LO2:
Media Producers create products for audiences by putting a lot of time and effort in research prior to
producing the advert so that the advert fits into all the categories needed to appeal to the public and
increase sales. The different forms of research are Quantitative, Qualitative, Socio-economic,
Psychographic, Geo-Demographic
and Demographic research.
This advert will be aimed towards
those who are into football and
specifically into being up to date with
the fashion of football with new
football boots. The geo-demographics
of this advert will be focused upon
mainly the big cities across the
country like London, Manchester and
Newcastle for example and especially
those who are renown for being good
at football, as a higher proportion of
that city will be into football boots.
They’ve produced this advert to be
suitable by using Andreas Iniesta, one
of the world’s best players and role models, as this then captures the audience’s attention and makes
people want to buy the boot more so they can be like the Iniesta,
The demographics of this advert will be trying to get the attention of males as more males play
football than females,
Paul Abbie Lucy Rob George
Did it appeal to you? Yes yes no yes yes
What age group would you say it was aimed
towards?
15-20 Teenager
s
Teenagers 15+ 18+
Where geo-demographically would this advert
be aimed towards?
Rich cities London Football club
areas
Cities Cities and
rich areas
Did the advert make you want purchase the
product?
yes no no yes yes

People aged between 10 and 25 as that age gap is the most common age to play football and they
will always need knew boots and be up for changing their boots to keep up with fashion in the football
world. Psychographics has been thought about when producing this advert because they aren’t cheap
and have been aimed towards succeeders, aspirers and the Socio-economic status of the target
audience is middle and upper class economy due to the cost of the boot. They’ve aimed it towards
aspirers by involving one of the best players in the world which then captures everybody’s attention
and makes the boot appeal to more people than say just an actor in the advert. People will then
aspire to be like him and they can do that by purchasing the boots he wears in the advert.
Much like the previous advert I’ve
discussed, it’ll be aimed towards the
same age group and same sorts of
people. The Geo-demographics may
be slightly different as this is more
focused on Nike as appose to an
individual product. This advert is to
promote Nike as a brand and
specifically Nike football products
such as the new boots, kits and
latest big names players which then
increase the popularity of the video.
As this is more of a general advert,
it’s aimed towards all Psychographic
and Social-economic classes as
anyone can enjoy the advert.
My advert will be using the same sort of audience group in terms of Geo-Demographics,
Demographics and forms of research which will be considered. My advert will also be of the same
kind of style as this advert in that it’s about Nike in general and not focusing upon one general product
of Nike’s like a football boot or piece of clothing. This advert has been put together by making it
exciting and high tempo which then makes it appeal to those of all up bringing’s and social-economic
classes, Its more of a little production or short film rather than the bog standard advert. This then
means it’s audience has a wider range and is more popular. Obviously the main people it’s aimed
towards are those of a sporty background and live in a sporty area of the country geo-
demographically. Also those in larger, richer cities like London for example will consist of people
who’ll purchase more Nike products as they’re richer and Nike’s big in London, all though out in the
country there maybe be a better chance of playing sport due to land and space available. Also this
advert, due to its wide range of international stars featured in it, increasing the chances of foreigners
being involved in it and enjoying the advert, this also gives us a clue as to why bigger cities may be
the main target audience because of its high population of foreigners. Nike is a huge brand world
wide.
What psychographic group would this be aimed
towards?
Aspirers Aspirers Main-
streamers
Succeeders Aspirers

Paul Abbie Lucy Rob George
Did it appeal to you? Yes yes yes yes no
What age group would you say it was aimed
towards?
15-+ Teenagers Teenagers 10+ Anyone
Where geo-demographically would this advert
be aimed towards?
Anyone London Football club
areas
Cities Anywhere
Did the advert make you want purchase any
Nike products?
yes no yes yes No
What psychographic group would this be aimed
towards?
All Aspirers Main-
streamers
Main-
streamers
Main-
streamers