #thinkingsocial
Facebook   Involvement                #thinkingsocial
Facebook   Involvement                #thinkingsocial
Events     EngagementCommenting                  #thinkingsocial
Events     EngagementCommenting                  #thinkingsocial
Games           EngagementStalking                #thinkingsocial
Games           EngagementStalking                #thinkingsocial
Facebook   GPA            #thinkingsocial
Facebook   GPA            #thinkingsocial
Status Updates   GPA                   #thinkingsocial
Status Updates   GPA                   #thinkingsocial
Lurking                GPASharing Links                  #thinkingsocial
Lurking                GPASharing Links                  #thinkingsocial
NSSE
NSSE
GPA
GPA
Retention
Retention
blog.reyjunco.com              #thinkingsocial
Higher Education (then)
Higher Education (then)   Higher Education (now)
Engagement             #thinkingsocial
Engagement      #thinkingsocial
Tinto’s Model of Institutional DeparturePRE ENTRY     GOALS/         ACADEMIC        INTEGRATION     GOALS/    OUTCOMES   ...
Marketing & Recruitment:   Bang for your buck           3 Months     14 Million impressions          1,000 clicks         ...
How the Administration Sees       Social Media
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Social Media Research & Practice         Ed Cabellon          Liz Gross        Greg Heiberger          Rey Junco     Panel...
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
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SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education

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Converging a variety of roles in higher education, the Thinking Social team includes; administrators, instructors, researchers and doctoral students. This panel will provide an overview of research and best practices regarding the use of social media in student affairs, university marketing and the college classroom. Published and unpublished data collected by the panelists will be presented and the panelists will entertain questions about social media management, integration in the curriculum, assessment results and areas for future research. Attendees can expect to leave this panel with an understanding of data-driven social media recommendations as well as a list of resources for further study.

Publié dans : Formation
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SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education

  1. 1. Social Media Research & Practice Ed Cabellon Liz Gross Greg Heiberger Rey Junco Panel presentation at sxswEDU 2012
  2. 2. @edcabellon @lizgross144@greg_heiberger @reyjunco #thinkingsocial
  3. 3. Research #thinkingsocial
  4. 4. Outcomes #thinkingsocial
  5. 5. 1.Engagement2.Learning3.Persistence #thinkingsocial
  6. 6. Facebook NSSE Score #thinkingsocial
  7. 7. Facebook NSSE Score #thinkingsocial
  8. 8. Facebook #thinkingsocial
  9. 9. Facebook Involvement #thinkingsocial
  10. 10. Facebook Involvement #thinkingsocial
  11. 11. Events EngagementCommenting #thinkingsocial
  12. 12. Events EngagementCommenting #thinkingsocial
  13. 13. Games EngagementStalking #thinkingsocial
  14. 14. Games EngagementStalking #thinkingsocial
  15. 15. Facebook GPA #thinkingsocial
  16. 16. Facebook GPA #thinkingsocial
  17. 17. Status Updates GPA #thinkingsocial
  18. 18. Status Updates GPA #thinkingsocial
  19. 19. Lurking GPASharing Links #thinkingsocial
  20. 20. Lurking GPASharing Links #thinkingsocial
  21. 21. NSSE
  22. 22. NSSE
  23. 23. GPA
  24. 24. GPA
  25. 25. Retention
  26. 26. Retention
  27. 27. blog.reyjunco.com #thinkingsocial
  28. 28. Higher Education (then)
  29. 29. Higher Education (then) Higher Education (now)
  30. 30. Engagement #thinkingsocial
  31. 31. Engagement #thinkingsocial
  32. 32. Tinto’s Model of Institutional DeparturePRE ENTRY GOALS/ ACADEMIC INTEGRATION GOALS/ OUTCOMES COMMITMENTS SYSTEM COMMITMENTS Formal Academic Intentions Intentions Performance Faculty/Staff Goal & Goal & Interaction Institutional Institutional Commitment Commitment Informal Formal Extra curricular Activities Peer Group Interactions Informal #thinkingsocial
  33. 33. Marketing & Recruitment: Bang for your buck 3 Months 14 Million impressions 1,000 clicks $1260 #thinkingsocial
  34. 34. How the Administration Sees Social Media
  35. 35. Connecting with students
  36. 36. Connecting with students
  37. 37. Connecting with students
  38. 38. Connecting with students
  39. 39. Connecting with students
  40. 40. Connecting with students
  41. 41. Social Media Research & Practice Ed Cabellon Liz Gross Greg Heiberger Rey Junco Panel presentation at sxswEDU 2012

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