The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Lo1
1.
2. Lumiere Brothers
They just filmed and didn’t edit the footage and showed it
as it was. Original footage is what they were renown for
showing rather that footage edited and chopped up. The
Lumiere brothers, used Sergie Einsenstein’s montage ideas
and techniques to then put several clips together to form a
montage sequence.
http://www.youtube.com/watch?feature=play
er_embedded&v=4nj0vEO4Q6s
3. D.W. Griffith
His editing turned out to be the opposite to what he intended
no producing so this put the wrong message across to the
public. David was the first person to cut up film to edit the
footage. Unlike Sergie Einsenstein who cut up footage with
purpose to produce propaganda and rearranged them in a
certain style and technique to produce am organised
film, Griffith did it with no purpose and just had clips
rearranged with no specific purpose to it.
http://www.youtube.com/verify_age?next_url=/watch%3Ffeature%
3Dplayer_embedded%26v%3DFbYXF5HmEds
4. Sergie Einsenstein
Sergie pioneered the montage sequence in films.
The way and manor in which he did it created a message for the
audience and believed it would make a better and more exciting
story. The idea of a montage is sequence of pictures whose total
emotion effect is greater than the sum of its parts. Considered
the father of the cinematic montage, he often used heavily
edited sequences for emotional impact and historical
propaganda.
http://www.youtube.com/watch?feature=player_
embedded&v=x0QAjpeosgU
5. David Fincher
Dave is known for producing dark, dull stylish thriller movies. He does this by
editing the lighting and editing styles. Finchers films are always at the
leading edge of film making due to his lighting and editing styles. David
Fincher was the first person to use editing software and was the
person who brought the process of technical editing and capturing to
the world.
http://www.youtube.com/watch?feature=player_embedded
&v=mg3m8wRVXWg
http://www.youtube.com/watch?feature=player_embedded
&v=SEZK7mJoPLY
6. 'How editing styles have developed
and changed over time'
Methods and techniques have become more technical and precise to what
they were years ago. Years and years ago fast moving montage films were
popular where as nowadays the camera angles and editing of the film are
more important and have become a vital part of the process of creating a
film.