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CASH LIQUIDITY                             &

MANAGEMENT                                                                                                TM


July 28-29, 2009 • New York, NY                                    SUMMIT
Reducing Global Liquidity Risk and Maximizing Cash Flow Potential
Through Strategic Financial & Operational Alignment


Learn these steps to recession-proof your                                   This year’s distinguished
financial and operational strategy:
                                                                            speaker faculty includes:
•   Achieve global visibility of cash with improved forecasting models
•   Streamline your financial capabilities by bridging cross-functional     Unilever U.S.
    communication gaps
                                                                            Pfizer, Inc.
•   Ensure creditworthiness and cement bank partnerships with a
    business strategy all stakeholders will support                         Southern Company
•   Unlock cash by conducting full-scale assessments of the physical
    supply chain
                                                                            General Electric
•   Bolster your company’s long-term growth potential with sound            Wyndham Worldwide
    investment practices                                                    Corporation
                                                                            Eastman Chemical Company

    WHERE DO YOUR CURRENT CASH                                              Harman International
    FORECASTING CAPABILITIES RANK?                                          Pernod Ricard USA
    As an add-on to the event, take advantage of a webcast                  Easton-Bell Sports, Inc.
    featuring information from a new Hackett report that can help
    you and your organization improve cash position.                        Blyth, Inc.
    Find out by signing up for a FREE pre-event                             Michael C. Fina
    benchmarking webcast! See page 3 for details.
                                                                            Zirh Holdings, LLC
                                                                            AvMed Health Plans
               Plus Earn CPE Credits!                                       HealthSTAR
                                                                            Communications Inc.
                                                                            Cinedigm Digital Cinema
                                                                            Corp.
Media Partner:
                                                                            Ernst & Young




    www.iqpc.com/us/CashManagement
THIS YEAR’S SENIOR AUDIENCE
                                                                                                                                WILL INCLUDE:

       CASH LIQUIDITY         &                                                                                                 •    CFOs


       MANAGEMENT
                                                                                                                                •    COOs
                                                                                                                                •    Treasurers
                                                                                                                                •    Controllers

                                         SUMMIT                      TM                                                         •


                                                                                                                                •
                                                                                                                                     VPs and Directors of Finance
                                                                                                                                     VPs and Directors of Operations
                                                                                                                                •    Assistant Treasurers
       Dear Colleague,                                                                                                          •    Assistant Controllers


       What’s changed in Cash and Liqu
                                        idity Management? Though overseei                                                       SPONSORSHIP AND EXHIBITION
       sheet has always been a top priority,                                      ng the balance                                OPPORTUNITIES
                                             today’s volatile financial market dem
       have a firmer grasp over cash and                                              ands that you                                 Sponsorships and exhibits are excellent opportunities
                                         risk moreso than ever before! Not                                                          for your company to showcase its products and
      must also assume greater responsi                                          only that, you
                                         bilities and further engage yourself                                                       services to high-level, targeted decision-makers
      discussions to ensure your operatio                                        in cross-functional                                attending the Cash and Liquidity Management
                                          ns continue and the company exits                                                         Summit. IQPC helps companies like yours achieve
      Your ability to manage cash and liqui                                       the downturn.
                                             dity more efficiently, effectively and                                                 important sales, marketing and branding objectives
      the key to your success.                                                       resourcefully is                               by setting aside a limited number of event
                                                                                                                                    sponsorships and exhibit spaces – all of which are
                                                                                                                                    custom-tailored to assist your organization in creating
       Even as you hunker down to get                                                                                               a platform to maximize its exposure at the event.
                                          your company to where it needs
       makes it uncertain as to the best                                     to be, the market
                                          way to get there. What is clear is                                                        For more information on sponsoring or
       know your global cash position to                                      that you must                                         exhibiting at this or upcoming events, please contact
                                           make the key business decisions                                                          Mario Matulich at 1 (212) 885-2719 or
       you out of the downturn. To achi                                        necessary to guide
                                         eve this, you will need to capture                                                         sponsorship@iqpc.com.
       and transparency of financial proc                                     full cash visibility
                                          esses, align Treasury functions with
      solidify bank relationships and ensu                                        Operations,
                                            re long-term growth with strategi                                                       With Special Thanks to the
      a time when we are all being aske                                          c investments. At
                                          d to do more with less, this is no                                                        Treasury Management and
                                                                               small task!
                                                                                                                                    Finance IQ Advisory Board
      Treasury Management & Finance IQ’s
                                             Cash and Liquidity Management Sum
      designed to make the most of your                                              mit is                                         Jacquelynne Kidd, International Treasury, The
                                           time out of the office. Attend this                                                      Goodyear Tire & Rubber Co.
     how your financial and operational                                         event and hear
                                          peers are addressing the current chal                                                     Navneet Govil, Controller, Sun Microsystems
     investing in an unpredictable econ                                           lenges on
                                        omy, coping with counterparty risk                                                          Robert Yenko, Assistant Treasurer and Director,
     liquidity. From beginning to end, each                                   and unlocking                                         Asia Treasury, Intel Corporation
                                              and every session promises to prov
    the key takeaways, tools and tech                                              ide you with                                     Willem van Alphen, Executive Director, Head of
                                        niques that will be most impactful
                                                                            on your business.                                       Treasury & Investment Management Europe &
                                                                                                                                    Middle East, RBS, Netherlands
    I look forward to meeting you in New
                                             York City!                                                                             Lisa Rossi, Managing Director and Global Head of
                                                                                                                                    Liquidity Management and Investments for Global
                                                                                                                                    Transaction Banking – Cash Management,
                                                                                 your learning
                                                                                                                                    Deutsche Bank
                                                                   P . Maximize gning up for
                                                                    .S                                                              Eliot Scherman, Professor of Finance,
                                                                                  si
                                                                   experience by        arking
                                                                                                                                    Northeastern University
    Christopher Boucher                                            the Ha ck ett Benchm and                                         Jon Ryley, Global Director, Enterprise Cash
                                                                                   page 3                                           Management, De La Rue CPS
    Program Director                                                W ebcast! Se e
                                                                                   !                                                Karen Y. Greene, Vice President, Financial
    Treasury Management & Finance
                                  IQ                                register today                                                  Services, AmerisourceBergen Corporation
                                                                                                                                    Christof Nelischer, Treasury Integration Manager
                                                                                                                                    at TUI Travel plc
                                                                                                                                    Robert K. Chan, CTP, Sara Lee Corporation



    Registration Information                                                    Please note that multiple discounts cannot be                Payment Policy: Payment is due in full at the
                                                                                combined.                                                    time of registration and includes lunches,
                                                                                                                                             refreshment and detailed conference materials.
    End User Pricing                                                            A $99 processing charge will be assessed to all              Your registration will not be confirmed until
                                                                                registrations not accompanied by credit card payment         payment is received and may be subject to
                   Register by      Register by   Register After   Standard     at the time of registration.                                 cancellation.
                  May 15, 2009     May 29, 2009   June 26, 2009      Price      MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC *               Venue:
                                                                                CT residents or people employed in the state of CT
     Conference      (save $300)   (save $200)      (save $100)                 must add 6% sales tax.                                       Please visit the website for venue information at
     Only               $1,299        $1,399           $1,499       $1,599                                                                   www.iqpc.com/us/CashManagement
                                                                                Team Discounts: For information on team discounts,
     Webcast                                FREE!                               please contact IQPC Customer Service at 1-800-882-           For IQPC’s Cancellation, Postponement and
                                                                                8684. Only one discount may be applied per registrant.       Substitution Policy, please visit
                                                                                                                                             www.iqpc.com/cancellation
                                                                                Special Discounts Available: A limited number of
                                                                                discounts are available for the non-profit sector,           Special Dietary Needs: If you have a dietary
    Vendor Pricing                                                              government organizations and academia. For more              restriction, please contact Customer Service at
                                                                                information, please contact customer service at 1-800-       1-800-882-8684 to discuss your specific needs.
                                    Register by   Register After   Standard     882-8684.
                                   May 29, 2009   June 26, 2009      Price                                                                   ©2009 IQPC. All Rights Reserved. The format,
                                                                                Details for making payment via EFT or wire                   design, content and arrangement of this
     Conference Only               (save $600)      (save $300)                 transfer: JPMorgan Chase                                     brochure constitute a trademark of IQPC.
                                                                                Penton Learning Systems LLC dba IQPC: 957-097239             Unauthorized reproduction will be actionable
                                      $1,999           $2,299       $2,599      ABA/Routing #: 021000021                                     under the Lanham Act and common law
                                                                                Reference: Please include the name of the attendee(s)        principles.
     Webcast                                          FREE!                     and the event number: 17504.001



2         1-800-882-8684 www.iqpc.com/us/CashManagement
Access to the Webcast will be available
    PRE-CONFERENCE ONLINE WORKSHOP                                                                                       for viewing on July 13th and will last
                                                                                                                         approximately 45 minutes.



    Eliminating the Uncertainty and Volatility in Forecasting Cash Flow
    Today, organizations are struggling to effectively balance a short-term survival strategy with long-term growth opportunities because they do not have a firm
    grasp on their global cash position. Without a predictive barometer in place, executives lack the capacity to make well-informed business decisions necessary
    to overcome this universal obstacle, and as a result, steer their company out of the current recession. Participate in this pre-conference webcast workshop to
    learn the results of a recent study conducted by REL/The Hackett Group, and gain a deeper understanding and clarity around those mission critical tools your
    peers are using to counteract current economic pressures. As part of this webcast, you will answer the following questions:
    •
      What are the key drivers of cash flow uncertainty and volatility today?
    •
      What are the current best practices that support cash forecasting accuracy and effectiveness?
    •
      Where are companies likely to invest and seek cash forecasting improvements in the current market?
    •
      What metrics should be used to measure forecasting effectiveness?
    After you benchmark against the study, you can drive immediate improvements in your business, and take with you to the conference key challenges and
    questions to pose to an authority on the report and your peers!
    REL & The Hackett Group




    MAIN CONFERENCE DAY ONE                                                                                                    Tuesday, July 28, 2009


    7:30   Registration & Coffee                                                    10:00 Morning Networking Break

    8:15   Chairperson’s Welcome and Opening Remarks                                10:30 Accelerating Cash and Working Capital Adjustments by
                                                                                            Aligning Financial and Operational Metrics and KPIs
    8:30   Opening Keynote: New Dynamics of Financial                                       As you know, operating cash flows are a primary source of corporate
           Forecasting in a Crisis Economy: Upscaling                                       liquidity and managing working capital is a critical, yet elusive
           Operations by Reengineering Conventional Models                                  element in that equation. Providing key decision makers with the
           Gone are the days of using prior year data or stretch goals to arrive            ability to measure and monitor the results of their actions on
           at a financial plan to lead the business. The hard realities of the              working capital components and cash flows across the global
           recession have created a new dynamic in how you arrive at a sales                enterprise and at the business unit level is essential to driving the
           budget, how often you need to reevaluate your assumptions and                    most productive deployment of cash. Establishing a common metric
           how deep you need to dive into the detail to make sure you are not               that is deployed in a standardized system with impeccable integrity
           wrong. In this session, you will learn how to:                                   enables all levels of management to align with the corporate goals
           •
             Sustain operations by communicating a strategy that addresses the              and objectives for cash flow. In this session, you will learn how to:
             paradigm shift from long-term planning to short-term survival AND              •
                                                                                               Develop a greater understanding of and enable more effective
             long-term planning                                                                deployment of cash by breaking your working capital down into
           •
             Enhance the transparency of financial standing, goals and internal                individual business units
             measures by creating new levels of cross-functional partnership                •
                                                                                               Improve performance-tracking by developing common global
           •
             Drive excellence in assessing your cash position with more frequent               financial metrics
             internal due diligence practices                                               •
                                                                                               Enhance enterprise-wide functionality and transparency by
           Mark Ellis, CFO, Michael C. Fina                                                    integrating all data into a single working platform
                                                                                            Victor Allen, Former VP & Treasurer, Eastman Chemical Company
    9:15   Silo Breaker Session: Improving Your Financial
           Strategy by Bridging the Communications Gap                              11:15 Achieving Improved Liquidity Management with
           Between Treasury and Operations                                                  Customizable Investment Policies and Cash Flow
           As heightened pressures prompt companies to manage their                         Forecasts
           Operations more closely, the CFO and COO must insinuate                          One of the biggest issues facing corporate treasury departments is the
           themselves into cross-functional discussions on a more frequent basis            ability to maintain an adequate level of liquidity while avoiding the
           in order to optimize cash and liquidity. Aside from the obvious                  opportunity cost that will invariably come from the accumulation of
           challenges associated with bandwidth, this crucial alignment                     excess funds in low-yielding accounts. One of the biggest challenges
           between Finance and Operations is fraught with the possibility of                comes from the implementation of an effective working capital
           misaligned metrics and competing priorities. Although no one can                 management strategy when many financial activities are outside of the
           accurately predict when the economy will turn around, the best-                  Treasurer’s direct control. In this session, you will learn how to:
           positioned companies will be those who recognize the need to break               •
                                                                                              Design an investment policy and increase investment yield with a
           down silos with a keen focus on enterprise planning and supply                     strategic synthesis of company environment, alternative allocation
           chain risk management. In this session, you will learn how to:                     scenarios and simulated future expected returns
           •
             Synchronize disparate objectives by creating a flexible, yet                   •
                                                                                              Achieve an accurate cash flow forecast that meets funding
             sustainable governance model acceptable to all stakeholders                      requirements and stays within the boundaries of the investment
           •
             Develop a more comprehensive financial plan and cash flow                        policy by leveraging treasury workstations
             projection with a full-scale assessment of the physical supply chain           •
                                                                                              Ensure enterprise-wide support of new financial initiatives by
           •
             Accelerate cash management capabilities by deriving appropriate                  building an effective business case that the company’s stakeholders
             KPIs and operational metrics                                                     will buy into
           Tony Donofrio, COO, Easton-Bell Sports, Inc.                                     Gene Ballesteros, Director, Treasury Services, AvMed Health



3          1-800-882-8684 www.iqpc.com/us/CashManagement
Day One Continued

    12:00 Networking Luncheon                                                           3:30   Solidifying Key Funding Partnerships with a
                                                                                               Business Strategy Designed to Overcome
    1:00   Working Discussion Group: Eliminating the                                           Recessionary Obstacles
           Uncertainty and Volatility in Cash Flow Forecasting                                 As we all know, asset quality problems and losses have resulted in a
           Don’t miss this opportunity to follow-up from the webcast to ask the                retraction of debt financing, making bank credit more difficult and
           REL/TheHackett Group any questions you may have, address your                       expensive to maintain let alone obtain de novo. That said, business
           biggest concerns, receive personalized advice and look to drive a                   continues and you need to sustain operations through this economic
           lively discussion with your peers! You will walk away with impactful                storm by developing a detailed understanding on the part of your
           ideas that you can implement tomorrow!                                              business partners (banks, rating agencies and investors) of your
           REL/The Hackett Group                                                               business strategy, operating plan, performance against the plan in
                                                                                               previous years and execution strategy for achieving the plan for the
    1:30   Leveraging Business Intelligence Technology for                                     coming year. Proactive communication with your business partners on
           Enhanced Financial Decision-Making                                                  a more intimate and frequent basis is essential, especially if self-
           With ever-increasing financial transaction speed and complexity, the                funding is not a realistic option. In this session, you will learn how to:
           typical spreadsheet has ceased to be the most transparent, reliable                 •
                                                                                                 Secure lending agreements by building a robust business case for
           financial decision support resource. Moreover, expanding regulation                   your rating agency and bank partners, demonstrating the durability
           and corporate policies have even rendered their use a fundamental risk.               of your company’s business strategy through the recession
           By using existing Treasury tools, critical financial data can be extracted          •
                                                                                                 Strengthen rating agency and bank relationships by increasing the
           and presented from legacy enterprise transactional systems in                         quality of the communication levels, reconfirming agreements and
           meaningful and consistent ways. In this session, you will learn how to:               complying with covenants
           •
             Contain the complexity of massive financial systems by                            •
                                                                                                 Build credibility with investors by focusing communications on
             deconstructing traditional data collection and creating simple                      crisp, differentiated messages
             business semantic layers                                                          Elizabeth Cohen, Former SVP & Treasurer, Wyndham
           •
             Improve management faculties by utilizing BI technology to                        Worldwide Corporation
             enhance your ability to access data
           •
             Achieve full-scale transparency by replacing manual processes with         4:15   Peer-to-Peer Interactive Roundtable: Uncovering the
             systemic, consistent executive dashboards                                         Potential for Bottom-line Improvements and
           Danny Siegel, Director of Global Data Management, Pfizer, Inc.                      Creating Competitive Advantage by Streamlining
                                                                                               and Optimizing Your Financial Supply Chain
    2:15   Releasing Idle Cash from Internal Sources by                                        According to Killen Associates, “a typical billion-dollar company spends
           Reexamining the Physical Supply Chain                                               approximately $27 million annually for unnecessary working capital and
           Expanded geographical pipelines, longer order-to-payment cycles,                    inefficient processing functions because they lack visibility into the
           growing financial risks and new levels of market volatility have made               Financial Supply Chain and receivables.” During this interactive
           extracting cash tied up in inventory and throughout the rest of the                 roundtable discussion you will have a chance to discuss the following:
           Supply Chain a challenge of monumental proportions. In this case                    •
                                                                                                 How to best optimize accounts receivables and accounts payables
           study and interactive working scenario exercise, you will learn how to:               as a critical component of your working capital, cash and liquidity
           •
             Generate more cash by aligning corporate goals for value creation                   strategies
             and risk management with Supply Chain management                                  •
                                                                                                 How to best improve financial planning by understanding the true
           •
             Produce permanent cost improvements by identifying process                          impact of transaction costs
             inefficiencies such as making modifications to freight policy, 3PL                •
                                                                                                 How to more effectively void risk with mission-critical
             governance and safety stock levels                                                  improvements to the administration of your analyses and
           •
             Improve the accuracy of operational budgets and ensure your                         interdepartmental and cross-functional controls
             capital works harder for the business by increasing the overall                   Genevieve Leveille, Director, Operations Services, General
             visibility of inventory                                                           Electric
           Lalit Panda, SVP Supply Chain and Information Services,
           Harman International                                                         5:30   Close of Conference Day One

    3:00   Afternoon Networking Break


    ABOUT        THE      ORGANIZER:
                                                               Treasury Management & Finance IQ, a division of IQPC, is dedicated to providing practical,
                                                               detailed information through conferences, training courses and webinars. By providing
                                                               accurate, objective and up-to-date developments and trends in various industries, Treasury
                                                               Management & Finance IQ enables organizations to remain competitive and profitable.




    EARN CPE CREDITS:
                 Penton Learning Systems d.b.a International Quality and Productivity Center is registered with the National Association of State Boards of
                 Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of
                 accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be
                 addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Website:
                 www.nasba.org

    This program stands as BASIC as there are no prerequisites or advanced preparation requirements to attend our conferences. “Group Live” delivery method.



4          1-800-882-8684 www.iqpc.com/us/CashManagement
MAIN CONFERENCE DAY TWO                                                                                              Wednesday, July 29, 2009

    7:45   Registration & Coffee                                                      12:00 Networking Luncheon

    8:15   Chairperson’s Recap of Conference Day One                                  1:00   Sustaining Operations Through a Global Recession
                                                                                             by Reengineering Current Cash Flow Forecasting
    8:30   Keynote: Maintaining Banking Relationships in Tight                               Models
           Credit Markets: Beyond Blocking and Tackling                                      In this current economic environment, Treasury is dealing with two
           The result in both markets was a renewed focus on relationship                    major challenges: predicting sales as an indicator of organizational
           lending as banks strive to preserve their capital for their most-valued           growth and creating new cash forecasting models that best reflect
           clients. This session will provide both perspective on the current state          current market conditions. Without an accurate barometer in
           of the marketplace and suggestions for remaining in front of the key              place, executives lack the capability of making the key business
           issues and overcoming new obstacles you may not have faced                        decisions necessary to measure and communicate your company’s
           before, including, but not limited to the following:                              financial health to stakeholders and ultimately, survive the
           •
              What banks would you turn to if your current banks couldn’t serve              recession. In this session, you will learn how to:
              your needs?                                                                    •
                                                                                               Build a reliable yardstick for sales and revenue by increasing
           •
              What markets would you turn to if your normal markets shut                       communications with the CFO and heads of various business
              down on you?                                                                     units
           •
              How do you conduct a comprehensive inventory of ancillary                      •
                                                                                               Improve transparency levels by understanding the proper inputs
              services (e.g., pension plans, credit card processing) and validate              that reflect current needs
              your allocation process?                                                       •
                                                                                               Ensure accuracy of models by tracking performance
           Jane Casey, VP & Treasurer, Blyth, Inc.                                           Ken Dutcher, EVP & CFO, HealthSTAR Communications, Inc.

    9:15   Balancing Customer-Supplier Cash Flow by                                   1:45   Peer-to-Peer Interactive Roundtable: Improving
           Establishing Clear Vendor Terms Around Days                                       Global Cash Visibility with Transparent Financial
           Payable Outstanding                                                               Reporting Mechanisms
           In this new culture of “money hoarding”, corporate executives are                 The unprecedented speed of the downturn has made achieving
           challenged by the need to strategically hold onto cash for as long as             full cash flow visibility a major challenge as many executives get
           possible, on the one hand, and the need to push timely customer                   bogged down in the complexity of a global structure. How do you
           payments on the other, all without compromising your relationships                first make your processes more transparent and then, design a
           or business. In this session, you will learn how to:                              total global approach to cash optimization to help you release
           •
             Avoid exposure to unhealthy levels of risk by understanding the                 cash when you need it? In this session, you will learn how to:
             strength and stability of key suppliers’ financials                             •
                                                                                                Maximize clarity by leveraging technology, including automated
           •
             Leverage advantaged payment terms by evaluating your suppliers’                    tools and treasury dashboards
             demand positions                                                                •
                                                                                                Diversify risk in a multi-banking environment
           •
             Strengthen your overall financial posture by restructuring your                 •
                                                                                                Support a centralized treasury by streamlining core AP processes
             communications protocol with customers as well as suppliers                     Christine Lemay, VP Finance and Administration, Pernod Ricard
           Mukesh Saxena, CFO, Zirh Holdings, LLC                                            USA

    10:00 Morning Networking Break                                                    2:30   Afternoon Networking Break

    10:30 Ensuring Long-Term Operational Growth with Short-                           3:00   Strengthening Your Global Cash Position by
           Term Supply Chain Financing                                                       Optimizing Working Capital
           With profits and share prices down at many companies, it becomes                  Liquidity is top of mind for executives and they are looking at all
           a much greater challenge for the Treasurer and Controller times to                sources of incremental free cash flow within their organizations.
           obtain cash from capital markets. While most companies have                       One area that is on everyone's list of sources is working capital,
           squeezed costs out of the physical supply chain, money can still be               but most companies fail to reap the full opportunity that is
           captured in the financial supply chain.                                           available to them. Based on internal research, what are leading
           •
             Reduce Days Payable Outstanding by reassessing, redefining and                  companies doing to effectively drive cash flow from working
             communicating new vendor terms in line with your overall business               capital?
             strategy                                                                        Stephen Payne, Partner, Ernst & Young
           •
             Advance financial planning by bridging the disconnect between
             the financial and physical supply chains                                 3:45   30 Ideas in 40 Minutes: Accelerating Your Cash and
           •
             Gain competitive advantage over your counterparts by evaluating                 Liquidity Initiatives During Turbulent Times by
             key performance indicators in supply chain finance                              Taking Advantage of Quick-Win Implementations
           John Transier, VP & Controller, Unilever US                                       A panel of experts will address their most effective solutions
                                                                                             around the three essentials of Cash and Liquidity Management:
    11:15 Surviving a Financial Hurricane: A Case Study in                                   •
                                                                                               Mitigating risk and establishing future growth with a clearly-
           Effective Liquidity and Bank Relationship Management                                defined investment strategy;
           With the seemingly unending news of banks merging or potentially                  •
                                                                                               Improving business decisions with increased cross-functional
           failing and the overwhelming constriction of available credit in the                communications;
           capital markets, Southern Company weathered the financial                         •
                                                                                               Driving excellence in cash flow forecasting and Treasury
           hurricane of 2008 with a nimble, dynamic strategy to controlling                    Operations
           liquidity requirements while proactively managing banking                         Panelists:
           relationships. In this session, you will learn how to:                            Mukesh Saxena, CFO, Zirh Holdings, LLC
           •
              Highlight potential liquidity “crunches” while and tackle ongoing              Jane Casey, VP & Treasurer, Blyth, Inc.
              exposures by utilizing enhanced daily cash forecasting                         Keith Payne, Principal, Short-term Finance, Southern
           •
              Address short-term liquidity issues in a turbulent capital markets             Company
              environment by examining proactive, long-term financing strategies             Andy Patel, VP Corporate Treasurer & Financial Planning,
           •
              Leverage financing needs by developing a win-win business                      Cinedigm Digital Cinema Corp.
              partner approach to bank relationship management
           A. Keith Payne, Principal, Short-term Finance, Southern                    4:30   Chairperson’s Closing Remarks and Close of
           Company                                                                           Conference

5          1-800-882-8684 www.iqpc.com/us/CashManagement
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YES! Please register me for                                                       New York, NY 10017


CASH LIQUIDITY            &

MANAGEMENT                                                             TM


                                        SUMMIT
❑ Main Conference
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                                                                                                  Register by May 22nd and save
                                                                                                   $300 off the standard price!




                CASH LIQUIDITY                                 &

                MANAGEMENT                                                                                                              TM


                July 28-29, 2009 • New York, NY                                      SUMMIT
                Reducing Global Liquidity Risk and Maximizing Cash Flow Potential
                Through Strategic Financial & Operational Alignment


                Media Partner:
                                                                                       Plus Earn CPE Credits!


                  www.iqpc.com/us/CashManagement

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Cash and Liquidity management summit

  • 1. Register by May 22nd and save proudly presents $300 off the standard price! CASH LIQUIDITY & MANAGEMENT TM July 28-29, 2009 • New York, NY SUMMIT Reducing Global Liquidity Risk and Maximizing Cash Flow Potential Through Strategic Financial & Operational Alignment Learn these steps to recession-proof your This year’s distinguished financial and operational strategy: speaker faculty includes: • Achieve global visibility of cash with improved forecasting models • Streamline your financial capabilities by bridging cross-functional Unilever U.S. communication gaps Pfizer, Inc. • Ensure creditworthiness and cement bank partnerships with a business strategy all stakeholders will support Southern Company • Unlock cash by conducting full-scale assessments of the physical supply chain General Electric • Bolster your company’s long-term growth potential with sound Wyndham Worldwide investment practices Corporation Eastman Chemical Company WHERE DO YOUR CURRENT CASH Harman International FORECASTING CAPABILITIES RANK? Pernod Ricard USA As an add-on to the event, take advantage of a webcast Easton-Bell Sports, Inc. featuring information from a new Hackett report that can help you and your organization improve cash position. Blyth, Inc. Find out by signing up for a FREE pre-event Michael C. Fina benchmarking webcast! See page 3 for details. Zirh Holdings, LLC AvMed Health Plans Plus Earn CPE Credits! HealthSTAR Communications Inc. Cinedigm Digital Cinema Corp. Media Partner: Ernst & Young www.iqpc.com/us/CashManagement
  • 2. THIS YEAR’S SENIOR AUDIENCE WILL INCLUDE: CASH LIQUIDITY & • CFOs MANAGEMENT • COOs • Treasurers • Controllers SUMMIT TM • • VPs and Directors of Finance VPs and Directors of Operations • Assistant Treasurers Dear Colleague, • Assistant Controllers What’s changed in Cash and Liqu idity Management? Though overseei SPONSORSHIP AND EXHIBITION sheet has always been a top priority, ng the balance OPPORTUNITIES today’s volatile financial market dem have a firmer grasp over cash and ands that you Sponsorships and exhibits are excellent opportunities risk moreso than ever before! Not for your company to showcase its products and must also assume greater responsi only that, you bilities and further engage yourself services to high-level, targeted decision-makers discussions to ensure your operatio in cross-functional attending the Cash and Liquidity Management ns continue and the company exits Summit. IQPC helps companies like yours achieve Your ability to manage cash and liqui the downturn. dity more efficiently, effectively and important sales, marketing and branding objectives the key to your success. resourcefully is by setting aside a limited number of event sponsorships and exhibit spaces – all of which are custom-tailored to assist your organization in creating Even as you hunker down to get a platform to maximize its exposure at the event. your company to where it needs makes it uncertain as to the best to be, the market way to get there. What is clear is For more information on sponsoring or know your global cash position to that you must exhibiting at this or upcoming events, please contact make the key business decisions Mario Matulich at 1 (212) 885-2719 or you out of the downturn. To achi necessary to guide eve this, you will need to capture sponsorship@iqpc.com. and transparency of financial proc full cash visibility esses, align Treasury functions with solidify bank relationships and ensu Operations, re long-term growth with strategi With Special Thanks to the a time when we are all being aske c investments. At d to do more with less, this is no Treasury Management and small task! Finance IQ Advisory Board Treasury Management & Finance IQ’s Cash and Liquidity Management Sum designed to make the most of your mit is Jacquelynne Kidd, International Treasury, The time out of the office. Attend this Goodyear Tire & Rubber Co. how your financial and operational event and hear peers are addressing the current chal Navneet Govil, Controller, Sun Microsystems investing in an unpredictable econ lenges on omy, coping with counterparty risk Robert Yenko, Assistant Treasurer and Director, liquidity. From beginning to end, each and unlocking Asia Treasury, Intel Corporation and every session promises to prov the key takeaways, tools and tech ide you with Willem van Alphen, Executive Director, Head of niques that will be most impactful on your business. Treasury & Investment Management Europe & Middle East, RBS, Netherlands I look forward to meeting you in New York City! Lisa Rossi, Managing Director and Global Head of Liquidity Management and Investments for Global Transaction Banking – Cash Management, your learning Deutsche Bank P . Maximize gning up for .S Eliot Scherman, Professor of Finance, si experience by arking Northeastern University Christopher Boucher the Ha ck ett Benchm and Jon Ryley, Global Director, Enterprise Cash page 3 Management, De La Rue CPS Program Director W ebcast! Se e ! Karen Y. Greene, Vice President, Financial Treasury Management & Finance IQ register today Services, AmerisourceBergen Corporation Christof Nelischer, Treasury Integration Manager at TUI Travel plc Robert K. Chan, CTP, Sara Lee Corporation Registration Information Please note that multiple discounts cannot be Payment Policy: Payment is due in full at the combined. time of registration and includes lunches, refreshment and detailed conference materials. End User Pricing A $99 processing charge will be assessed to all Your registration will not be confirmed until registrations not accompanied by credit card payment payment is received and may be subject to Register by Register by Register After Standard at the time of registration. cancellation. May 15, 2009 May 29, 2009 June 26, 2009 Price MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC * Venue: CT residents or people employed in the state of CT Conference (save $300) (save $200) (save $100) must add 6% sales tax. Please visit the website for venue information at Only $1,299 $1,399 $1,499 $1,599 www.iqpc.com/us/CashManagement Team Discounts: For information on team discounts, Webcast FREE! please contact IQPC Customer Service at 1-800-882- For IQPC’s Cancellation, Postponement and 8684. Only one discount may be applied per registrant. Substitution Policy, please visit www.iqpc.com/cancellation Special Discounts Available: A limited number of discounts are available for the non-profit sector, Special Dietary Needs: If you have a dietary Vendor Pricing government organizations and academia. For more restriction, please contact Customer Service at information, please contact customer service at 1-800- 1-800-882-8684 to discuss your specific needs. Register by Register After Standard 882-8684. May 29, 2009 June 26, 2009 Price ©2009 IQPC. All Rights Reserved. The format, Details for making payment via EFT or wire design, content and arrangement of this Conference Only (save $600) (save $300) transfer: JPMorgan Chase brochure constitute a trademark of IQPC. Penton Learning Systems LLC dba IQPC: 957-097239 Unauthorized reproduction will be actionable $1,999 $2,299 $2,599 ABA/Routing #: 021000021 under the Lanham Act and common law Reference: Please include the name of the attendee(s) principles. Webcast FREE! and the event number: 17504.001 2 1-800-882-8684 www.iqpc.com/us/CashManagement
  • 3. Access to the Webcast will be available PRE-CONFERENCE ONLINE WORKSHOP for viewing on July 13th and will last approximately 45 minutes. Eliminating the Uncertainty and Volatility in Forecasting Cash Flow Today, organizations are struggling to effectively balance a short-term survival strategy with long-term growth opportunities because they do not have a firm grasp on their global cash position. Without a predictive barometer in place, executives lack the capacity to make well-informed business decisions necessary to overcome this universal obstacle, and as a result, steer their company out of the current recession. Participate in this pre-conference webcast workshop to learn the results of a recent study conducted by REL/The Hackett Group, and gain a deeper understanding and clarity around those mission critical tools your peers are using to counteract current economic pressures. As part of this webcast, you will answer the following questions: • What are the key drivers of cash flow uncertainty and volatility today? • What are the current best practices that support cash forecasting accuracy and effectiveness? • Where are companies likely to invest and seek cash forecasting improvements in the current market? • What metrics should be used to measure forecasting effectiveness? After you benchmark against the study, you can drive immediate improvements in your business, and take with you to the conference key challenges and questions to pose to an authority on the report and your peers! REL & The Hackett Group MAIN CONFERENCE DAY ONE Tuesday, July 28, 2009 7:30 Registration & Coffee 10:00 Morning Networking Break 8:15 Chairperson’s Welcome and Opening Remarks 10:30 Accelerating Cash and Working Capital Adjustments by Aligning Financial and Operational Metrics and KPIs 8:30 Opening Keynote: New Dynamics of Financial As you know, operating cash flows are a primary source of corporate Forecasting in a Crisis Economy: Upscaling liquidity and managing working capital is a critical, yet elusive Operations by Reengineering Conventional Models element in that equation. Providing key decision makers with the Gone are the days of using prior year data or stretch goals to arrive ability to measure and monitor the results of their actions on at a financial plan to lead the business. The hard realities of the working capital components and cash flows across the global recession have created a new dynamic in how you arrive at a sales enterprise and at the business unit level is essential to driving the budget, how often you need to reevaluate your assumptions and most productive deployment of cash. Establishing a common metric how deep you need to dive into the detail to make sure you are not that is deployed in a standardized system with impeccable integrity wrong. In this session, you will learn how to: enables all levels of management to align with the corporate goals • Sustain operations by communicating a strategy that addresses the and objectives for cash flow. In this session, you will learn how to: paradigm shift from long-term planning to short-term survival AND • Develop a greater understanding of and enable more effective long-term planning deployment of cash by breaking your working capital down into • Enhance the transparency of financial standing, goals and internal individual business units measures by creating new levels of cross-functional partnership • Improve performance-tracking by developing common global • Drive excellence in assessing your cash position with more frequent financial metrics internal due diligence practices • Enhance enterprise-wide functionality and transparency by Mark Ellis, CFO, Michael C. Fina integrating all data into a single working platform Victor Allen, Former VP & Treasurer, Eastman Chemical Company 9:15 Silo Breaker Session: Improving Your Financial Strategy by Bridging the Communications Gap 11:15 Achieving Improved Liquidity Management with Between Treasury and Operations Customizable Investment Policies and Cash Flow As heightened pressures prompt companies to manage their Forecasts Operations more closely, the CFO and COO must insinuate One of the biggest issues facing corporate treasury departments is the themselves into cross-functional discussions on a more frequent basis ability to maintain an adequate level of liquidity while avoiding the in order to optimize cash and liquidity. Aside from the obvious opportunity cost that will invariably come from the accumulation of challenges associated with bandwidth, this crucial alignment excess funds in low-yielding accounts. One of the biggest challenges between Finance and Operations is fraught with the possibility of comes from the implementation of an effective working capital misaligned metrics and competing priorities. Although no one can management strategy when many financial activities are outside of the accurately predict when the economy will turn around, the best- Treasurer’s direct control. In this session, you will learn how to: positioned companies will be those who recognize the need to break • Design an investment policy and increase investment yield with a down silos with a keen focus on enterprise planning and supply strategic synthesis of company environment, alternative allocation chain risk management. In this session, you will learn how to: scenarios and simulated future expected returns • Synchronize disparate objectives by creating a flexible, yet • Achieve an accurate cash flow forecast that meets funding sustainable governance model acceptable to all stakeholders requirements and stays within the boundaries of the investment • Develop a more comprehensive financial plan and cash flow policy by leveraging treasury workstations projection with a full-scale assessment of the physical supply chain • Ensure enterprise-wide support of new financial initiatives by • Accelerate cash management capabilities by deriving appropriate building an effective business case that the company’s stakeholders KPIs and operational metrics will buy into Tony Donofrio, COO, Easton-Bell Sports, Inc. Gene Ballesteros, Director, Treasury Services, AvMed Health 3 1-800-882-8684 www.iqpc.com/us/CashManagement
  • 4. Day One Continued 12:00 Networking Luncheon 3:30 Solidifying Key Funding Partnerships with a Business Strategy Designed to Overcome 1:00 Working Discussion Group: Eliminating the Recessionary Obstacles Uncertainty and Volatility in Cash Flow Forecasting As we all know, asset quality problems and losses have resulted in a Don’t miss this opportunity to follow-up from the webcast to ask the retraction of debt financing, making bank credit more difficult and REL/TheHackett Group any questions you may have, address your expensive to maintain let alone obtain de novo. That said, business biggest concerns, receive personalized advice and look to drive a continues and you need to sustain operations through this economic lively discussion with your peers! You will walk away with impactful storm by developing a detailed understanding on the part of your ideas that you can implement tomorrow! business partners (banks, rating agencies and investors) of your REL/The Hackett Group business strategy, operating plan, performance against the plan in previous years and execution strategy for achieving the plan for the 1:30 Leveraging Business Intelligence Technology for coming year. Proactive communication with your business partners on Enhanced Financial Decision-Making a more intimate and frequent basis is essential, especially if self- With ever-increasing financial transaction speed and complexity, the funding is not a realistic option. In this session, you will learn how to: typical spreadsheet has ceased to be the most transparent, reliable • Secure lending agreements by building a robust business case for financial decision support resource. Moreover, expanding regulation your rating agency and bank partners, demonstrating the durability and corporate policies have even rendered their use a fundamental risk. of your company’s business strategy through the recession By using existing Treasury tools, critical financial data can be extracted • Strengthen rating agency and bank relationships by increasing the and presented from legacy enterprise transactional systems in quality of the communication levels, reconfirming agreements and meaningful and consistent ways. In this session, you will learn how to: complying with covenants • Contain the complexity of massive financial systems by • Build credibility with investors by focusing communications on deconstructing traditional data collection and creating simple crisp, differentiated messages business semantic layers Elizabeth Cohen, Former SVP & Treasurer, Wyndham • Improve management faculties by utilizing BI technology to Worldwide Corporation enhance your ability to access data • Achieve full-scale transparency by replacing manual processes with 4:15 Peer-to-Peer Interactive Roundtable: Uncovering the systemic, consistent executive dashboards Potential for Bottom-line Improvements and Danny Siegel, Director of Global Data Management, Pfizer, Inc. Creating Competitive Advantage by Streamlining and Optimizing Your Financial Supply Chain 2:15 Releasing Idle Cash from Internal Sources by According to Killen Associates, “a typical billion-dollar company spends Reexamining the Physical Supply Chain approximately $27 million annually for unnecessary working capital and Expanded geographical pipelines, longer order-to-payment cycles, inefficient processing functions because they lack visibility into the growing financial risks and new levels of market volatility have made Financial Supply Chain and receivables.” During this interactive extracting cash tied up in inventory and throughout the rest of the roundtable discussion you will have a chance to discuss the following: Supply Chain a challenge of monumental proportions. In this case • How to best optimize accounts receivables and accounts payables study and interactive working scenario exercise, you will learn how to: as a critical component of your working capital, cash and liquidity • Generate more cash by aligning corporate goals for value creation strategies and risk management with Supply Chain management • How to best improve financial planning by understanding the true • Produce permanent cost improvements by identifying process impact of transaction costs inefficiencies such as making modifications to freight policy, 3PL • How to more effectively void risk with mission-critical governance and safety stock levels improvements to the administration of your analyses and • Improve the accuracy of operational budgets and ensure your interdepartmental and cross-functional controls capital works harder for the business by increasing the overall Genevieve Leveille, Director, Operations Services, General visibility of inventory Electric Lalit Panda, SVP Supply Chain and Information Services, Harman International 5:30 Close of Conference Day One 3:00 Afternoon Networking Break ABOUT THE ORGANIZER: Treasury Management & Finance IQ, a division of IQPC, is dedicated to providing practical, detailed information through conferences, training courses and webinars. By providing accurate, objective and up-to-date developments and trends in various industries, Treasury Management & Finance IQ enables organizations to remain competitive and profitable. EARN CPE CREDITS: Penton Learning Systems d.b.a International Quality and Productivity Center is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Website: www.nasba.org This program stands as BASIC as there are no prerequisites or advanced preparation requirements to attend our conferences. “Group Live” delivery method. 4 1-800-882-8684 www.iqpc.com/us/CashManagement
  • 5. MAIN CONFERENCE DAY TWO Wednesday, July 29, 2009 7:45 Registration & Coffee 12:00 Networking Luncheon 8:15 Chairperson’s Recap of Conference Day One 1:00 Sustaining Operations Through a Global Recession by Reengineering Current Cash Flow Forecasting 8:30 Keynote: Maintaining Banking Relationships in Tight Models Credit Markets: Beyond Blocking and Tackling In this current economic environment, Treasury is dealing with two The result in both markets was a renewed focus on relationship major challenges: predicting sales as an indicator of organizational lending as banks strive to preserve their capital for their most-valued growth and creating new cash forecasting models that best reflect clients. This session will provide both perspective on the current state current market conditions. Without an accurate barometer in of the marketplace and suggestions for remaining in front of the key place, executives lack the capability of making the key business issues and overcoming new obstacles you may not have faced decisions necessary to measure and communicate your company’s before, including, but not limited to the following: financial health to stakeholders and ultimately, survive the • What banks would you turn to if your current banks couldn’t serve recession. In this session, you will learn how to: your needs? • Build a reliable yardstick for sales and revenue by increasing • What markets would you turn to if your normal markets shut communications with the CFO and heads of various business down on you? units • How do you conduct a comprehensive inventory of ancillary • Improve transparency levels by understanding the proper inputs services (e.g., pension plans, credit card processing) and validate that reflect current needs your allocation process? • Ensure accuracy of models by tracking performance Jane Casey, VP & Treasurer, Blyth, Inc. Ken Dutcher, EVP & CFO, HealthSTAR Communications, Inc. 9:15 Balancing Customer-Supplier Cash Flow by 1:45 Peer-to-Peer Interactive Roundtable: Improving Establishing Clear Vendor Terms Around Days Global Cash Visibility with Transparent Financial Payable Outstanding Reporting Mechanisms In this new culture of “money hoarding”, corporate executives are The unprecedented speed of the downturn has made achieving challenged by the need to strategically hold onto cash for as long as full cash flow visibility a major challenge as many executives get possible, on the one hand, and the need to push timely customer bogged down in the complexity of a global structure. How do you payments on the other, all without compromising your relationships first make your processes more transparent and then, design a or business. In this session, you will learn how to: total global approach to cash optimization to help you release • Avoid exposure to unhealthy levels of risk by understanding the cash when you need it? In this session, you will learn how to: strength and stability of key suppliers’ financials • Maximize clarity by leveraging technology, including automated • Leverage advantaged payment terms by evaluating your suppliers’ tools and treasury dashboards demand positions • Diversify risk in a multi-banking environment • Strengthen your overall financial posture by restructuring your • Support a centralized treasury by streamlining core AP processes communications protocol with customers as well as suppliers Christine Lemay, VP Finance and Administration, Pernod Ricard Mukesh Saxena, CFO, Zirh Holdings, LLC USA 10:00 Morning Networking Break 2:30 Afternoon Networking Break 10:30 Ensuring Long-Term Operational Growth with Short- 3:00 Strengthening Your Global Cash Position by Term Supply Chain Financing Optimizing Working Capital With profits and share prices down at many companies, it becomes Liquidity is top of mind for executives and they are looking at all a much greater challenge for the Treasurer and Controller times to sources of incremental free cash flow within their organizations. obtain cash from capital markets. While most companies have One area that is on everyone's list of sources is working capital, squeezed costs out of the physical supply chain, money can still be but most companies fail to reap the full opportunity that is captured in the financial supply chain. available to them. Based on internal research, what are leading • Reduce Days Payable Outstanding by reassessing, redefining and companies doing to effectively drive cash flow from working communicating new vendor terms in line with your overall business capital? strategy Stephen Payne, Partner, Ernst & Young • Advance financial planning by bridging the disconnect between the financial and physical supply chains 3:45 30 Ideas in 40 Minutes: Accelerating Your Cash and • Gain competitive advantage over your counterparts by evaluating Liquidity Initiatives During Turbulent Times by key performance indicators in supply chain finance Taking Advantage of Quick-Win Implementations John Transier, VP & Controller, Unilever US A panel of experts will address their most effective solutions around the three essentials of Cash and Liquidity Management: 11:15 Surviving a Financial Hurricane: A Case Study in • Mitigating risk and establishing future growth with a clearly- Effective Liquidity and Bank Relationship Management defined investment strategy; With the seemingly unending news of banks merging or potentially • Improving business decisions with increased cross-functional failing and the overwhelming constriction of available credit in the communications; capital markets, Southern Company weathered the financial • Driving excellence in cash flow forecasting and Treasury hurricane of 2008 with a nimble, dynamic strategy to controlling Operations liquidity requirements while proactively managing banking Panelists: relationships. In this session, you will learn how to: Mukesh Saxena, CFO, Zirh Holdings, LLC • Highlight potential liquidity “crunches” while and tackle ongoing Jane Casey, VP & Treasurer, Blyth, Inc. exposures by utilizing enhanced daily cash forecasting Keith Payne, Principal, Short-term Finance, Southern • Address short-term liquidity issues in a turbulent capital markets Company environment by examining proactive, long-term financing strategies Andy Patel, VP Corporate Treasurer & Financial Planning, • Leverage financing needs by developing a win-win business Cinedigm Digital Cinema Corp. partner approach to bank relationship management A. Keith Payne, Principal, Short-term Finance, Southern 4:30 Chairperson’s Closing Remarks and Close of Company Conference 5 1-800-882-8684 www.iqpc.com/us/CashManagement
  • 6. REGISTRATION CARD International Quality & Productivity Center 535 5th Avenue, 8th Floor YES! Please register me for New York, NY 10017 CASH LIQUIDITY & MANAGEMENT TM SUMMIT ❑ Main Conference See Page 2 for pricing details. Your customer registration code is: When registering, please provide the code above. Name__________________________________ Job Title ________________________ Organization____________________________________________________________ Approving Manager______________________________________________________ Address_______________________________________________________________ City__________________________________State______________Zip___________ Phone________________________________Fax_______________________________ E-mail__________________________________________________________________ 5 EASY WAYS TO REGISTER: ❑ Please keep me informed via email about this and other related events. 1 Web: www.iqpc.com/us/CashManagement ❑ Check enclosed for $_________ (Payable to IQPC) 2 Call: 1-800-882-8684 or 1-646-378-6026 ❑ Charge my __Amex __Visa __Mastercard __Diners Club 3 Email: info@iqpc.com Card #__________________________________Exp. Date___/___ CVM Code:____ 4 Fax: 1-646-378-6025 Details for making payment via EFT or wire transfer can be found on 5 Mail: IQPC preceding page. 535 5th Avenue, 8th Floor ❑ I cannot attend, but please keep me informed of all future events. 17504.001/KA New York, NY 10017 proudly presents Register by May 22nd and save $300 off the standard price! CASH LIQUIDITY & MANAGEMENT TM July 28-29, 2009 • New York, NY SUMMIT Reducing Global Liquidity Risk and Maximizing Cash Flow Potential Through Strategic Financial & Operational Alignment Media Partner: Plus Earn CPE Credits! www.iqpc.com/us/CashManagement