VON Mexico IPTVLatino presentation

1. Enriching Today’s Entertainment and Communication Experience
Ed Pimentel
ed@edpimentel.com
info@iptvlatino.com
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2. IPTVLatino Overview
We provide a communication & rich media service delivery engine

to enable Rich online and mobile media/content (IPTV – P2P_TV)
leveraging social networking
We leverage multiple modes of communications and content that

cross multiple networks to add significant value in customer’s
interaction with people, systems and devices using existing
infrastructures.
We focus on the “Latin Market” and target the following:

– Consumers 18-35
– Marketing – Online and Mobile/Wireless advertisers
– iHollywood, Artists, Indies and Brands
– XoIP Providers & MVNOs and Cable Operators
– Radio – Newspaper and TV Broadcasters
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Proprietary and Confidential.
Proprietary and Confidential.

3. THE MEANING OF FREE SPEECH
The acquisition by eBay of Skype is a
helpful reminder to the world's trillion-
dollar telecoms industry that all phone
calls will eventually be free . . .
. . . Ultimately—perhaps by 2010—voice
may become a free internet application,
with operators making money from related
internet applications like IPTV . . .
[Economist, September 2005]
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Proprietary and Confidential.
Proprietary and Confidential.

4. Innovative Interactive Services
 Enriched Entertainment and Communications for Person-to-person
communication, Real-Time & Non-Real-Time convergence,
including multimedia, IPTV, voice, data, music, game / social
network / presence
 An infrastructure supporting sync/context Aware/semantic
multimedia sessions
 Allow 3rd party development of services ( Google -Yahoo Maps,
GoogleTalk, SIMPLE, Flickr, XML-AJAX WebServices Mobile
Wireless Commerce, Advertisement and marketing
 Nomadic / Portable / Roaming structure
 P2PSIP_dSIP
 3G-IMS
 Re-usable modular functionality, business triggers and data
 Context Aware Services (Active, Passive)
Access and Transport agnostic
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Proprietary and Confidential.

5. Perfect Storm
Web 1.0 Web 2.0 Web 1.0 Web 2.0
• Feature rich • Feature stingy
• DoubleClick • Google AdSense
• Lots of words • Few words
• Ofoto • Flickr
• Content produced by many
• Content produced by few
• Akamai • BitTorrent
• Architecture of participation
• Architecture of consumption
• mp3.com • Napster
• Remix culture
• Download culture
• Britannica Online • Wikipedia • Web as Platform
• Web as browser or web site
• Personal web sites • blogging • Web of documents (page-based) • Web of data (page-less)
• Control
• evite • Upcoming.org and EVDB • Contribution
• Centralized
• Page views • Cost per click • Decentralized
• Taxonomy
• Screen scraping • Web services • Folksonomy
• Content management • wikis
systems
Source: Tim O’Reilly 9/2005
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Proprietary and Confidential.

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7. Web2.0 Meme
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Proprietary and Confidential.

8. NexWEB Framework
Decentralization
Relationship Managed By Customer
SaaS
User Participation
Right to Remix
Mass Service of Micromarkets
VoIP/SIP/P2P
Presence / IM / Context Based Services
Community Building
Users
Unique Formats Podcasting
Contributors
Copyrighted and IP Content VideoCasting
XML WebServices
Enrichment – Annotations Filtering
RSS,REST, SOAP
Hard to Recreate Data Sharing
Tagging
Permalinks, RDF
MashUPs Rating
Trust, Preference,
Context/ Location Based Services
Presence, Privacy Ambient Based Services
Collaboration
Social Search / Social Bookmarking
RIAs
AJAX
RoR
BitTorrent
IPTV (Interactive/ MultiModal)
Rewards/Mobile Payment
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Proprietary and Confidential.
Proprietary and Confidential.

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10. 10
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11. Interactive IPTV – Mobile - Web
Interact with Brands and Media Events
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Proprietary and Confidential.

12. Latin Music Videos – Movies - Songs
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Proprietary and Confidential.
Proprietary and Confidential.

13. mCommerce ..Purchase advertised product
See Product ID in AD ( Craiglist, Web, Magazine, eBay, TV )
1- Contact us using SMS

3-We request confirmation of

PurchaseRequest via SMS
2- Include ProductID in body of
message. 5- We process

PurchaseRequest through
4. We confirm your Purchase
your selected preferred
Request
method
6. You receive goods product
5A- We send purchase

service base upon approved
approval notice to vendor
fulfillment method.
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Proprietary and Confidential.
Proprietary and Confidential.

14. Retailer – FastFoods
1- You see an SMS2Buy code in AD, McDonald, Starbucks, etc
2- SMS/Message code to number shown or Intelligent Agent
3- We confirm order , after it we process request and notify store
4- Item or product is then fulfilled based upon preferred method.
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Proprietary and Confidential.
Proprietary and Confidential.

15. Out-Home – Out-Office Marketing
In the US, more people have mobile phones than TVs.

There has never been a better time to implement mobile advertising

Consumers are becoming increasingly technology literate (72% of mobile phone

owners have changed their ringtone) and evermore multimedia savvy (68% of
Nokia mobile phone owners have played a game on their handset).
At the same time, consumers are spending more time on the go, leading to

explosive growth in OUT-OF-HOME Advertising.
Improve brand recall
Reinforce brand positioning

Increase direct response

Stimulate sales

Improve your return on outdoor advertising investment

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Proprietary and Confidential.

16. XoIP SDP Reference Infrastructure
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Proprietary and Confidential.

17. XoIP TecKNOWlogy Ecosystem Reference Architecture
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Proprietary and Confidential.

18. Service Delivery Model
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Proprietary and Confidential.

19. mCommerce Revenue Model
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Proprietary and Confidential.

20. Business Models
Business and revenue models
Google – Amazon – eBay Model

Subscription (Ala Carte)

Advertising (See Google )

Flat Fee

Pre-Paid / Post-Paid

Calling Party Pays and Event Based billing

Bill and Keep

Software as a Service

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Proprietary and Confidential.

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22. QUESTIONS
ed@edpimentel.com
+1678.522.8511
info@iptvlatino.com
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23. And then there is ….
3G IMS and APPs / Content providers
APP-SVC
APP-SVC
APP -SVC
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Proprietary and Confidential.

24. Thanks for your Attention
ed@edpimentel.com
+1678.522.8511
info@iptvlatino.com
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