What should be in your social media toolbelt?

1. Social Media Toolbelt WHAT SHOULD BE IN A SOCIAL MEDIA TOOLBELT? Tuesday, April 9, 13 1

2. ? Tuesday, April 9, 13 2

3. ? Hi! I’m @madelinesen, a Mizzou J-school grad. Hails from MO & CO. Calls Portsmouth, NH home. Tweets about #media, #eco, #recipes @edSocialMedia Tuesday, April 9, 13 2

4. ? Who am I? Hi! I’m @madelinesen, a Mizzou J-school grad. Hails from MO & CO. Calls Portsmouth, NH home. Tweets about #media, #eco, #recipes @edSocialMedia Tuesday, April 9, 13 2

5. ? Who am I? Hi! I’m @madelinesen, a Mizzou J-school grad. Hails from MO & CO. Calls Portsmouth, NH home. Tweets about #media, #eco, #recipes @edSocialMedia Tuesday, April 9, 13 2

6. ? Tuesday, April 9, 13 3

7. ? edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media. With our blog, webinars, workshops and summits, we show, tell and teach social media. In just three short years, edSocialMedia has trained more than 1,800 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. Tuesday, April 9, 13 3

8. ? Who are we? edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media. With our blog, webinars, workshops and summits, we show, tell and teach social media. In just three short years, edSocialMedia has trained more than 1,800 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. Tuesday, April 9, 13 3

9. ? Who are we? edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media. With our blog, webinars, workshops and summits, we show, tell and teach social media. In just three short years, edSocialMedia has trained more than 1,800 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. Tuesday, April 9, 13 3

10. Big Day Tuesday, April 9, 13 4

13. Visual Web Tuesday, April 9, 13 5

16. Visual Web Tuesday, April 9, 13 6 Visual Identity and Web: Rise in visual web elicits a new way of playing in the sandbox. Brand ambassadorship: empower the community to tell stories for you. Storytelling: Humanize and share experiences. Curation: Tapping the resources at hand. >>All of this shows the authenticity at a school, the true humanization of what happens within the school walls... When we show rather than tell, we fulﬁll a mantra of what we as educators seek to provide. We give our students lessons to learn, the tools to get there, rather than just landing on the end goal.

19. Outbound Marketing Tuesday, April 9, 13 7 Before we keep going on how to accomplish such strong visual iden7ty and representa7on, we have to come back to the tools at hand, and we have to ﬁgure out how we got here.

20. Outbound Marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Tuesday, April 9, 13 7 Before we keep going on how to accomplish such strong visual iden7ty and representa7on, we have to come back to the tools at hand, and we have to ﬁgure out how we got here.

21. Inbound Marketing wikipedia Tuesday, April 9, 13 8 For me it boils down to this... Schools have to re-‐think about the way they cra@ content. They are now the media organiza7on. They are the journalists and the reporters.

22. Inbound Marketing “Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they "buy, beg, or bug their way in"” wikipedia Tuesday, April 9, 13 8 For me it boils down to this... Schools have to re-‐think about the way they cra@ content. They are now the media organiza7on. They are the journalists and the reporters.

23. Content Tuesday, April 9, 13 9

24. Content Create content that people actually want to see. Tuesday, April 9, 13 9

29. Content Create content that people actually want to see. Engaging Facebook posts. Tuesday, April 9, 13 9

30. Content Create content that people actually want to see. Engaging Slices of Facebook life in the posts. classroom. Tuesday, April 9, 13 9

31. Content Create content that people actually want to see. Engaging Slices of A peak Facebook life in the behind the posts. classroom. curtain. Tuesday, April 9, 13 9

32. Content Create content that people actually want to see. Engaging Slices of A peak Stories Facebook life in the behind the behind the posts. classroom. curtain. school. Tuesday, April 9, 13 9

33. Time Out Hold on... Tuesday, April 9, 13 10

34. Social Media wikipedia Tuesday, April 9, 13 11 For me it boils down to this... Schools have to re-‐think about the way they cra@ content. They are now the media organiza7on. They are the journalists and the reporters.

35. Social Media “Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks ..."a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content ... via which individuals and communities share, co-create, discuss, and modify user- generated content.” wikipedia Tuesday, April 9, 13 11 For me it boils down to this... Schools have to re-‐think about the way they cra@ content. They are now the media organiza7on. They are the journalists and the reporters.

36. Social Tuesday, April 9, 13 12

37. Social These tools allow for a real conversation between publisher & fans/friends. We "earn our way in" (via publishing helpful information on a blog etc.)...” and fans/friends drive the stories that should be shared... Tuesday, April 9, 13 12

38. All over the map Tuesday, April 9, 13 13 Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?

39. All over the map Tuesday, April 9, 13 13 Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?

40. Tuesday, April 9, 13 14 Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?

41. Facilitated by multiple platforms. Tuesday, April 9, 13 14 Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?

42. Facilitated by multiple platforms. Tuesday, April 9, 13 14 Social media participation is growing. Schools are actively pushing to build their networks. There’s been this idea that just being in the space is enough, but is it really? How can you stand out about the crowd?

43. All over the map Racing to to Tweeting 2000 followers! 1000 fans! Tuesday, April 9, 13 15

44. All over the map Racing to 2000 fans! Tuesday, April 9, 13 15

45. All over the map Tuesday, April 9, 13 16 Does it make sense to build the numbers before you ﬁgure out what to say? It’s easy to fall prey to building the networks before oﬀering informa7on that has substance and value.

48. Tuesday, April 9, 13 17 You do this by crea7ng & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan base that, for lack of a beKer word, “consume” your narra7ve stream or long story. The object is to begin bringing applying families into this stream. This requires that you give fans and families substance-‐ not necessarily formality, but substance-‐ events, stories, narra7ves, happenings and achievement on campus. Show the ways students are growing and learning-‐ real and substan7ve. Engage your fans by sharing the school experience.

49. What do you do once you get the tools in place? Tuesday, April 9, 13 17 You do this by crea7ng & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan base that, for lack of a beKer word, “consume” your narra7ve stream or long story. The object is to begin bringing applying families into this stream. This requires that you give fans and families substance-‐ not necessarily formality, but substance-‐ events, stories, narra7ves, happenings and achievement on campus. Show the ways students are growing and learning-‐ real and substan7ve. Engage your fans by sharing the school experience.

52. Focus Facebook Twitter Videos YouTube Pinterest Instagram Tuesday, April 9, 13 20

53. Facebook Tuesday, April 9, 13 21

55. Facebook Where we need to be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012. Tuesday, April 9, 13 21

56. Facebook Where we need to be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012. Tuesday, April 9, 13 21

58. Facebook the old... Out with Tuesday, April 9, 13 22

64. Facebook In with the new Tuesday, April 9, 13 23

67. Visual Show, Don’t Tell Just one month after the introduction of Facebook timeline, visual content -- photos and videos -- saw a 65% increase in engagement. Tuesday, April 9, 13 24

68. Visual Show, Don’t Tell Just one month after the introduction of Facebook timeline, visual content -- photos and videos -- saw a 65% increase in engagement. Tuesday, April 9, 13 24

69. Visual As ReadWriteWeb's Kevin Kelleher memorably put it ... when Facebook bought another Visual Web startup, face recognition company Face.com: "Facebook is cornering the market of what we used to call Kodak moments. They are becoming Facebook moments." Tuesday, April 9, 13 25

70. Visual As ReadWriteWeb's Kevin Kelleher memorably put it ... when Facebook bought another Visual Web startup, face recognition company Face.com: "Facebook is cornering the market of what we used to call Kodak moments. They are becoming Facebook moments." Tuesday, April 9, 13 25

71. Twitter Tuesday, April 9, 13 26

73. Twitter Where we need to be Schools are going beyond the institutional usage of Twitter, and have begun to incorporate it into their classrooms and professional development networks. Tuesday, April 9, 13 26

74. Twitter Where we need to be Schools are going beyond the institutional usage of Twitter, and have begun to incorporate it into their classrooms and professional development networks. Tuesday, April 9, 13 26

84. Twitter Show, Don’t Tell Twitter can off below-deck occupants a limited, but often much-needed view to the outside world. photo. Tuesday, April 9, 13 30

85. Twitter Show, Don’t Tell Twitter can off below-deck occupants a limited, but often much-needed view to the outside world. photo. Tuesday, April 9, 13 30

86. Videos Tuesday, April 9, 13 31 Reten7on-‐driven.

87. Videos Tuesday, April 9, 13 31 Reten7on-‐driven.

88. Videos Where we should be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012. Tuesday, April 9, 13 31 Reten7on-‐driven.

89. Videos Where we should be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012. Tuesday, April 9, 13 31 Reten7on-‐driven.

90. Videos Tuesday, April 9, 13 32 Admissions driven, ended up being alumni and development driven. The best way for someone to visualize an idea is to see it. // Illustra7on can be by way of photos to supplement an idea or a simple infographic to explain the concept.

91. Videos Tuesday, April 9, 13 32 Admissions driven, ended up being alumni and development driven. The best way for someone to visualize an idea is to see it. // Illustra7on can be by way of photos to supplement an idea or a simple infographic to explain the concept.

92. Videos Tuesday, April 9, 13 33 In a diﬀerent language... low impact, big results.

93. Videos Tuesday, April 9, 13 33 In a diﬀerent language... low impact, big results.

94. Blog Tuesday, April 9, 13 34 So that brings us to why we’re all here today... Finding the tools to create successful social media content. It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms. Here’s the second dirty little secret... for it to work & succeed it needs to ﬁt. Fit your talents, culture, workﬂow... which is why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it

95. Blog Tuesday, April 9, 13 34 So that brings us to why we’re all here today... Finding the tools to create successful social media content. It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms. Here’s the second dirty little secret... for it to work & succeed it needs to ﬁt. Fit your talents, culture, workﬂow... which is why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it

96. Blog Where we should be A blog offers an excellent content opportunity for schools. It can take many shapes, serving as a forum for educational theory, an ongoing photo essay; it could be a place for students to explore daily life. There’s no 1 right way of doing it. Tuesday, April 9, 13 34 So that brings us to why we’re all here today... Finding the tools to create successful social media content. It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms. Here’s the second dirty little secret... for it to work & succeed it needs to ﬁt. Fit your talents, culture, workﬂow... which is why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it

97. Blog Where we should be A blog offers an excellent content opportunity for schools. It can take many shapes, serving as a forum for educational theory, an ongoing photo essay; it could be a place for students to explore daily life. There’s no 1 right way of doing it. Tuesday, April 9, 13 34 So that brings us to why we’re all here today... Finding the tools to create successful social media content. It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms. Here’s the second dirty little secret... for it to work & succeed it needs to ﬁt. Fit your talents, culture, workﬂow... which is why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it

98. Blog Tuesday, April 9, 13 35

101. Blog Show, Don’t Tell Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000+ views in 4 years Tuesday, April 9, 13 36

102. Blog Show, Don’t Tell Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000+ views in 4 years Tuesday, April 9, 13 36

106. Pinterest Tuesday, April 9, 13 38

108. Pinterest Where we could be User base dominated by women 28.1% - Annual Household Income Over $100,000 50% - Users with Children 68.2% - Female (some sources list it as high as 80%) Ages 24 – 54 Boommers, Boommerangs, Gen Xers, and Millennials Online Shoppers - the average order value is $179.36 on Pinterest versus $80.22 on Facebook. Tuesday, April 9, 13 38

109. Pinterest Where we could be User base dominated by women 28.1% - Annual Household Income Over $100,000 50% - Users with Children 68.2% - Female (some sources list it as high as 80%) Ages 24 – 54 Boommers, Boommerangs, Gen Xers, and Millennials Online Shoppers - the average order value is $179.36 on Pinterest versus $80.22 on Facebook. Tuesday, April 9, 13 38

117. Pinterest Show, Don’t Tell To illustrate where the students and seniors are heading next, Sewickley Academy illustrated their graduating class through Pinterest photos with detailed captions. Click-through to a page on their website. Tuesday, April 9, 13 41 Also Facebook album? Also on the blog?

120. Instagram Tuesday, April 9, 13 42 Evertrue ar7cle: The contest asked alumni, students, parents, faculty and staﬀ to submit their Instagram shots of campus and school ac7vi7es. While the school’s Facebook page was used to host the contest and facilitate the vo7ng (the shot with the most “likes” won the contest), Middlesex also promoted this on their website and ended up with 76 submissions and 1197 “likes”/votes total.

121. Instagram Tuesday, April 9, 13 42 Evertrue ar7cle: The contest asked alumni, students, parents, faculty and staﬀ to submit their Instagram shots of campus and school ac7vi7es. While the school’s Facebook page was used to host the contest and facilitate the vo7ng (the shot with the most “likes” won the contest), Middlesex also promoted this on their website and ended up with 76 submissions and 1197 “likes”/votes total.

122. Instagram Where we could be To celebrate the founder of Instagram, Kevin Systrom MX'02, the Middlesex Alumni Office has challenged students, faculty, and staff to submit images using Instagram of what they believe makes Middlesex special. 76 images were submitted and now the voting begins! Please "like" the images that you think are the best to help us decide a winner by Friday. Tuesday, April 9, 13 42 Evertrue ar7cle: The contest asked alumni, students, parents, faculty and staﬀ to submit their Instagram shots of campus and school ac7vi7es. While the school’s Facebook page was used to host the contest and facilitate the vo7ng (the shot with the most “likes” won the contest), Middlesex also promoted this on their website and ended up with 76 submissions and 1197 “likes”/votes total.

123. Instagram Where we could be To celebrate the founder of Instagram, Kevin Systrom MX'02, the Middlesex Alumni Office has challenged students, faculty, and staff to submit images using Instagram of what they believe makes Middlesex special. 76 images were submitted and now the voting begins! Please "like" the images that you think are the best to help us decide a winner by Friday. Tuesday, April 9, 13 42 Evertrue ar7cle: The contest asked alumni, students, parents, faculty and staﬀ to submit their Instagram shots of campus and school ac7vi7es. While the school’s Facebook page was used to host the contest and facilitate the vo7ng (the shot with the most “likes” won the contest), Middlesex also promoted this on their website and ended up with 76 submissions and 1197 “likes”/votes total.

127. Team work Newspaper Admissions Alumni Director English Dept Math Dept Students Tuesday, April 9, 13 44

128. Rowland Hall Tuesday, April 9, 13 45 Brandon Croke’s Snapchat strategy

129. Rowland Pheed Hall Googl e+ rest Bloggin Pinte g The Sweet Spot Tu mblr Lin kedIn G+ Gr gram oups Insta Snap chat Tuesday, April 9, 13 45 Brandon Croke’s Snapchat strategy

What should be in your social media toolbelt?

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What should be in your social media toolbelt?