Situation Overview for Prince of Peace parish, San Antonio, TX. Company and General
Marketing Strategy, Google Analytics Goals, Increasing SEO, Social Media Strategy, and expectations.
3. Prince of Peace Catholic Church is a vibrant
and growing parish in San Antonio, Texas.
Current digital marketing is limited to a table-
based and difficult-to-update website
17. Linking with Organizations
● Neighboring parishes
-St. Anthony Claret, St. Dominic, St.
Brigid
● Special Guests
-i.e. Musical artist Josh Blakeley
18. Website Content
● Content should be organized in a way that is
easier for users to navigate through
● Homepage is in need of major reorganizing
● Many pages can be condensed to just one
19. Keyword Strategy
● Keywords to emphasize include words that
classify the church’s denomination and lists
service times and events.
● According to Google Adwords, search
popularity is highest for the following:
-spirit retreats, catholic retreats, acts retreat, catholic mass times,
christian retreats
20. Keyword Strategy
● We also propose utilizing keywords that
reflect other popular services sought after by
those within a parish.
● This includes but is not limited to
quinceañera, weddings, Catholic education,
and baby christenings/baptisms.
21. Keyword Strategy
● For example:
-catholic baby christening, catholic quinceanera, catholic quinceanera san antonio,
father patrick cronin baby christening
● Next, the most popular keywords for users searching for
a catholic church involve mass times or schedules:
-mass times catholic ,mass schedules ,prince of peace mass times, sunday mass
times, prince of peace church mass times, parish bulletin
22. Keyword Strategy
Most importantly, keywords with the name of
the parish must be emphasized, as there are
several catholic churches in the San Antonio,
TX area who offer the same services and
concept of community:
-prince of peace in san antonio, prince of peace, prince of peace catholic
community, peace of peace catholic, prince of peace catholic church, prince of
peace parish
23. Sample Site Description
Prince of Peace Catholic Church | San Antonio,
TX
www.princeofpeacecatholic.org
San Antonio, Texas. A Catholic Community that
strives to foster Christian love and continuous
spiritual growth and unity among followers of
Jesus Christ.
26. Sample Tweet
“Going live with @JoshBlakesleyBand at 6pm
in the main hall! The band will be playing
songs from their new album and having free
giveaways at the parish this evening.”
#princeofpeacesatx, #grateful,
#joshblakeslytour
27. Sample Facebook
“Jesus loves you and wants to speak to you
especially when you wrestle with doubt. This
Father
Cronin’s sermon talked about coming to Christ
with all your needs and leaving them there.”
#dependentonchrist, #princeofpeacesatx
28. ● Sharing their most memorable experiences
at the parish.
● Winners would get free admission to a parish
retreat.
Contest
29. ● Uniformity in appearance
● Good biography (“bio”)
Social Media
30. ● Events
● Quotes
● Consider Times to tweet
● Hashtags
● Retweet requests
Twitter suggestions
31. ● Strong Content
● Consider Times to post
● Hashtags
● Similar to Twitter
Facebook suggestions
38. Metrics
● Difficult to measure without baseline
analytics
● Only baseline is general perception of
“horrible website”
● But that is still measurable in qualitative and
quantitative ways
39. Expectations
● Growing Mailing list
● Growing and active Social Media Audience
● Increased Return website Visitors
● Higher Webpage Ranks
● Reduced “bounce”