Omar Khan's presentation from the LRMI Workshop on June 5 at the Sphinx Club in Washington, DC.

1. June 5, 2013
Weaving the
Semantic Web
with Graphite

2. What We Do
•Rate
The largest, most trusted library of age-appropriate media ratings and reviews, covering
nearly all kids and family media.
•Educate
Advice and issue education for parents, educators, and policymakers, ranging from digital
citizenship to limiting violence and commercialism. The Common Sense K-12 Digital
Literacy and Citizenship curriculum has been implemented in more than 50,000 schools
across the globe. Closing in on 100K registered educators.
•Advocate
An authoritative and respected nonpartisan voice to policymakers, the
industry, legislators, and thought leaders – supported by a unique grassroots movement
from concerned citizens.
•Investigate
Reliable, independent data on children's use of media and technology and the
impact it has on their physical, emotional, social, and intellectual development.

3. • 19,000 reviews across
all media types
• Key rating elements:
o Age-appropriateness
o Detailed “nutritional
labeling” of parental
pain points
o Learning potential
for digital content
o Over 25 major media
distribution partners
Common Sense Media: Ratings and Reviews

4. New “Learning Ratings” uncover the learning
potential of games, apps and websites
• Explosion of digital media has
resulted in a confusing
landscape for parents
• Parents want kids to consume
media that is “good for them”
• Educational experts helped us
develop unique rating system
• Covers core academic content +
deeper learning skills and other
social and emotional (21st
century) skills
• Learning Awards

9. typicalAgeRange
computed
mediaType? not clear
ratingValue and/or aggregateRating?
name
image url
about?
Does this remain untagged?
userComments?
Review?
price
headline?
keywords? about?
description?
auto
url
dateCreated
educationalFramework CCSS
and itemReviewed
about?

10. targetURL http://www.corestandards.org/Math/Content/6/EE
alignmentType teaches
targetName Algebra.CCRA.6.EE
targetdescription

11. Fields We Do Not Have
publisher
author (of review w/ Google+)
useRightsURL status?
inLanguage English auto?
interactivityType “mixed” default? Or “active” better?
timeRequired skip for now?
isBasedonURL do not have
educationalUse group work, assignment, lesson plan, assessment, field trip
learningResourceType Instructional Material, presentation, handout, syllabus
intendedEndUser Student, teacher, administrator?
isFamilyFriendly don’t have, automate if relevant?
Does this highly structure
data remain untagged?
Does this remain untagged?
Do we tag User
Reviews?
LRMI Field Name
Other Field
No tag?
Legend
reviewBody

14. Tagging Approach and Issues
Move slowly: Do easy stuff first, learn from
consumer site, watch.
How Much to Expose? How will search
developments alter Graphite in 2014-15?
Granularity: Graphite on the product/ collection
level; how to best present/tag at the resource
level?
Field Notes (UGC): See how editorial reviews
play, then tag user reviews as needed.
Drupal module: Can we contribute to LRMI
incorporation in Microdata module/field
formatters?

15. Product Editorial (Ed)
Engineering Marketing (Ed)
- Map & add fields
- Automate easy pairs
- Determine edge cases
for review
- Approve and align terms
- Enter content
- Final say over edge cases
- Add field formatters
- Computed values
- QA
- Input on relevant terms
and rich snippet content
- Share analytics and
traffic impacts
Tagging Process

16. For Further Information
Graphite.org: email for sign-up;
Register on CommonSenseMedia.org
as an Educator to use after beta
launch at ISTE
omar@commonsense.org