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Recruiter guide to...                                       www.recruiter.co.uk




    Asia Pacific                                            CONTENTS
                                                            Region looks full of 34
                                                             recruitment promise
                                                            Connected Group 37
                                                             Opinion
                                                            Simply Recruitment 38
                                                             Opinion
                                                            JPA Opinion          41
                                                            Antal Opinion        43




     Economies in the West still seem to be licking their
     wounds from the aftermath of the global financial
     crisis. Despite positive signals, overall growth is
     tentative to say the least, as business remains wary
     of the fragile state of the Eurozone and the
     inflation-making price of oil due to the situation
     in the Middle East.

     The Asian tigers, by contrast, appear to
     have woken from hibernation and are
     roaring at the world to come and join in
     their growth. Countries such as Hong
     Kong, Singapore, Vietnam, Taiwan,
     Thailand and of course China are
     witnessing a boom in the recruitment
     market and need experienced recruiters
     to help them meet their challenges.

     Recruiter’s Guide to Asia Pacific opens
     up the world of recruitment in the
     region and reveals the good — and the
     bad — points of working out there.
     Read their experiences and decide if the
     crouching tigers can unleash your hidden
     dragon...

     DeeDee Doke
     Editor, Guide to Asia Pacific

9 March 11 Recruiter                                                                  33
Recruiter guide to...                                   www.recruiter.co.uk




 Asia Pacific
Region looks full of
recruitment promise
Prospects for recruiters seem to be nearly as hot as the region’s many
countries. Kurt Jacobs investigates what the reality is for recruiters
looking to relocate and where the best opportunities are

      t’s the heat that hits first: a


I     blast that causes a sharp
      intake of breath in any
      European visitor stepping off
at a South-East Asian airport. And
it’s not just the air that’s hot, for
while the UK’s economy is frozen
in near recession, Asia Pacific’s
wealth and recruitment sector are
rising like mercury.
   Last year the region’s economy
expanded by 8.6%. It is
predicted that during 2011, Asia
Pacific’s rush for growth will
barely break stride at 7.6%.
   “It’s going gangbusters.
Recruitment here is an incredibly
dynamic industry,” says Steven
Yeong, of Singaporean
recruitment training consultancy
Hof. “Yes, the credit crunch hit the
region, but within four months the
economy was growing again
across a range of sectors — IT,
financial services, manufacturing,
green tech.”
   “Asia Pacific is growing at an
incredible rate,” adds John
Hunter, who has worked across
the region and is now developing
a presence there for Redgrave
Partners. “It’s driven in part by
the global shift of power from
North America and Europe, and
partly because recruitment here
is still a relatively immature
market.”
   Although the region’s
recruitment market is spread
across more than 20 countries
                                   L




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34                                                              Recruiter 9 March 11
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OPINION

                                   Asia Connection – The markets in
                                   Asia are currently booming
                                   Mathew Gollop, Group Managing Director of ConnectedGroup talks about the
                                   region and the company’s growth and challenges




   I
       arrived in Hong Kong in February 2001 to join      business. Emerging markets by definition are           We look for people that are motivated by how
       ConnectedGroup. My plane landed as the dot         highly entrepreneurial and with a commitment           they can develop their career as opposed to
       com bubble burst, and following the a              to building meaningful relationships and               just the opportunity to work overseas. The
    management buy-out 12 months later, which I           seeking to add value at every turn the results         markets are busy but they are highly
    led, we weathered a prolonged downturn which          are rewarding. As an example, in the last              competitive and need people with that
    included the impact of SARS. By 2003 a                month we have:                                         commercial edge to really make a difference.
    significant corner was turned, where we began                                                                We generally recruit more experienced
                                                          – sat at the Boardroom table with a multi-billion
    a growth trajectory from seven people in one                                                                 consultants and this translates into the quality
                                                            (US$) Hong Kong company on a global
    office to eighty five across five offices which                                                              of our delivery and how we are perceived by
                                                            acquisition spree, we worked exclusively on
    gave a geographical reach of Asia and the
                                                            hiring across the top tier of three new              our clients. Our company page on LinkedIn
    Middle East by mid 2008. The recent Global
                                                            additional organisational charts.                    shows that 60% of people at ConnectedGroup
    crisis has again brought its challenges which
                                                                                                                 possess five to10 years experience compared
    have been overcome by acquiring new investors.        – worked closely with a new China focused
                                                                                                                 to 38% of similar companies. Operating in an
    This enabled us to rebuild and also restructure to      private equity fund which aims to be worth
                                                                                                                 environment of experienced peers makes a
    become our strongest team yet with an                   US$20bn in value in 10 years, and started
                                                                                                                 big difference to your personal development.
    exceptional and optimistic outlook as we ride the       hiring the core operational team.
    upturn. ConnectedGroup as now at a ‘moment in
                                                          – advised a €65m pre-IPO ecommerce business            Asian markets are challenging in many ways.
    time’ – one of those points in history where it can
                                                            on how to structure their management team            You need to be professionally aggressive without
    be a career defining choice to be involved.
                                                            and, as a result, received exclusive searches        being personally aggressive and have an open
                                                            for two roles and gotten a foot in the door to       mind to understand some of the cultural
    Running ConnectedGroup has given me the
                                                            grow with the business and work directly with        subtleties that shape the business dynamic.
    opportunity to work across a broad range of
    industry verticals including banking                    the founder.

    (investment and commercial/retail),                                                                          Hong Kong and Singapore are amazing places

    manufacturing, supply chain, consumer,                In order to meet our goal of growing to 200-250        to live being convenient, safe and lively. With
    technology, healthcare and professional               staff in the next three years our leadership team      access to such a diverse range of social,
    services to name a few which have then                needs to be released and enabled to bring              historical and natural experiences very few
    cascaded down into fully operational                  significant value as both people and business          places in the world compare. Combine this
    practices. This has given me a good overview          developers. This is why we are working on              with the highly competitive tax environment
    of how the region is structured in terms of           evolving our internal talent plus recruiting current   and if you can deal with the distance from
    industry focus in addition to the cultural            and future leaders that will help us shape the         home then its hard to think why you would be
    differences that exist.                               future. If you work for a big brand then the name      anywhere else right now.
                                                          above the door tells you what you need to know
    The region offers a real opportunity to truly         about the culture – at ConnectedGroup we are all
    consult as opposed to simply transact                 involved in defining the culture for ourselves.


     Mathew Gollop, Group Managing Director, ConnectedGroup
     T : +852 3972 5874 F : +852 3972 5897 E : mat@connectedgroup.com
     Visit us at www.connectedgroup.com


9 March 11 Recruiter                                                                                                                                                37
COMMUNITY CONTENT


     OPINION


                                     Asian Focus
                                     Overview of Marketplace and Sectors
                                     Jackie Rees, Simply Recruitment


       f you’re considering a move to Asia then there     Hong Kong it’s a flat rate of 15% and in Singapore      highly sought after. Other areas in demand are


     I is no better time. As a recruiter you’ll be
       delighted to hear that whilst Asia’s economy
     took a big dip during the recession, it was
                                                          there’s a sliding scale up to a maximum of 20%.
                                                          Cost of living is fairly high but you can still enjoy
                                                          a great standard of living. And it’s not just the
                                                                                                                  IT and T, Digital, Sales, Marketing and Legal.
                                                                                                                  Solid experience really means that you can
                                                                                                                  demonstrate your knowledge in your market
     amongst the first to recover.                        place for single people; families also relocate         sector and have a steady track record of
                                                          and settle well too.                                    developing business within it. For all overseas
     So why Asia?
                                                                                                                  hires a stable employment background is
     There are many good reasons to explore the           What about the language and                             necessary although there is obviously an
     Asian market for your next career move. There        how dominated is the                                    understanding that the last couple of years
     is certainly money to be made but it’s not all
                                                          recruitment industry with                               have proved to be a challenge for many.
     about the money. The Asian market is typically a
     little less mature and that creates opportunity.
                                                          Westerners?                                             The process?
     What that means to you is the chance to operate      The senior management level within recruitment
                                                                                                                  Gaining a position in Asia can be relatively
     at a more senior level than you’re exposed to in     in Asia is fairly top heavy with Westerners but
                                                                                                                  straightforward and amazingly quick so make
     the UK, to be more consultative and less             below that there’s a fairly even split between
                                                                                                                  sure you have considered the move carefully (and
     transactional with your clients and to enrich your   locals and expats. Most businesses work hard            what you will do with your house, car etc) before
     career and life by spending time in a completely     to gain a balance and in an ideal world their staff     you start the ball rolling. Typically you will have
     different culture. Other benefits include the        would all speak the local language. It’s easier         two or three telephone and/or Skype
     opportunity to be central to a whole new             for English speakers in Singapore than places           conversations, and you will need to give two
     continent to explore in your free time and let’s     like Hong Kong, but certain industry sectors            referees who can be contacted by phone. Within
     not forget the climate!                              throughout Asia can accommodate them more               a couple of weeks an offer could be made without
                                                          readily. However, not speaking the language will        you ever stepping foot into Asia. Think this
     But what does working in Asia                        not get in the way of success if you are able and       through carefully though as you want to make the
     really mean to a UK recruiter?                       willing to overcome the cultural sensitivities: it      right choice. It might be in your interest to plan a
     The biggest difference is of course the culture      might just take a bit longer.                           holiday to make sure you know what you’re
     and what that means to you is that you will
                                                                                                                  signing up for. At a more senior level you may be
     need to be sensitive to the differences and be       Who is in demand and where
                                                                                                                  flown in for the last stage but this isn’t always the
     happy to adapt your style accordingly. Since         are the opportunities?                                  case. Relocation is not always a given either so
     the recruitment market is less mature and far        Experienced recruitment consultants are                 don’t expect it and certainly budget without it.
     more relationship focused, if you are a hard-        highly sought after and in Asia there’s also a          Visas take between two and six weeks to come
     nosed recruiter who wants everything
                                                          shortage of strong mid to senior managers. In           through and can accommodate both you and
     yesterday, it might not be for you. If on the
                                                          fact, Asia has been struggling with talent              partner/families as appropriate. So within two
     other hand you understand that relationships
                                                          shortages for 15 years and it’s still one of the        months you could find yourself sitting in a new air
     take work and time but can result in a loyal
                                                          major constraints to business growth. You will          conditioned office wondering what delicacy to
     and committed client base, this could be the
                                                          need to have at least three years’ solid                have for lunch!
     perfect next step to springboard your career.
                                                          recruitment experience and since so much of
                                                                                                                  Food for thought isn’t it??
     The income tax levels are another major              the economies’ GDP’s are made up of Financial
     attraction to the UK recruiter. For example in       Services, a background in this area will be


     To discuss your situation and get an idea about what the
     Asian market can offer you contact Jackie Rees at
     Simply Recruitment jrees@simplyrecruitment.com.au


38                                                                                                                                                      Recruiter 9 March 11
OPINION

                                  JPA: perfectly positioned to help you
                                  exceed your boundaries in recruitment
                                  Robin Clarke, Director, JPA Asia Pacific Pty LTD




          ince 2004, JPA has successfully relocated       To be able to work in Singapore and Hong Kong it      When you’re looking to get away from the

    S     hundreds of experienced UK-based
          recruitment consultants to Asia and
    Australasia.
                                                          is essential to hold a work permit and in both
                                                          locations it is advantageous to have a degree
                                                          coupled with the essential recruitment
                                                                                                                corporate life, both Hong Kong and Singapore
                                                                                                                have expansive areas of countryside, which are
                                                                                                                in complete contrast to the modern and built-up
                                                          experience. However, should you have sufficient       atmosphere of the cities. Here, you are free to
    Within Asia we have placed experienced
                                                          experience there is less of a necessity to have a     relax and enjoy the stunning views, and be
    recruiters in Hong Kong, Singapore and Tokyo
                                                          degree to gain a visa in the Hong Kong market.        reminded of the historic background upon which
    across a variety of sectors. We have
                                                                                                                these two nations were built.
    relationships with major national, international      What are the Hong Kong and
    and boutique brands. We have the ability and the      Singapore recruitment                                 Despite being an appealing place to live, with
    know-how to initiate the process before your                                                                plenty of attractions, stunning views and good
    departure from the UK, which gives you peace of
                                                          markets like to work in?                              food, Hong Kong and Singapore are expensive
    mind knowing you have a role secured, or will         The markets are fast paced and it is very             place to live. Renting and accommodation can
    have had or will have interviews arranged for         competitive between the different consultancies       be extremely expensive; often prices are higher
    your arrival.                                         – a mixture of national, international and            than London.
                                                          boutique brands. The HK and Singapore markets
    At JPA, we look to partner with recruiters who        are very relationship-based and a consultative        Hong Kong and Singapore both have very
    are serious about a move overseas because, just       approach is needed to gain trust from clients.        favourable tax systems, which will give you the
    like our clients, we want recruiters who are not                                                            opportunity to achieve very lucrative earnings
    only moving for a lifestyle change but primarily to   The Chinese attach particular importance to           and in turn lead an affluent lifestyle.
    further their careers.                                relationships in business, and it is natural that
                                                          many new friendships are formed through work          We would advise anyone who moves to these
    Why consider Hong Kong                                both with clients and candidates. As such, the        countries to take cultural differences into
    or Singapore?                                         ability to network and socialise is key to success    consideration. It will obviously take a period of
                                                          within the HK and Singapore markets; expect to        time to settle in but once you do you will enjoy a
    As two of the world’s major financial centres,
                                                          be socialising hard as well as working hard.          fantastic lifestyle, and at the same time develop
    both have fast-growing, free-trade economies
                                                                                                                your career in a buoyant and ever-growing
    and excellent financial infrastructures.              There is a strong ‘ex-pat’ community and within       economy.
    Hong Kong is seen as the gateway into the vast        many recruitment businesses a large proportion
    Chinese market and Singapore has declared             of the consultants will be from overseas markets,
    itself as one of the fastest growing economies in     although it is essential to integrate yourself into   If you have a strong recruitment background
    the world.                                            the local culture and working environment.            within the UK, and are looking to explore a move
                                                          In both markets English is spoken as the primary      overseas, JPA will talk you through the
    In similar fashion to Australia, the economies of
                                                          business language, although you will need to be       opportunities which suit your needs. We will also
    Hong Kong and Singapore are very buoyant, with
                                                          mindful of some cultural differences when             offer advice on salaries and how the process of
    not enough recruiters to meet the demand.
                                                          dealing with and entertaining clients.                relocating to these countries can work for you.
    Therefore we are currently dealing with a large
                                                                                                                With close client relationships across a wide
    number of mandates from clients in both Hong          What is it like to live in HK                         Asia-Pacific network, coupled with more than a
    Kong and Singapore that are wanting to hire
    experienced contingent and search consultants,
                                                          and Singapore?                                        decade’s experience in successfully introducing
                                                                                                                clients to candidates, JPA is perfectly poised to
    team leaders and managers primarily in the IT,        Both are renowned for their spectacular skyline
                                                                                                                help you make that move and exceed your
    accountancy & finance, financial services, HR         and bright lights. Hong Kong and Singapore are
                                                                                                                boundaries in recruitment.
    and legal sectors.                                    vibrant cities and offer great nightlife.




     To find out more about recruitment roles overseas in Asia or Australasia, please
     contact Alice McKeown in JPA’s London office 0207 821 4822
     alice.mckeown@j-p-a.com or Robin Clarke, Director of JPA Asia Pacific,
     on +612 8249 4033 robin.clarke@j-p-a.com                                                                                             www.j-p-a.asia

9 March 11 Recruiter                                                                                                                                                 41
OPINION



                                     China for the New Year: in at the deep end
                                     Antal International’s Sarah Jones reports on the Shanghai experience


    Sarah, can you tell us                                   world’s front line. There is more happening here     few basic phrases. It shows a level of respect
                                                             right now than in any other market in the world      and effort that Chinese nationals really warm to.
    something about your
                                                             and Shanghai is right at the forefront of the
    background and how you’ve                                country’s economic development. With nearly 20
    ended up in Shanghai?                                                                                         What is the working
                                                             million people it’s now China’s most populous city
    Originally from Sussex I did a marketing degree          and almost certainly its most exciting one.
                                                                                                                  environment like on a
    at university and then fell into recruitment,            There’s a real buzz and energy about the place       day-to-day basis?
    initially working for a large IT recruiter. I then set   that makes New York feel positively sleepy and       Very fast moving, very challenging but very
    up a media division for another recruitment              uncool by comparison. So, let’s face it, how         rewarding. There is a huge demand for talent
    specialist before getting the opportunity to make        could I say no?                                      from both international and local companies and,
    more use of my academic training by joining                                                                   if you can satisfy it, you can carve a real niche
    Antal International. I initially worked with chief                                                            for yourself here and build, not just a successful
                                                             Nowhere is ever perfect though,
    executive, Tony Goodwin, and group managing                                                                   desk but a complete business. Having said that I
    director, Graeme Read, to create an in-house
                                                             Sarah. What’s it really like                         think it’s very important that you come to China
    marketing function and was then asked to move            under the glitz?                                     with the right organisation. There are a lot of
    to the franchise arm of the business to help with        Everyone here is in a hurry to get to where          overseas recruitment companies trying to jump
    its international expansion. After five years with       they’re going and get things done, and it can all    on the China bandwagon at the moment and a
    the company I decided I wanted to do the                 be a bit exhausting, particularly in the first few   fair few are falling straight off again. Antal has
    travelling I’d missed out on before and took             weeks. Just negotiating the commute from             been here for over a dozen years now and has
    nearly two years out before coming back into a           apartment to office sometimes leaves me as           over 150 fee earners spread across its offices in
    role supporting the training and development of          bruised and battered as if I’d done a couple of      Shanghai and Beijing. It means we have the sort
    franchisees around the world. It was a great             rounds with David Haye. It’s also still very         of experience and contacts that many of our
    experience and a lot of fun, but before long I felt      bureaucratic. For example, I had nightmares          competitors can only dream about.
    the need to get back to the front line and start         getting my visa as the application forms changed
    generating revenue myself again rather than              at the last minute — several days after I’d
                                                                                                                  What advice would you give to
    helping others to do it. It was then that the            completed and submitted them. And while
                                                             English is becoming increasingly important, the
                                                                                                                  a recruiter thinking about a
    company suggested a move to its Shanghai
    office to handle recruitment in the media and            great majority of people still don’t speak it        move to China?
    communications sectors.                                  outside of the business world, so some               Get used to eating with chopsticks. Get used to
                                                             knowledge of Chinese is vital. Antal has a           working like a lunatic. Buy into Chinese culture.
                                                             fantastic internal network and I used that to find   And most of all, don’t hesitate. If you are really
    A lot of recruiters would be
                                                             a really good local tutor who has already got me     serious about your career, this is the place to be
    hard pressed to point out                                up to a reasonable level, even though I’ve only      over the next few years.
    Shanghai on a map, let alone                             been here since January. Some expatriates do
    move there. What attracted you                           seem to get by without learning the language but
    to the city?                                             I think that showing you are making the effort
    I said I wanted to get back to the front line and        makes all the difference. People are very
    it’s no exaggeration to say that China is now the        impressed, even if you can just come out with a



     For more information about opportunities in China or with Antal in over 30 countries,
     contact James Darlington on +86 10 6410 8866 ext. 211
     or email jdarlington@antal.com.cn or for global opportunities with
     Antal email prc@antal.com

9 March 11 Recruiter                                                                                                                                                   43
Recruiter guide to...


    Asia Pacific                                                                                                      Chris Arnold, managing
                                                                                                                      consultant, Proco
                                                                                                                      Multinationals increasingly
                                                                                                                      feel they must have a presence
                                                                                                                      in Asia, and wherever the
                                                                                                                      money goes, recruiters follow
L




through Singapore and Hong           setting up a 10-strong office in          of Kelly Services in Singapore.
Kong, two city-island states which   Hong Kong, and plans to open in             “It’s because Singapore is
conduct a 1,600 mile love-hate       Singapore and then Shanghai. Its          winning the reputation as the
relationship, but in truth work      managing consultant Chris                 easiest place in Asia in which to
closely and interchangeably.         Arnold says that multinationals           do business. We’re seeing lots of
  Most international recruiters —    increasingly feel they must have a        businesses move operations from
such as Kelly, Robert Walters,       presence in Asia and “wherever            Australia to here. It’s generally
Hays, Adecco and Michael Page        the money goes, recruiters                seen that if you want to be in Asia
— have strong presences in           follow”.                                  you have to be in Singapore.”
either one or both cities, but do      Although some consolidation is            “It’s a well-worn path,” adds
not hold the same market             taking place the small and                Guy Day, chief executive of
dominance as they do in Europe       middle recruiter market remains           Ambition, which has established
or North America.                    strong: to be a recruiter in              offices in both Hong Kong and
  Some larger players cut staff      Singapore or Hong Kong is                 Singapore. “There’s a view that
during the global recession and      usually to work in one of                 London is going to be a long slog
have yet to return to previous       hundreds of small agencies, often         to recovery, so let’s go to Asia and
strengths. However, there has        created by established expats,            make some money there.
been a rush to stake claims in       taking advantage of a market that           “But it’s not that easy — it takes
both cities in recent months, with   puts great reliance on personal           time to build a presence, and it’s
recruiters such as search            relationships and where the idea          only after three or four years that
specialist Green Park and middle     of a preferred supplier is still in its   clients start to take you seriously.
management recruiter Argyll          infancy.                                  There are not that many Chinese
Scott, a subsidiary of Redgrave        “Although there are many                recruiters in Hong Kong or
Partners, opening in Singapore.      recruiters here there’s increasing        Shanghai, so we have to train
  Meanwhile Proco, the supply        pressure on the mid-tier,” says           people up from an earlier stage
chain leader search firm, is         Mark Sparrow, managing director           in their career, but you can’t drop    Downtown Hong Kong



A recruiter’s life building relationships in Asia Pacific
A recruiter who has learned his or her trade in the Western                    would typically earn twice that of his counterpart in Singapore,
school of hard sell, fast talking and quick deals will have to                 and four times that of a peer in Kuala Lumpur. Now a Londoner
adapt sharpish to the intimate style of business in Asia Pacific.              and a Singaporean would be on a fairly even footing.
  “Getting on here is all about developing relationships,” says                  Where those working in Asia Pacific really benefit, though, is
Robert Walters managing director Andrea Ross, whose patch                      via low levels of tax. Even the highest earning recruiters are
covers Singapore and Malaysia.                                                 unlikely to pay more than 20% tax in Singapore, while in Hong
  “You have to adopt a long-term strategy in building                          Kong income is taxed after rent — usually the biggest single
connections — rounds of golf, restaurant meals after work.You                  outgoing — with sizable tax free allowances and income tax
have to be a mature, more traditional recruiter willing to spend               levels rarely rising above 15%: some pay as little as five%.
time getting to know people.”                                                    The numbers of expats working in Asia Pacific varies greatly
  What most recruitment firms in Asia Pacific look for from                    between nations. For example, more than a third of Singapore’s
potential employees is sensitivity and staying power:                          population is foreign-born, while in Hong Kong they account
understanding and respecting a different business culture and                  for less than 5% despite it having been a British colony until 14
an intention to stay more than a few years.                                    years ago.
  Kelly’s Mark Sparrow adds: “The impetus is on building                         Hong Kong is the faster, racier of the three main Asia Pacific
relationships. If you come here for quick gains you may get one                recruitment centres, typically appealing to 20 somethings who
or two successes but you’ll eventually fail. The people that                   enjoy a work hard, play hard attitude. Singapore, meanwhile, is
thrive are those that take time to build relationships.Viewed                  called the Switzerland of Asia because it is ordered, safe,
from the UK, Asia Pacific might appear to be a backwater of                    clean, and appeals to those with families.
recruitment. The truth is that it works in a different way, and is               The main criteria for working in Japan, says Swan, is
as dynamic and sophisticated as any other part of the world.”                  cultural: willingness to adapt and identify with the way of life is
  Wage levels in the region vary widely, but as the industry                   critical. Indeed many of his staff come from those who have
matures they are coming into line with those of the UK.                        gone to Japan to teach English and turn to recruiting as a way of
  Robert Walters’ David Swan says in Japan commissions for                     staying in the country. “It may be traditional recruiting but
large international deals are considerable — between 30% and                   working in South Asia means long hours,” says Ross. “It’s not
45%. Hunter adds that five years ago a recruiter in London                     finishing in the office for tennis at six. It’s hard work.”




44                                                                                                                                 Recruiter 9 March 11
www.recruiter.co.uk




                                               Dilal Ranasinghe, managing                                          John Hunter, Redgrave
                                               director, Argyll Scott                                              Partners
                                               This is a very relationship-                                        Asia Pacific is driven in part
                                               driven market. People don’t                                         by the global shift of power
                                               like being sold to, and                                             from North America and
                                               certainly don’t like pressure                                       Europe
                                               selling



                                                                            Market your individuality
                                                                            “The thing that really cripples you in Hong Kong is the social
                                                                            life,” says Dilal Ranasinghe. “It’s so easy to go out — if you
                                                                            want to make money keep a cap on your social life.”
                                                                              Ranasinghe, managing director of Argyll Scott’s commerce
                                                                            division, moved to Hong Kong with his partner three years
                                                                            ago. He had been partly brought up in Asia and, after starting
                                                                            his career in London, decided he wanted to move there again.
                                                                              He says one of the biggest adaptations he has had to make is
                                                                            in technique: “This is a very relationship-driven market.
                                                                            People don’t like being sold to, and certainly don’t like
                                                                            pressure selling.
                                                                              “One of the first things any client wants to know is how long
                                                                            you’ve been in Asia. If you can say three to six years you can
                                                                            see them relax and open up. If you say you’ve just arrived
                                                                            they’ll grill you. Hong Kong and Singapore are such transient
                                                                            cities, and they want to make sure any relationship they
                                                                            develop is for the longer term.”
                                                                              Ranasinghe says successful recruiters in Asia Pacific
                                                                            market themselves as individual brands rather than as parts
                                                                            of a corporation. Despite its dynamism and transience, Hong
                                                                            Kong is a small market where everyone knows everyone and
a lot of foreigners on the market     Pacific than Singapore, Hong          personal recommendation carries weight.
and expect the operation to fly.”     Kong and Tokyo. Increasingly            There is one downside to working in Hong Kong: it is not a
   Many senior recruiters working     recruiters are servicing other        job for those who like their beauty sleep: “Recruiters in Hong
in Asia Pacific have the phrase       nations directly as their             Kong work longer hours than counterparts in the UK or US. It’s
‘ex-Japan’ slipped quietly into       economies modernise. For              partly because they have to take calls from other parts of the
their job titles, a quiet admission   example, late last year Robert        world, which means they’re regularly working until 7.30-8pm.
that the Japanese market is           Walters opened an office in South     Fortunately, locals in Hong Kong are not morning people.”
distinct from other parts of the      Korea, while technical recruiter
region.                               Fircroft has recently opened in
   In comparison with the             both Malaysia and Thailand.
rocketing growth of the rest of          Vietnam’s economy is growing
the region Japan is struggling,       at 6.5%, driven by a                    The great opportunity, though,        with challenges and one in which
after two decades, to recover the     manufacturing economy, and has        in Asia Pacific is China. Up to now     a number of recruiters have had
drive that made it a post-war         been forecast to become the           most recruiters trying to break         their fingers burnt. The mainland
economic miracle. Ironically this     fastest growing of all Asia Pacific   into the People’s Republic have         does not use English as its main
makes its recruitment market a        nations by 2025.                      been content to use Hong Kong           business language — indeed its
rather promising one.                    That has been matched by 7%        as a stepping stone and Beijing         Mandarin is very different from
   “Compared with Europe or           growth in Malaysia as it switches     as their great leap forward into        Hong Kong’s Cantonese. Nor
North America the Japanese            from an economy based on              China proper.                           does it use the English legal
recruitment market is                 agriculture to one on technology        But, says James Bennett,              system adopted by Singapore
underdeveloped,” says David           and financial services.               managing director of                    and Hong Kong.
Swan, Robert Walters’ managing           Meanwhile, the third Asian         eFinancialCareers.com in Asia,             “It’s actually quite hard to
director in Japan and South           tiger, South Korea — which did        there is now interest in cities such    place non-mainland Chinese in
Korea.                                not go into recession during the      as Shenzhen and Shanghai,               cities like Beijing and Shanghai,
   “Recruitment, in the past, was     credit crunch — is clawing ahead      particularly for financial services.    even from Singapore, Taiwan
based around jobs for life.           with aggressive exports of              “It’s no secret Shanghai intends      and Hong Kong,” he adds. “A lot
People joined a business, were        electronics, textiles, ships and      becoming a global financial             of mainland Chinese have been
tried out in various roles and        cars.                                 centre by 2026,” he adds. “The          overseas to university and are
then promoted internally. It             Taiwan, the final tiger, is        thing they really need is talent:       starting to fill senior roles like
meant there wasn’t much               showing its stripes with an           there’s a great opportunity for         managers and accountants.
recruiting taking place. That’s       economy that grew by 10% last         recruiters to help deepen that          It’s also difficult to get senior
now changing but it’s still a         year as it moves from                 pool.”                                  people to relocate to the
strong element –– and South           manufacturing towards services,         Ambition’s Day says that              mainland because wages are
Korea is 10 years behind that.”       technology and creative               although there is growing interest      often well below their levels
   However, there is more to Asia     industries.                           in mainland China, it is a market       of expectation.”

9 March 11 Recruiter                                                                                                                                45

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Recruitment Guide to South East Asia

  • 1. Recruiter guide to... www.recruiter.co.uk Asia Pacific CONTENTS Region looks full of 34 recruitment promise Connected Group 37 Opinion Simply Recruitment 38 Opinion JPA Opinion 41 Antal Opinion 43 Economies in the West still seem to be licking their wounds from the aftermath of the global financial crisis. Despite positive signals, overall growth is tentative to say the least, as business remains wary of the fragile state of the Eurozone and the inflation-making price of oil due to the situation in the Middle East. The Asian tigers, by contrast, appear to have woken from hibernation and are roaring at the world to come and join in their growth. Countries such as Hong Kong, Singapore, Vietnam, Taiwan, Thailand and of course China are witnessing a boom in the recruitment market and need experienced recruiters to help them meet their challenges. Recruiter’s Guide to Asia Pacific opens up the world of recruitment in the region and reveals the good — and the bad — points of working out there. Read their experiences and decide if the crouching tigers can unleash your hidden dragon... DeeDee Doke Editor, Guide to Asia Pacific 9 March 11 Recruiter 33
  • 2. Recruiter guide to... www.recruiter.co.uk Asia Pacific Region looks full of recruitment promise Prospects for recruiters seem to be nearly as hot as the region’s many countries. Kurt Jacobs investigates what the reality is for recruiters looking to relocate and where the best opportunities are t’s the heat that hits first: a I blast that causes a sharp intake of breath in any European visitor stepping off at a South-East Asian airport. And it’s not just the air that’s hot, for while the UK’s economy is frozen in near recession, Asia Pacific’s wealth and recruitment sector are rising like mercury. Last year the region’s economy expanded by 8.6%. It is predicted that during 2011, Asia Pacific’s rush for growth will barely break stride at 7.6%. “It’s going gangbusters. Recruitment here is an incredibly dynamic industry,” says Steven Yeong, of Singaporean recruitment training consultancy Hof. “Yes, the credit crunch hit the region, but within four months the economy was growing again across a range of sectors — IT, financial services, manufacturing, green tech.” “Asia Pacific is growing at an incredible rate,” adds John Hunter, who has worked across the region and is now developing a presence there for Redgrave Partners. “It’s driven in part by the global shift of power from North America and Europe, and partly because recruitment here is still a relatively immature market.” Although the region’s recruitment market is spread across more than 20 countries L most high-level work is handled 34 Recruiter 9 March 11
  • 3. You won’t always find pearls in your oysters, we will..... The word pearl has become a metaphor for something rare, fine and admirable. At Carlin Hall we look for the same qualities in our candidates. Drawing on our years of experience working for market leading recruitment organisations, we represent high calibre, career orientated candidates and introduce them to the best recruitment businesses in the industry. We have an excellent knowledge of our client base and are proud to represent them. We operate at all times with the utmost confidentiality, honesty and integrity and have built a reputation as a brand that can be trusted. Please call for a confidential conversation 0845 643 9670 Or email info@carlinhall.co.uk Alternatively please visit our website: www.carlinhall.co.uk
  • 4.
  • 5. OPINION Asia Connection – The markets in Asia are currently booming Mathew Gollop, Group Managing Director of ConnectedGroup talks about the region and the company’s growth and challenges I arrived in Hong Kong in February 2001 to join business. Emerging markets by definition are We look for people that are motivated by how ConnectedGroup. My plane landed as the dot highly entrepreneurial and with a commitment they can develop their career as opposed to com bubble burst, and following the a to building meaningful relationships and just the opportunity to work overseas. The management buy-out 12 months later, which I seeking to add value at every turn the results markets are busy but they are highly led, we weathered a prolonged downturn which are rewarding. As an example, in the last competitive and need people with that included the impact of SARS. By 2003 a month we have: commercial edge to really make a difference. significant corner was turned, where we began We generally recruit more experienced – sat at the Boardroom table with a multi-billion a growth trajectory from seven people in one consultants and this translates into the quality (US$) Hong Kong company on a global office to eighty five across five offices which of our delivery and how we are perceived by acquisition spree, we worked exclusively on gave a geographical reach of Asia and the hiring across the top tier of three new our clients. Our company page on LinkedIn Middle East by mid 2008. The recent Global additional organisational charts. shows that 60% of people at ConnectedGroup crisis has again brought its challenges which possess five to10 years experience compared have been overcome by acquiring new investors. – worked closely with a new China focused to 38% of similar companies. Operating in an This enabled us to rebuild and also restructure to private equity fund which aims to be worth environment of experienced peers makes a become our strongest team yet with an US$20bn in value in 10 years, and started big difference to your personal development. exceptional and optimistic outlook as we ride the hiring the core operational team. upturn. ConnectedGroup as now at a ‘moment in – advised a €65m pre-IPO ecommerce business Asian markets are challenging in many ways. time’ – one of those points in history where it can on how to structure their management team You need to be professionally aggressive without be a career defining choice to be involved. and, as a result, received exclusive searches being personally aggressive and have an open for two roles and gotten a foot in the door to mind to understand some of the cultural Running ConnectedGroup has given me the grow with the business and work directly with subtleties that shape the business dynamic. opportunity to work across a broad range of industry verticals including banking the founder. (investment and commercial/retail), Hong Kong and Singapore are amazing places manufacturing, supply chain, consumer, In order to meet our goal of growing to 200-250 to live being convenient, safe and lively. With technology, healthcare and professional staff in the next three years our leadership team access to such a diverse range of social, services to name a few which have then needs to be released and enabled to bring historical and natural experiences very few cascaded down into fully operational significant value as both people and business places in the world compare. Combine this practices. This has given me a good overview developers. This is why we are working on with the highly competitive tax environment of how the region is structured in terms of evolving our internal talent plus recruiting current and if you can deal with the distance from industry focus in addition to the cultural and future leaders that will help us shape the home then its hard to think why you would be differences that exist. future. If you work for a big brand then the name anywhere else right now. above the door tells you what you need to know The region offers a real opportunity to truly about the culture – at ConnectedGroup we are all consult as opposed to simply transact involved in defining the culture for ourselves. Mathew Gollop, Group Managing Director, ConnectedGroup T : +852 3972 5874 F : +852 3972 5897 E : mat@connectedgroup.com Visit us at www.connectedgroup.com 9 March 11 Recruiter 37
  • 6. COMMUNITY CONTENT OPINION Asian Focus Overview of Marketplace and Sectors Jackie Rees, Simply Recruitment f you’re considering a move to Asia then there Hong Kong it’s a flat rate of 15% and in Singapore highly sought after. Other areas in demand are I is no better time. As a recruiter you’ll be delighted to hear that whilst Asia’s economy took a big dip during the recession, it was there’s a sliding scale up to a maximum of 20%. Cost of living is fairly high but you can still enjoy a great standard of living. And it’s not just the IT and T, Digital, Sales, Marketing and Legal. Solid experience really means that you can demonstrate your knowledge in your market amongst the first to recover. place for single people; families also relocate sector and have a steady track record of and settle well too. developing business within it. For all overseas So why Asia? hires a stable employment background is There are many good reasons to explore the What about the language and necessary although there is obviously an Asian market for your next career move. There how dominated is the understanding that the last couple of years is certainly money to be made but it’s not all recruitment industry with have proved to be a challenge for many. about the money. The Asian market is typically a little less mature and that creates opportunity. Westerners? The process? What that means to you is the chance to operate The senior management level within recruitment Gaining a position in Asia can be relatively at a more senior level than you’re exposed to in in Asia is fairly top heavy with Westerners but straightforward and amazingly quick so make the UK, to be more consultative and less below that there’s a fairly even split between sure you have considered the move carefully (and transactional with your clients and to enrich your locals and expats. Most businesses work hard what you will do with your house, car etc) before career and life by spending time in a completely to gain a balance and in an ideal world their staff you start the ball rolling. Typically you will have different culture. Other benefits include the would all speak the local language. It’s easier two or three telephone and/or Skype opportunity to be central to a whole new for English speakers in Singapore than places conversations, and you will need to give two continent to explore in your free time and let’s like Hong Kong, but certain industry sectors referees who can be contacted by phone. Within not forget the climate! throughout Asia can accommodate them more a couple of weeks an offer could be made without readily. However, not speaking the language will you ever stepping foot into Asia. Think this But what does working in Asia not get in the way of success if you are able and through carefully though as you want to make the really mean to a UK recruiter? willing to overcome the cultural sensitivities: it right choice. It might be in your interest to plan a The biggest difference is of course the culture might just take a bit longer. holiday to make sure you know what you’re and what that means to you is that you will signing up for. At a more senior level you may be need to be sensitive to the differences and be Who is in demand and where flown in for the last stage but this isn’t always the happy to adapt your style accordingly. Since are the opportunities? case. Relocation is not always a given either so the recruitment market is less mature and far Experienced recruitment consultants are don’t expect it and certainly budget without it. more relationship focused, if you are a hard- highly sought after and in Asia there’s also a Visas take between two and six weeks to come nosed recruiter who wants everything shortage of strong mid to senior managers. In through and can accommodate both you and yesterday, it might not be for you. If on the fact, Asia has been struggling with talent partner/families as appropriate. So within two other hand you understand that relationships shortages for 15 years and it’s still one of the months you could find yourself sitting in a new air take work and time but can result in a loyal major constraints to business growth. You will conditioned office wondering what delicacy to and committed client base, this could be the need to have at least three years’ solid have for lunch! perfect next step to springboard your career. recruitment experience and since so much of Food for thought isn’t it?? The income tax levels are another major the economies’ GDP’s are made up of Financial attraction to the UK recruiter. For example in Services, a background in this area will be To discuss your situation and get an idea about what the Asian market can offer you contact Jackie Rees at Simply Recruitment jrees@simplyrecruitment.com.au 38 Recruiter 9 March 11
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  • 9. OPINION JPA: perfectly positioned to help you exceed your boundaries in recruitment Robin Clarke, Director, JPA Asia Pacific Pty LTD ince 2004, JPA has successfully relocated To be able to work in Singapore and Hong Kong it When you’re looking to get away from the S hundreds of experienced UK-based recruitment consultants to Asia and Australasia. is essential to hold a work permit and in both locations it is advantageous to have a degree coupled with the essential recruitment corporate life, both Hong Kong and Singapore have expansive areas of countryside, which are in complete contrast to the modern and built-up experience. However, should you have sufficient atmosphere of the cities. Here, you are free to Within Asia we have placed experienced experience there is less of a necessity to have a relax and enjoy the stunning views, and be recruiters in Hong Kong, Singapore and Tokyo degree to gain a visa in the Hong Kong market. reminded of the historic background upon which across a variety of sectors. We have these two nations were built. relationships with major national, international What are the Hong Kong and and boutique brands. We have the ability and the Singapore recruitment Despite being an appealing place to live, with know-how to initiate the process before your plenty of attractions, stunning views and good departure from the UK, which gives you peace of markets like to work in? food, Hong Kong and Singapore are expensive mind knowing you have a role secured, or will The markets are fast paced and it is very place to live. Renting and accommodation can have had or will have interviews arranged for competitive between the different consultancies be extremely expensive; often prices are higher your arrival. – a mixture of national, international and than London. boutique brands. The HK and Singapore markets At JPA, we look to partner with recruiters who are very relationship-based and a consultative Hong Kong and Singapore both have very are serious about a move overseas because, just approach is needed to gain trust from clients. favourable tax systems, which will give you the like our clients, we want recruiters who are not opportunity to achieve very lucrative earnings only moving for a lifestyle change but primarily to The Chinese attach particular importance to and in turn lead an affluent lifestyle. further their careers. relationships in business, and it is natural that many new friendships are formed through work We would advise anyone who moves to these Why consider Hong Kong both with clients and candidates. As such, the countries to take cultural differences into or Singapore? ability to network and socialise is key to success consideration. It will obviously take a period of within the HK and Singapore markets; expect to time to settle in but once you do you will enjoy a As two of the world’s major financial centres, be socialising hard as well as working hard. fantastic lifestyle, and at the same time develop both have fast-growing, free-trade economies your career in a buoyant and ever-growing and excellent financial infrastructures. There is a strong ‘ex-pat’ community and within economy. Hong Kong is seen as the gateway into the vast many recruitment businesses a large proportion Chinese market and Singapore has declared of the consultants will be from overseas markets, itself as one of the fastest growing economies in although it is essential to integrate yourself into If you have a strong recruitment background the world. the local culture and working environment. within the UK, and are looking to explore a move In both markets English is spoken as the primary overseas, JPA will talk you through the In similar fashion to Australia, the economies of business language, although you will need to be opportunities which suit your needs. We will also Hong Kong and Singapore are very buoyant, with mindful of some cultural differences when offer advice on salaries and how the process of not enough recruiters to meet the demand. dealing with and entertaining clients. relocating to these countries can work for you. Therefore we are currently dealing with a large With close client relationships across a wide number of mandates from clients in both Hong What is it like to live in HK Asia-Pacific network, coupled with more than a Kong and Singapore that are wanting to hire experienced contingent and search consultants, and Singapore? decade’s experience in successfully introducing clients to candidates, JPA is perfectly poised to team leaders and managers primarily in the IT, Both are renowned for their spectacular skyline help you make that move and exceed your accountancy & finance, financial services, HR and bright lights. Hong Kong and Singapore are boundaries in recruitment. and legal sectors. vibrant cities and offer great nightlife. To find out more about recruitment roles overseas in Asia or Australasia, please contact Alice McKeown in JPA’s London office 0207 821 4822 alice.mckeown@j-p-a.com or Robin Clarke, Director of JPA Asia Pacific, on +612 8249 4033 robin.clarke@j-p-a.com www.j-p-a.asia 9 March 11 Recruiter 41
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  • 11. OPINION China for the New Year: in at the deep end Antal International’s Sarah Jones reports on the Shanghai experience Sarah, can you tell us world’s front line. There is more happening here few basic phrases. It shows a level of respect right now than in any other market in the world and effort that Chinese nationals really warm to. something about your and Shanghai is right at the forefront of the background and how you’ve country’s economic development. With nearly 20 ended up in Shanghai? What is the working million people it’s now China’s most populous city Originally from Sussex I did a marketing degree and almost certainly its most exciting one. environment like on a at university and then fell into recruitment, There’s a real buzz and energy about the place day-to-day basis? initially working for a large IT recruiter. I then set that makes New York feel positively sleepy and Very fast moving, very challenging but very up a media division for another recruitment uncool by comparison. So, let’s face it, how rewarding. There is a huge demand for talent specialist before getting the opportunity to make could I say no? from both international and local companies and, more use of my academic training by joining if you can satisfy it, you can carve a real niche Antal International. I initially worked with chief for yourself here and build, not just a successful Nowhere is ever perfect though, executive, Tony Goodwin, and group managing desk but a complete business. Having said that I director, Graeme Read, to create an in-house Sarah. What’s it really like think it’s very important that you come to China marketing function and was then asked to move under the glitz? with the right organisation. There are a lot of to the franchise arm of the business to help with Everyone here is in a hurry to get to where overseas recruitment companies trying to jump its international expansion. After five years with they’re going and get things done, and it can all on the China bandwagon at the moment and a the company I decided I wanted to do the be a bit exhausting, particularly in the first few fair few are falling straight off again. Antal has travelling I’d missed out on before and took weeks. Just negotiating the commute from been here for over a dozen years now and has nearly two years out before coming back into a apartment to office sometimes leaves me as over 150 fee earners spread across its offices in role supporting the training and development of bruised and battered as if I’d done a couple of Shanghai and Beijing. It means we have the sort franchisees around the world. It was a great rounds with David Haye. It’s also still very of experience and contacts that many of our experience and a lot of fun, but before long I felt bureaucratic. For example, I had nightmares competitors can only dream about. the need to get back to the front line and start getting my visa as the application forms changed generating revenue myself again rather than at the last minute — several days after I’d What advice would you give to helping others to do it. It was then that the completed and submitted them. And while English is becoming increasingly important, the a recruiter thinking about a company suggested a move to its Shanghai office to handle recruitment in the media and great majority of people still don’t speak it move to China? communications sectors. outside of the business world, so some Get used to eating with chopsticks. Get used to knowledge of Chinese is vital. Antal has a working like a lunatic. Buy into Chinese culture. fantastic internal network and I used that to find And most of all, don’t hesitate. If you are really A lot of recruiters would be a really good local tutor who has already got me serious about your career, this is the place to be hard pressed to point out up to a reasonable level, even though I’ve only over the next few years. Shanghai on a map, let alone been here since January. Some expatriates do move there. What attracted you seem to get by without learning the language but to the city? I think that showing you are making the effort I said I wanted to get back to the front line and makes all the difference. People are very it’s no exaggeration to say that China is now the impressed, even if you can just come out with a For more information about opportunities in China or with Antal in over 30 countries, contact James Darlington on +86 10 6410 8866 ext. 211 or email jdarlington@antal.com.cn or for global opportunities with Antal email prc@antal.com 9 March 11 Recruiter 43
  • 12. Recruiter guide to... Asia Pacific Chris Arnold, managing consultant, Proco Multinationals increasingly feel they must have a presence in Asia, and wherever the money goes, recruiters follow L through Singapore and Hong setting up a 10-strong office in of Kelly Services in Singapore. Kong, two city-island states which Hong Kong, and plans to open in “It’s because Singapore is conduct a 1,600 mile love-hate Singapore and then Shanghai. Its winning the reputation as the relationship, but in truth work managing consultant Chris easiest place in Asia in which to closely and interchangeably. Arnold says that multinationals do business. We’re seeing lots of Most international recruiters — increasingly feel they must have a businesses move operations from such as Kelly, Robert Walters, presence in Asia and “wherever Australia to here. It’s generally Hays, Adecco and Michael Page the money goes, recruiters seen that if you want to be in Asia — have strong presences in follow”. you have to be in Singapore.” either one or both cities, but do Although some consolidation is “It’s a well-worn path,” adds not hold the same market taking place the small and Guy Day, chief executive of dominance as they do in Europe middle recruiter market remains Ambition, which has established or North America. strong: to be a recruiter in offices in both Hong Kong and Some larger players cut staff Singapore or Hong Kong is Singapore. “There’s a view that during the global recession and usually to work in one of London is going to be a long slog have yet to return to previous hundreds of small agencies, often to recovery, so let’s go to Asia and strengths. However, there has created by established expats, make some money there. been a rush to stake claims in taking advantage of a market that “But it’s not that easy — it takes both cities in recent months, with puts great reliance on personal time to build a presence, and it’s recruiters such as search relationships and where the idea only after three or four years that specialist Green Park and middle of a preferred supplier is still in its clients start to take you seriously. management recruiter Argyll infancy. There are not that many Chinese Scott, a subsidiary of Redgrave “Although there are many recruiters in Hong Kong or Partners, opening in Singapore. recruiters here there’s increasing Shanghai, so we have to train Meanwhile Proco, the supply pressure on the mid-tier,” says people up from an earlier stage chain leader search firm, is Mark Sparrow, managing director in their career, but you can’t drop Downtown Hong Kong A recruiter’s life building relationships in Asia Pacific A recruiter who has learned his or her trade in the Western would typically earn twice that of his counterpart in Singapore, school of hard sell, fast talking and quick deals will have to and four times that of a peer in Kuala Lumpur. Now a Londoner adapt sharpish to the intimate style of business in Asia Pacific. and a Singaporean would be on a fairly even footing. “Getting on here is all about developing relationships,” says Where those working in Asia Pacific really benefit, though, is Robert Walters managing director Andrea Ross, whose patch via low levels of tax. Even the highest earning recruiters are covers Singapore and Malaysia. unlikely to pay more than 20% tax in Singapore, while in Hong “You have to adopt a long-term strategy in building Kong income is taxed after rent — usually the biggest single connections — rounds of golf, restaurant meals after work.You outgoing — with sizable tax free allowances and income tax have to be a mature, more traditional recruiter willing to spend levels rarely rising above 15%: some pay as little as five%. time getting to know people.” The numbers of expats working in Asia Pacific varies greatly What most recruitment firms in Asia Pacific look for from between nations. For example, more than a third of Singapore’s potential employees is sensitivity and staying power: population is foreign-born, while in Hong Kong they account understanding and respecting a different business culture and for less than 5% despite it having been a British colony until 14 an intention to stay more than a few years. years ago. Kelly’s Mark Sparrow adds: “The impetus is on building Hong Kong is the faster, racier of the three main Asia Pacific relationships. If you come here for quick gains you may get one recruitment centres, typically appealing to 20 somethings who or two successes but you’ll eventually fail. The people that enjoy a work hard, play hard attitude. Singapore, meanwhile, is thrive are those that take time to build relationships.Viewed called the Switzerland of Asia because it is ordered, safe, from the UK, Asia Pacific might appear to be a backwater of clean, and appeals to those with families. recruitment. The truth is that it works in a different way, and is The main criteria for working in Japan, says Swan, is as dynamic and sophisticated as any other part of the world.” cultural: willingness to adapt and identify with the way of life is Wage levels in the region vary widely, but as the industry critical. Indeed many of his staff come from those who have matures they are coming into line with those of the UK. gone to Japan to teach English and turn to recruiting as a way of Robert Walters’ David Swan says in Japan commissions for staying in the country. “It may be traditional recruiting but large international deals are considerable — between 30% and working in South Asia means long hours,” says Ross. “It’s not 45%. Hunter adds that five years ago a recruiter in London finishing in the office for tennis at six. It’s hard work.” 44 Recruiter 9 March 11
  • 13. www.recruiter.co.uk Dilal Ranasinghe, managing John Hunter, Redgrave director, Argyll Scott Partners This is a very relationship- Asia Pacific is driven in part driven market. People don’t by the global shift of power like being sold to, and from North America and certainly don’t like pressure Europe selling Market your individuality “The thing that really cripples you in Hong Kong is the social life,” says Dilal Ranasinghe. “It’s so easy to go out — if you want to make money keep a cap on your social life.” Ranasinghe, managing director of Argyll Scott’s commerce division, moved to Hong Kong with his partner three years ago. He had been partly brought up in Asia and, after starting his career in London, decided he wanted to move there again. He says one of the biggest adaptations he has had to make is in technique: “This is a very relationship-driven market. People don’t like being sold to, and certainly don’t like pressure selling. “One of the first things any client wants to know is how long you’ve been in Asia. If you can say three to six years you can see them relax and open up. If you say you’ve just arrived they’ll grill you. Hong Kong and Singapore are such transient cities, and they want to make sure any relationship they develop is for the longer term.” Ranasinghe says successful recruiters in Asia Pacific market themselves as individual brands rather than as parts of a corporation. Despite its dynamism and transience, Hong Kong is a small market where everyone knows everyone and a lot of foreigners on the market Pacific than Singapore, Hong personal recommendation carries weight. and expect the operation to fly.” Kong and Tokyo. Increasingly There is one downside to working in Hong Kong: it is not a Many senior recruiters working recruiters are servicing other job for those who like their beauty sleep: “Recruiters in Hong in Asia Pacific have the phrase nations directly as their Kong work longer hours than counterparts in the UK or US. It’s ‘ex-Japan’ slipped quietly into economies modernise. For partly because they have to take calls from other parts of the their job titles, a quiet admission example, late last year Robert world, which means they’re regularly working until 7.30-8pm. that the Japanese market is Walters opened an office in South Fortunately, locals in Hong Kong are not morning people.” distinct from other parts of the Korea, while technical recruiter region. Fircroft has recently opened in In comparison with the both Malaysia and Thailand. rocketing growth of the rest of Vietnam’s economy is growing the region Japan is struggling, at 6.5%, driven by a The great opportunity, though, with challenges and one in which after two decades, to recover the manufacturing economy, and has in Asia Pacific is China. Up to now a number of recruiters have had drive that made it a post-war been forecast to become the most recruiters trying to break their fingers burnt. The mainland economic miracle. Ironically this fastest growing of all Asia Pacific into the People’s Republic have does not use English as its main makes its recruitment market a nations by 2025. been content to use Hong Kong business language — indeed its rather promising one. That has been matched by 7% as a stepping stone and Beijing Mandarin is very different from “Compared with Europe or growth in Malaysia as it switches as their great leap forward into Hong Kong’s Cantonese. Nor North America the Japanese from an economy based on China proper. does it use the English legal recruitment market is agriculture to one on technology But, says James Bennett, system adopted by Singapore underdeveloped,” says David and financial services. managing director of and Hong Kong. Swan, Robert Walters’ managing Meanwhile, the third Asian eFinancialCareers.com in Asia, “It’s actually quite hard to director in Japan and South tiger, South Korea — which did there is now interest in cities such place non-mainland Chinese in Korea. not go into recession during the as Shenzhen and Shanghai, cities like Beijing and Shanghai, “Recruitment, in the past, was credit crunch — is clawing ahead particularly for financial services. even from Singapore, Taiwan based around jobs for life. with aggressive exports of “It’s no secret Shanghai intends and Hong Kong,” he adds. “A lot People joined a business, were electronics, textiles, ships and becoming a global financial of mainland Chinese have been tried out in various roles and cars. centre by 2026,” he adds. “The overseas to university and are then promoted internally. It Taiwan, the final tiger, is thing they really need is talent: starting to fill senior roles like meant there wasn’t much showing its stripes with an there’s a great opportunity for managers and accountants. recruiting taking place. That’s economy that grew by 10% last recruiters to help deepen that It’s also difficult to get senior now changing but it’s still a year as it moves from pool.” people to relocate to the strong element –– and South manufacturing towards services, Ambition’s Day says that mainland because wages are Korea is 10 years behind that.” technology and creative although there is growing interest often well below their levels However, there is more to Asia industries. in mainland China, it is a market of expectation.” 9 March 11 Recruiter 45