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The Visual Language of Ecosystems

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It is one thing to use the term “ecosystems” as a metaphor. It is quite another to create a new visual language to help universities and their partners see them. That is what the Purdue Agile Strategy Lab has been working on over the last few years. In partnership with Fraunhofer IOA based in Stuttgart, Germany they’ve develop a set of visual frameworks that can be used and adapted in efforts related to innovation, entrepreneurship, technology transfer and a wide variety of economic development-related strategies.

Publié dans : Formation
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The Visual Language of Ecosystems

  1. 1. The Visual Language of Ecosystems Ed Morrison Scott Hutcheson University Economic Development Association October 2018
  2. 2. The Current State of the Practice Agenda Designing What’s Next: Networks: Collaboration: Strategy Maps: Platforms: Roadmaps: The Five Quadrants Proof Points: How This Works in Practice
  3. 3. Mapping Ecosystems: The State of Practice
  4. 4. What’s wrong with this picture? Source: World Economic Forum (2014). Entrepreneurial Ecosystems Around the Globe and Early-Stage Company Growth Dynamics – the Entrepreneur’s Perspective
  5. 5. Another example: Nice logic But is it actionable? Erik Stam (2015) Entrepreneurial Ecosystems and Regional Policy: A Sympathetic Critique, European Planning Studies, 23:9, 1759-1769, DOI:10.1080/09654313.2015.1061484
  6. 6. Ecosystems don’t fit our existing economic models
  7. 7. Brown, R., & Mason, C. (2017). Looking inside the spiky bits: a critical review and conceptualisation of entrepreneurial ecosystems. Small Business Economics, 49(1), 11-30. Here’s a different approach: Moving toward interconnections
  8. 8. A stronger view of interconnections: But is there a theory of change? Source: Daniel, L., Medlin, C. J., O’Connor, A., Statsenko, L., Vnuk, R., & Hancock, G. (2018). Deconstructing the entrepreneurial ecosystem concept. In Entrepreneurial Ecosystems (pp. 23-44). Springer, Cham.
  9. 9. Source: Pinto, H. (2018). Innovation Dynamics and Resilience: A Crucial Agenda for the Future of Regional Studies and Policy. Available at https:// regions.regionalstudies.org/ezine/article/innovation-dynamics-and-resilience-a- crucial-agenda-for-the-future-of-regional-studies-and-policy/ Another example: How does this help us rebuild Puerto Rico?
  10. 10. It’s not rocket science…it’s more like molecular biology
  11. 11. We cannot design a complex adaptive system, but we can guide them
  12. 12. But we can design the simple rules from which a complex system emerges Separation: Create some space Alignment: Line up with those close by Cohesion: Steer toward the center
  13. 13. Visualization should help us find these rules. Outcomes should… Communicate complexity clearly Embed a theory of change Make drawings simple enough to be actionable
  14. 14. Designing What’s Next: Networks, Collaboration, Dancing Landscapes, Strategy Maps
  15. 15. What effective networks look like: Tight cores, porous boundaries, spanners
  16. 16. Collaboration: a portfolio of skills spread across a team + a discipline
  17. 17. Collaboration skills map on to an S Curve of transformation Time Growth 5 jumping to the next s-curve 1 4 3 2 1. Exploring & Innovating 2. Building & Designing 3. Optimizing & Regulation 4. Guarding & Preserving 5. Transitioning from the Current Cycle to the Next Cycle
  18. 18. Cognitive diversity in a team is important to managing complexity
  19. 19. Diverse teams and a discipline of simple rules create complex strategies
  20. 20. These complex strategies can be communicated quickly
  21. 21. Designing What’s Next: Platforms
  22. 22. Platforms can provide coherence from fragmented “systems”
  23. 23. Platforms can attract “networks of the willing”
  24. 24. Platforms can be moved under existing organizations
  25. 25. Platforms can be designed to communicate complex relationships
  26. 26. Platforms can be design to communicate quickly
  27. 27. Platforms can speed commercialization of university technology
  28. 28. Designing What’s Next: Our Civic Economy and New Roadmaps
  29. 29. Markets belong to the family of open networks: complex adaptive systems
  30. 30. 
 Research Infrastructure
 Investor
 Networks Skilled Talent Pool Start-up Firms Innovative
 Growth
 Companies Provide capital and expertise Provide investment
 generates wealth Recruit and supply smart people Recruit and supply smart people Provide networks and mentors Provide ideas incubators and smart people Provide R&D partners Provide technology support and training Accelerate new 
 venture investment Train and recruit smart people Start Up Ecosystem Innovation Ecosystem University ecosystems: Overlapping start-up and innovation ecosystems
  31. 31. Platforms can accelerate both start-ups and innovation
  32. 32. Ecosystem development for universities takes place on the edges
  33. 33. Ecosystems emerge through a set of identifiable stages
  34. 34. Mapping an ecosystem for Lockheed
  35. 35. Designing What’s Next: The Five Quadrants
  36. 36. Details can become so overwhelming that they are no longer actionable
  37. 37. To be actionable, we need a theory of change…
  38. 38. From different types of networks, a complex ecosystem emerges…
  39. 39. Some Proof Points
  40. 40. Strategic Doing Started in a Parking Garage in Oklahoma City, 1993.
  41. 41. The results start appearing Oklahoma City, 2007. Photo by: Luke Barrett
  42. 42. OKC is now considered a national model
  43. 43. We need to create a vibrant ecosystem for technology companies. Designing an ecosystem in Charleston, SC 2001 Ernest Andrade Economic Developer City of Charleston
  44. 44. The Charleston Digital Corridor has also gained national attention
  45. 45. Shoals Shift applied these models to build their ecosystem…
  46. 46. Meet Ubaldo Cordova
  47. 47. 1 AcceleratingInnovationinPuertoRico: StrengtheningUPR’sInnovationEcosystem Ubaldo M. Córdova-Figueroa, Ph.D. Interim Vice President
  48. 48. Two Pathways Moving Forward Pathway 1: “Sustainable Start-Ups” Replicate the startup ecosystem of Mayagüez to other campuses and regions • Establish a core team • Learn agile strategy discipline • Launch a strategic action plan Pathway 2: “Knowledge to Money” Generation of wealth from UPR-Knowledge by • Link, leverage core research strengths across campuses • Align strengths to companies • Learn agile strategy discipline
  49. 49. Pathway 1: Follow the Same Protocols to Replicate the Start-Up Ecosystem in Other UPR Campuses
  50. 50. Replication and ScalingAcross Puerto Rico: Start-Up Ecosystems Across the Campuses of the University of Puerto Rico Campus 1 Campus 2 Campus 3 Campus 4
  51. 51. Target Groups for Puerto Rico Transformation
  52. 52. Ubaldo
  53. 53. When people follow a strategy discipline of simple rules, networks can scale quickly
  54. 54. Design teams with cognitive diversity A C B D Time Growth
  55. 55. Use an open source operating system to accelerate collaborations
  56. 56. Thank you edmorrison@purdue.edu

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