The document discusses how strategy must focus on execution in today's digital world. It notes that the future is already here but unevenly distributed, and that we must prepare for constant disruption from new technologies. Strategies need to embrace experimentation, multidisciplinarity, and agile planning to incorporate iterative learning and change. Outcomes and experiences may reveal new opportunities, so flexibility is key to influence conversations and popular culture.
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"THE ONLY WAY I CAN REDUCE RISK IS BY COMPRESSING TIME"
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NANDAN NILEKANI FOUNDER OF INFOSYS ON THE IMPORTANCE OF MOVING FAST.
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ADVERTISING IS BECOMING CONTENT
MARKETING IS BECOMING CURATION
MOBILE IS BECOMING EMPOWERMENT
BRANDS ARE BECOMING PUBLISHERS
A CRUEL SCENARIO FOR THOSE WHO AREN’T WILLING TO CHANGE
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10. THE FUTURE IS HERE. THE AWAKENING. THE DISRUPTION.
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It’s just not evenly We are being
Strategy as Execution.
distributed yet. disrupted every day.
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THE FUTURE IS HERE.
(IT’S JUST NOT EVENLY DISTRIBUTED YET ).
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27. THE FUTURE IS HERE. THE AWAKENING. THE DISRUPTION.
1 2 3
It’s just not evenly We are being
Strategy as Execution.
distributed yet. disrupted right now.
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CATALYSTS FOR PLAY. IDEAS INCUBATORS.
THINK LIKE A STARTUP.
FEEL LIKE A NGO.
ACT LIKE A VENTURE CAPITALIST.
EMBRACE THE NEW ENTRANTS, “COOPETE”, COLLABORATE.
ADOPT THE BETA.
CO-CREATE IDEAS WHERE MESSAGE AND TECHNOLOGY
CANNOT BE SEPARATED.
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55. "If someone is going
to disrupt you...
You should disrupt
yourself first."
in NY
62. a strike, nowadays, means to keep the ball in the game
scoring. Scoring.
http://colmeia.tv/manifesto
63. At the heart of the lean process lies the idea of the minimum viable product:
the most basic thing you can put out into the world to test a hypothesis or
assumption and get validated learning from the real world.
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SOLID COLABORATION WITH TECH COMPANIES
BRAND COMMUNICATIONS R&D
STRATEGY AS EXECUTION
IDEAS ARE OVERRATED. DOING > SAYING.
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CONTENT AND CONVERSATION ARE THE KINGS
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WE NEED AN UPGRADE IN OUR
CREATIVE DEPARTMENTS.
ONE THAT BRINGS FEEDBACK,
INNOVATION AND ITERATION INTO
THE GAME.
3
REMIX IS THE HIGHEST HOMAGE TO
CREATIVE WORK.
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PROJECTS MUST CHANGE DURING ITS LIFE
CYCLE. SPECIALLY DIGITAL PLATFORMS.
MANAGE CHANGE TO IMPROVE THE PROJECT,
RELENTLESSLY.
3
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CONTENT MUST EVOLVE WITH ITERATION.
AS MUCH AS SOFTWARE.
MUST BE ADAPTED.
FLEXIBILITY IN ORDER TO TAKE PART IN AND
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PROVOKE CONVERSATIONS.
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95.
96.
97.
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CONTAGIOUS, BUSINESS OBJECTIVES
NON CONTROLLABLE IDEAS BRANDS AND PURPOSES
DISPOSITION FOR TESTING THEM PEOPLES INTERESTS
ITERATIVE EXECUTION -
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STORIES THAT CONVERSATIONS ACT AND REACT
PROVOKE THAT PROVIDES ON THESE
CONVERSATIONS BRANDS A SHARE CONVERSATIONS
- OF POPULAR 24.7.365
CULTURE -
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