Edwin Rozells

Singapore Singapore

Digital Strategy Lead at Accenture

Apparel / Fashion

Senior strategy professional with 12 years of experience leading organizations on their digital journey. I am passionate about building customer-centric businesses, and have practical experience in the following areas: - Using digital channels to engage customers - Designing personalized and smart interfaces - Developing new digital products - Re-engineering process, policy and organization structure My focus has always been on driving results on behalf of my clients. In my career, I have helped achieve the following: - 290% increase in customer acquisition - 80% customer retention increase - 15% cost reduction in marketing spend - 85% compliance in first year of deployment - 65% proces...